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B01BAVA320 - Business Analysis and Valuation - Case Study

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Kent Institute Australia

   

Business Analysis and Valuation (B01BAVA320)

   

Added on  2020-03-01

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This report explores the competitive strategy of Qantas Airline Company. This report is based on several case studies that show that the success of Qantas has been full of ups and downs. The Qantas competitive evaluation is based on industry Five Forces and SWOT analysis. This report finds that Qantas has a competitive advantage that it can use to improve its business operations both in the domestic and international markets.

B01BAVA320 - Business Analysis and Valuation - Case Study

   

Kent Institute Australia

   

Business Analysis and Valuation (B01BAVA320)

   Added on 2020-03-01

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Running head: BUSINESS VALUATION AND ANALYSIS- QANTAS AIRLINE CASE STUDY1BUSINESS VALUATION AND ANALYSIS- QANTAS AIRLINE CASE STUDYNameInstitution
B01BAVA320 - Business Analysis and Valuation - Case Study_1
BUSINESS VALUATION AND ANALYSIS- QANTAS AIRLINE CASE STUDY2Executive SummaryThis report explores the competitive strategy of Qantas Airline Company. The report isbased on the several case studies that show that the success of Qantas has been full of ups anddowns. The Qantas competitive evaluation is based on industry Five Forces and SWOT analysis.The reports find that Qantas has a competitive advantage that it can use to improve its businessoperations both in the domestic and international markets. Additionally, the analysis ofcompany’s financial performance and position suggests that it is worth for the potential investorsto purchase its shares.
B01BAVA320 - Business Analysis and Valuation - Case Study_2
BUSINESS VALUATION AND ANALYSIS- QANTAS AIRLINE CASE STUDY3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Qantas Porter’s Five Forces.............................................................................................................4Qantas SWOT Analysis...................................................................................................................7Qantas Corporate Strategy across Domestic and International Divisions since 1992.....................7Three Accounting Policies that Auditors should watch for any Airline Industry...........................8Qantas Financial Performance and Financial Position at the end of 2013......................................8Qantas Financial Performance and Financial Position in 2016.......................................................9References......................................................................................................................................11
B01BAVA320 - Business Analysis and Valuation - Case Study_3
BUSINESS VALUATION AND ANALYSIS- QANTAS AIRLINE CASE STUDY4IntroductionThe Qantas Airline is an International company with a headquarter office in Australia.The company mission statement explains its purpose of becoming the best airline in the World.Qantas Airline was founded in Queensland in 1920 and since it has grown to be the largestAustralian local and international airline. Qantas has established its image on key principles andvalues such as customer service, maintenance, engineering, operational reliability, and safety.[ CITATION CAP15 \l 1033 ] These have been the major concepts behind the business operations andthe success of Qantas. The major company business involves the transportation of both domestic andinternational customers using two complementary brands, which are Jetstar and Qantas. Besides,Qantas operates subsidiary businesses comprising of other airlines as well as in specialistsmarkets such as catering. The company subsidiary business majorly involves Qantas, FlyerFrequent Flyer and Qantas Freight Enterprise. Qantas enjoy its wider market regionally,domestically and internationally than other airlines operating in the region[ CITATION Qan161 \l1033 ]. The above summarization about the Qantas business operations and brands makes it clearthat the company has had a lot of growing business opportunities through its competitiveadvantage. The company products and business strategies outperform other companies in theregion. However, from the various case studies it has been evident that Qantas success has beenfaced by ups and downs. However, the company has been able to recover from the downturnsthrough its competitive advantage. Therefore, it can be argued that it is the Qantas Airlinecompetitive advantage that has kept its business. It is out of this observation whereby this reportwill use different evaluation techniques to undertake the Qantas Airline business valuation andanalysis.Qantas Porter’s Five ForcesAccording to the Michael Porter, the competitive advantage of the business can beanalyzed based on the five forces[ CITATION Fab13 \l 1033 ]. Michael Porter identified these forcesas the rivalry among the existing players, buyers’ bargaining powers, suppliers’ bargainingpower, competitors’ threats and the availability of the substitutes. This report will apply theseforces to analyze the competitive advantage attributable to the Qantas Airline Group.
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