Aviation Operations Management Assignment
Added on -2021-02-21
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AVIATIONOPERATIONSMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Evaluating Commercial and Strategic Aspects of Airlines.........................................................1Requirements and considerations that influence the development of airlines globally..............2CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONOperations Management in the Aviation Industry covers commercial as well asstrategical aspects of the air transportation industry. The airline industry is a highly competitivemarket with most of its focus on lowering cost and gaining more profits (Branch, 2012). Thisproposal encompasses requirements and considerations that influence the development of airlinesglobally. It also outlines the business model of a virtual airline in a comprehensive manner, thus,including considerations such as business model, fleet, routes, network and finance amongothers. MAIN BODYEvaluating Commercial and Strategic Aspects of AirlinesThe Global Airline Industry has undergone a number of changes since its inception. Likeany other industry, this sector, too, has a vast set of aspects that impact its overall performance.Two of the main aspects of Airlines include Commercialization and Strategy Development aswell as implementation (Flouris and Oswald, 2016). The Commercial aspect deals with theimplementation of a certain degree of customization among the airlines in order to establishthemselves as an individual brand. Hence, one can say that this aspect mainly deals with thegeneration of revenue through ticket sales along with a focus on profit making objective andexpansion of passenger traffic for the given airline. In the present case scenario, airlinesworldwide aim to catch the attention of travellers who are either travelling for the first time orfrequently so as to get as many passengers for themselves as possible. Here, the main emphasis ison customer satisfaction, experience as well as sales generated and income earned. Some of thecritical components of this aspect are operations as well as finance.On the other hand, the Strategic aspect deals with implementation of certain ideas,thoughts into execution so as to gain such commercial rewards. Hence, if an airline companywants to generate a certain amount of income it may apply a strategy of discounting whereincertain amount would be exempted from the basic air fare paid by the customers. Also, thesestrategies are mainly based on an extensive internal as well as external analysis of businessenvironment. The main aim of any airline is to be inclusive of a networking structure that isspread out in maximum number of places all around the world as well as provide exclusivity tothose who choose them.1
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