Aviation Investigation of Birmingham Airport

This investigation focuses on the growing demand for touchless travel and the key criteria for contactless passenger experience at Birmingham Airport. It explores the passenger experience, various contact points for touchless travel, and the criteria for a contactless experience. The research methodology includes a positivist philosophy, deductive approach, survey strategy, quantitative method, cross-sectional time horizon, and secondary data collection. The aim is to enhance the passenger experience and improve airport operations through technology adoption.

Aviation Investigation
of Birmingham Airport

Table of Contents
Topic: Aviation investigation of Birmingham Airport....................................................................1
INTRODUCTION...........................................................................................................................1
Overview of Study..................................................................................................................1
Aim.........................................................................................................................................1
Research Objectives...............................................................................................................1
Rationale for the selection of topic.........................................................................................1
Literature Review.............................................................................................................................2
To determine the term passenger experience with the context of airport...............................3
To examine the various contact points of airport where touch less travel can be used to
increase the experience of passenger of airport context.........................................................3
To identify the key criteria that constitutes a contactless passenger experience in the context
of airport.................................................................................................................................4
Research Methodology....................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

Topic: Aviation investigation of Birmingham Airport
INTRODUCTION
Overview of Study
Aviation refers to the activities surrounding mechanical based flight or the aircraft sector.
Aircraft includes the fixed-wing or rotary-wing types, wing-less lifting bodies, morphable wings
as well as the lighter-than-air craft such as airships and hot air balloons. Below Research based
on a case study of “BIRMINGHAM AIRPORT”, This airport is an based on international
airport which is located in seven nautical miles east- southwest of Birmingham city in centre or
west- northwest of Coventry slightly north of the Bickenhill village in metropolitan Borough of
Solihull in England (Bengtson, Hughesand Schaub, 2019). This airport opened as Elmdon
Airport in July, 1939 and this was requisitioned by air ministry during the Second World War
and used by the both royal navy and royal air force as RAF Elmdon. It was mostly used for the
flight based training or wartime production based purposes. On 8th July 1946, Aerodrome was
reopened to the civilian based operation.
Aim
The main aim and purpose behind leading out the present investigation is “To
Investigate the growing demand for touch less travel and to identify the key criteria that
constitutes a contactless passenger experience within airport”.
Research Objectives
The major research objectives of this case study that would be analysed or evaluated
through the present research project, which are provided below as:
 To determine the term passenger experience with context of the airport.
 To analyze various contact points of airport where touch less travel can be used to increase the
passenger experience of the airport.
 To identify the key criterion that constitutes a contactless passenger experience within the
airport context.
Rationale for the selection of topic
The selection of current topic of research based on growing demands for touches travel or
key criteria that are constitutes a contact less passenger experience in airport. Birmingham
airport asking to all customers to prepare for their journey via the airport in advance. Therefore,
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check-in online with their airline where possible and carry printed boarding card and download it
to their mobile phones. Pre-book any services related to airline or other services; they can use
relevant applications to book tickets and pre order for food and shopping at airport. They were
asking for contact less payment whenever possible. Due to Covid Pandemic, touch less travel is
most safe way to avoid health issue and covid issue. At airport there are many services which can
use through some online application or modes such as booking tickets, customers can carry all
documents in their smart phones, at airport there are shopping stores and some food sections are
available for customers. They can give order through application and pay via cards or wallets so
that customers can avoid any direct touch with their staff members’ and maintain distance to
avoid covid issue. This method is more convenient for customers as well as for airport staff to
manage all customers in easy manner and maintain records of each and every customer through
digital platforms (Bengtson, 2020). Through this company can reach and attract more customers
as well as enhance their productivity and performance. Thus, the topic selected for present
project is essential as it would lead major importance for Sustainable aviation. Further, it is
focused on the producing with consideration for huge impact of work and its reception in
relationship to its technology. Apart from this, selection of present research topic is also essential
as it would reach or meet the academic or educational perceptive of investigator as well as meet
personal implication. Alongside this, the importance for selection of present research topic could
also be analysed and observed from actual fact that it ensures about improvement in the
managerial or other interpersonal based skills. Thus, present research project is play significant
role and vital for higher rate of professional opportunities or future growth. In current scenario
technology have vital role in increasing productivity and performance rate in market. In current
scenario customers are more attract towards the better and convenient facilities.
Literature Review
This forms out an essential and huge part of every investigation of project that facilitates
a systematic or easy analysis of the secondary source based of information. Literature review
basically comprises of the survey of scholarly based sources that are books, articles, journal and
other some useful sources of secondary information in relation which are related to the particular
topic and research question. The present research topic is based on growing demand for touch
less travel and key criteria that are constitutes a contact less customer experience in airport that
are looking for technology practice in support and relation to sustainability an analysis or
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evaluation of which is mention as below with the assistance of the review or survey of online
article or journals.
To determine the term passenger experience with the context of airport
As per view point of Dimitri Coll, 2020, Airport passenger experience defined as how a
passenger perceives their communication with an airport and their staff members as the sum of
all interactions procedure that a customer has with the whole airport community. These
interactions procedure can be delivered in online, person, self-service booths and some other
effective channels.
As per view point of Jason Glenn, 2021, it has been referred by the physical based
interactions between the airlines or their customers – from airport check-in process through the
baggage claim. However, that explanation is no longer enough to accurately capture the full
passenger experience. Today’s digital and technology based world demands of society that
airlines include the beginning of the passenger experience as the passenger’s direct online
communication when intent to travel through airline is established. Redefining scope of
experience of customers has created new a demands in airlines’ digital presence as well as the
ways that company are able to obtain or capture customers via their direct digital platforms.
In context to airport due to growing the touch less demand among society and community
company focus on adoption new technology and focus on technical department so that they can
provide better experience to passengers by providing some digital based channels for booking
and other services which are related to the airport. There
To examine the various contact points of airport where touch less travel can be used to increase
the experience of passenger of airport context
At airport there are various departments and field where touch less travel can be utilize to
enhance the customer’s experience such as customers can book their tickets through the online
platform which is more easy or convenient for passenger and airport staff in order to maintain
records. Booking online can help to passenger in providing more facilities and offers on booking
ticket. Customers can check each and every detail of flight through application such as timing,
price and they can submit their documents via online and make payment through cards and
wallet. Company have best security for customer’s documents and their payment. At airport
passengers are carry their boarding cards and other documents in hard copy but through
technology they can carry their all documents which are required in their smart phones so they
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can avoid any direct contact with staff and it is more easy way to carry boarding cards. At airport
there are other some sections such as food section and other shopping stores. At that place
passengers can give order through online and make payment through wallets and some other
sources. But online boarding cards and order food through online application or scanner can
provide better passenger experience. In current scenario people are more focused toward to their
health due to the covid situation. Adopting new technology and touch less travel can provide
safety to passenger and they can travel with zero fear of Covid.
To identify the key criteria that constitutes a contactless passenger experience in the context of
airport
At airport, staff can provide services through application for this airport need to invest
some technical tools and latest technology which are helps in touch less and contact less travel.
Such as customers have many queries at airports some time they found some difficulties in
finding something so that staff can help them through online application. Procedure of document
exchange, staff can ask to passenger to carry soft copy in their smart phones so that they can
avoid direct contact and it is easier way to carry all documents in one phone as well as for staff to
check details of customers without any mistake. Due to Covid pandemic it is more safe way to
avoid and issues related to the customer’s health.
Research Methodology
This sections forms or leads out a huge part of a research project which facilitates and
provides accurate information about methodologies or techniques which are adopted or utilised
by a investigator to carry out an research in more best and effective way. Utilization of research
onion approach is made for present study as it facilitates and assures a more systematic way to
current all the needed information about the investigation method or approaches which are utilize
to conduct or carry out present research (Fox, 2020). An explanation about key investigation
method along with it justification for their topic selection has been given as below:
Research Philosophy- There is four major types of research philosophy that consist of
positivism, interpretive, Realism or pragmatism. Out of four types of research philosophy, utilize
of positivism form of the philosophy is seemed better suitable or justifiable as it facilitate best
analysis of growing demand of touch less travel and passenger experience through supporting
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numeric based form of investigation. Further, the selection positivism philosophy is essential and
huge as it lead to better systematic or practical for of investigation to achieve with particular set
of outcomes.
Research approach- Deductive or inductive are two major form of research model
presented by second layer of the research onion. Out of two research model utilize of deductive
is better appropriate or justifiable for present study as it facilitates help for positivism based form
of research model along with allowing or leading out best scanning or testing of numeric based
facts or data for improved analysis of set objectives.
Research strategy- This sections forms out a huge or significant part of research methodology
that facilitates or ensure a finish design or framework for further research. The major forms or
types of research tactics comprises of action research, observation, experiments survey, interview
or many other that are facilities systematic collection or analysis of data (Mohanty, Hassan and
Ekis, 2020). With respect to present study about the increasing demand for touch less travel and
better passenger experience, use of survey form research tactics is appropriate or suitable as it
leads to best collection by the path of using secondary sources which ensures or leads out to
collection of data from a large section of through online data in most cost or time effective way.
Choices of method- Qualitative or quantitative are two major common types of research
approach out of the one is selected by the researcher on the basis of nature of investigation. In
accordance with the nature of present study, use of quantitative form of research approach is
most appropriate or justifiable as it assures easy the collection of information or data in numeric
based term which is more easy or efficient to collect or analysis through making utilization of
statistical tool or charts. Thus, the selection of quantitative nature of investigation method is
appropriate as it helps more particular or measurable form of research outcomes through helps to
objective nature of investigation which are findings of which can be easy examined or evaluated.
Time horizons- There are two major forms of time horizons sections which consider the
cross-sectional or longitudinal out of which the cross sectional is majorly related with the short
time period of term while the longitudinal is implies the interpretation for a specific variable that
are available for some years, quarters, months and days. Thus, utilization or implication of the
cross sectional time based horizons is most suitable or appropriate for present research project,
which is utilize to present all over observation at a single point of the time to maintain efficiency
of task.
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Sources of data collection- The secondary sources of data collection would be used for
the present research as secondary sources are huge to provide a base or framework for research
with the assistance of past facts or records (Nasution, 2020). Collection secondary data would be
collected from the online articles or journal data and information for best decision making or
accomplishment of research based project. Analysis of secondary based data has been lead out
via applying the systematic literature review.
Sample size– The sampling approach and process is related with selection of a pre-
determined based number of online sources or units that are selected from the larger number of
sources on internet to maintain the efficiency of investigation of project. With respect to present
research, some online sources would have been selected for present investigation from the online
websites and other internet sources which are working with aviation sector and author have
experience in this field.
Ethical consideration- Many ethical problems are faced while performing any research and
research based project that are majorly related with maintaining privacy or authenticity of
gathered data. Thus, to overcome these problems or issues, implication or adoption of technology
this helps in touch less travel and enhancing customer experience. Code of ethics is made while
conducting present investigation to avoid the possible ethical problems. Further, adoption of
provisions of the data protection act is also made to assure the privacy or safety of collected data
to manage the authenticity of present research project.
CONCLUSION
It is concluded the above report, due to increasing touch less travel at airport company
focus on adopting latest and new technology which helps to business in providing more faculties
and help to customers in providing services which are based on contact less and touch less. So
that it is become more easy and convenient for customers as well as for an organisation to
manage records and avoid any other issues. Due to covid situation is most safe way to avoid and
health issue and passenger can travel without any fear. Through this business productivity rate
will increase and customers get better experience on regular basis with this airport and its
services.
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REFERENCES
Books and Journals
Bengtson, M., Hughes, J. and Schaub, H., 2019. Prospects and challenges for touchless sensing
of spacecraft electrostatic potential using electrons. IEEE Transactions on Plasma
Science, 47(8), pp.3673-3681.
Bengtson, M.T., 2020. Electron Method for Touchless Electrostatic Potential Sensing of
Neighboring Spacecraft (Doctoral dissertation, University of Colorado at Boulder).
Fox, L., 2020. How airlines are scrambling to provide passengers with touchless technology.
Mohanty, P., Hassan, A. and Ekis, E., 2020. Augmented reality for relaunching tourism post-
COVID-19: socially distant, virtually connected. Worldwide Hospitality and Tourism
Themes.
Nasution, M.K., 2020, June. Methodology. In Journal of Physics: Conference Series (Vol. 1566,
No. 1, p. 012031). IOP Publishing.
Roy, S., 2018. Effects of customer experience across service types, customer types and
time. Journal of Services Marketing.
Ryu, Y.K. and Park, J.W., 2019. Investigating the Effect of Experience in an Airport on Pleasure,
Satisfaction, and Airport Image: A Case Study on Incheon International
Airport. Sustainability, 11(17), p.4616.
Sorrells, M., 2020. Touchless tech: Cruise lines adapt to prepare for a healthy return to sailing.
Tuchen, S., Arora, M. and Blessing, L., 2020. Airport user experience unpacked:
Conceptualizing its potential in the face of COVID-19. Journal of air transport
management, 89, p.101919.
Zaharia, S.E. and Pietreanu, C.V., 2018. Challenges in airport digital
transformation. Transportation research procedia, 35, pp.90-99.
Online available through<https://blog.aci.aero/defining-customer-experience-how-airports-can-
own-the-passenger-journey/#:~:text=Airport%20customer%20experience%20can
%20be,service%20booths%2C%20or%20other%20channels>
Online available through <https://www.everymundo.com/redefining-passenger-experience-
airlines/>
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