Steps UWL airlines have to take in order to recover from coronavirus

Aviation Policy and
Strategy

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Steps UWL airlines have to take in order to recover from coronavirus...................................................3
Conclusion...................................................................................................................................................5
REFRENCES..............................................................................................................................................6

INTRODUCTION
Airline industry has faced drastic changes in profitability and daily operations after global
spread of the COVID-19 virus. International airline traffic was reduced due to the pandemic and
affected income generated by airline firms negatively. Effective vaccine development and quick
vaccine distribution leading to reduction in COVID-19 cases provide airline firms to recover
from the losses suffered due to the pandemic. The present report describes steps taken by UWL
airlines to recover from the pandemic.
MAIN BODY
Steps UWL airlines have to take in order to recover from coronavirus
The coronavirus has affected various aspects of the airline industry the long term impact of
the COVID-19 pandemic in initiating structural changes in the airline industry is yet to be
discovered (Will airline hubs recover from COVID-29?, 2020). The development of effective
coronavirus vaccines by multiple business firms and decrease in COVID-19 cases in many
countries can be used as an opportunity by UWL airlines to seek recovery in profitability. As the
pandemic is not over and COVID-19 cases have accelerated in some countries such as India,
Airlines firms have to take various steps in order to recover in such situations. In addition to this
the focus of UWL needs to be on developing capabilities which help the firm survive if the
situation worsens. The steps to recover from Coronavirus in relation to UWL airlines are
provided below:
The major challenge for airlines after opening of airports in safe countries will be to ramp
up various daily operations after displacement of staff members and aircrafts (Schosser and
Hausladen, 2020). In this situation, the decision of UWL is to redesign aircraft network in order
to smoothly shift towards open international flight routes and return of consumers. The first step
of the company needs to be to utilize data analysis tools to redesign flight network for maximum
efficiency.
UWL needs to develop data analytics capabilities. This step will help the company
effectively predict consumer behaviour after the end of the pandemic. Data analytics technology
will consider external and internal behaviour to understand the level of comfort consumers have
in returning to air travel and the precise levers that will influence them to start early rebooking.