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Analysis of Norwegian Aviation Industry

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Added on  2021-02-19

Analysis of Norwegian Aviation Industry

   Added on 2021-02-19

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Analysis of Norwegian Aviation Industry_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Analysis of Norwegian Aviation Industry_2
INTRODUCTIONAviation industry refers to the business sector engaged in manufacturing and operating allkinds of aircraft. There are number of airlines operate in an aviation industry which has the workof transporting passengers from one location to another along with the luggage (Ornato andPeberdy, 2014). It is a huge industry which requires effective management of the operations soas to maintain the safety and proper functioning of the aircraft. This report is based onNorwegian Air Shuttle kknown as Norwegian having its headquarters at Fornebu, Norway.Report is about management of operations in aviation industry of Norway. In addition to this, itcovers background of Norwegian, analysis of Norwegian aviation industry by using Porter's fiveforces followed by recommendations for improvement. Also, commercial and strategic aspectsand requirements for development of Norwegian domestic airlines have also included in thisreport.MAIN BODYBackground to NorwegianNorwegian Air shuttle trading as Norwegian is a low cost airline which is also Norway'slargest airline. In addition to this, it is third largest low-cost carrier in Europe behind easyJet andRyanair. In nut shell, it is low cost airline directed towards providing economical services tomajority of population living in the country irrespective of their class. Also, the frequency ofdomestic flight schedule. The average number of passengers it transports every year is 30million.It is one of the oldest airlines operating in Norway's aviation industry which understandsthe demands of customers hence, the revenue generation is positive. It has mission and visionwhich focus on providing affordable fares for all by providing quality services with operationalexcellence and friendly services. It has values to incorporate innovation, teamwork andsimplicity (Norwegian's official website, 2019). Norwegians followed their traditions for a long time but industrialization begun in the1840s. Since, then many new industries has taken place and one of them being the Norwegianaviation industry. The first public agency of civil aviation in Norway in Avinor and was anorganizes by Norwegian Ministry of Defence in the year 1920. However, the older airline whichis still in existence is Wideroe. It was established in 1934. The other airlines in Norwegianaviation industry are Airwing, Norwegian Long Haul, Scandinavian Airlines and Winderoe. The1
Analysis of Norwegian Aviation Industry_3

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