Aviation Management | Report

Running head: AVIATION MANAGEMENT
Aviation Management
Name of the student
Name of the university
Author note

AVIATION MANAGEMENT1
Table of Contents
Introduction......................................................................................................................................2
Background of the British Airways.................................................................................................2
Macro environmental analysis (PESTLE).......................................................................................2
Micro environment Analysis (Porter’s Five Forces).......................................................................4
Internal Analysis (SWOT)...............................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

AVIATION MANAGEMENT2
Introduction
This report examines the business environment of a company in the Aviation industry.
Business environment analysis is a process of examining the internal and external analysis of any
organisation and is a key role to play in understanding the strengths, weaknesses, opportunities
and threats faced by a company. In this report, British Airways has been selected as the airline of
choice. Even though, it is one of the major global airlines, with BREXIT round the corner, there
has been instability in the macro environment so that report aims to highlight and analyse the
current changes in the business environment of British Airways.
Background of the British Airways
The British Airways is a global airline company offering full services to their consumers.
The company offers low fares year round and follows a global route through airports that are
located centrally. It has been a flag carrier in the United Kingdom and is only second to easyJet
in terms of passengers carried and fleet size (Britishairways.com 2020). The company merged
with Iberia in the year of 2011 and developed International Airlines Group (IAG) which became
the third largest airline in terms of revenue in the global market and second largest in Europe
(Britishairways.com 2020). British Airways has been one of the major players in the United
Kingdom and holds a position of dominance.
Macro environmental analysis (PESTLE)
Political There is a lack of stability in the current political environment in the United
Kingdom. BREXIT bill has been rejected in the house of commons a
multiple times. However, even though the bill has been passed in the house
of commons but it has ways to go before making an exit on January 31st,
2020 (Barnes 2020). In this respect, BREXIT has led to frequent strikes
from the trade unions which affects the brand image and services of the
airline (Barnes 2020). British Airways have an employee union as earlier it
was owned by the state. This has emerged from problems such as poor pay,
lack of benefits, pensions and job redundancies. British Airways is a
member of European Aviation Safety Agency (EASA) and EASA is
responsible for setting the framework and regulations in Europe. United