B2C & B2B Consumer Decision Making Process

B2C & B2B Consumer
Decision making
Process
Contents

INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Stages of process of decision taking............................................................................................4
Significance of buying paths map and decision making by consumers......................................6
Variance in the process of decision making of B2C & B2B.......................................................7
Various approaches to the market research and its ways...........................................................8
Influence of the marketers on process of customer’s decision in B2C and B2B.........................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Consumer behaviour is known as the study of groups of consumers, business
organizations and entire activities which are related to trading of product and services. Consumer
insight is the interpretation which is used by the marketers for gaining the deep insight about the
thinking of customers. By examining the behaviour of consumer’s business get to understand
what are the requirements and why? Research on consumers are done for understanding the size,
wants, competitors and consumers in the market. By having the full knowledge of mind set of
consumer’s firm are greatly benefitted. It aids the firm for mapping the journey of consumers and
find the loopholes. They tell the firms why customers are purchasing specific goods and services.
The project is made in context of Boots Ltd. Founded in the year 1849. It majorly deals in the
pharmacy, health and beauty sector (Andersson, Vierimaa and Sundkvist, 2018). Stages of
process of consumer decision making and path mapping of buying is vital will be mentioned.
Differentiation among the B2B and B2C will also be stated, along with how the marketers
impact the process of decision and various approaches to the market research will be examined.
MAIN BODY
Stages of process of decision taking
Process of decision making is the vital yet complicated but the customers go by some stages
while buying the goods and services for knowing what is better for the requirement. It consists of
process of the identification of requirements, collecting and evaluation of alternatives and
purchasing decision which is affected by the social and economic variables. Every customer has
various needs so they take decision according to it (Colm, 2022). So the marketers analyse
process by use of 5 steps impacting the process of decision making.
Recognition of Need
In the first step of purchasing the consumers’ needs is to be fulfilled. Its main cause for
purchasing the goods. They found that some value is lacking which is to be fulfilled. Boots Ltd.
Majorly operates in the health and beauty goods and the target audience is customers which puts
focus on the looks and believe in staying healthy. So marketers if the firm opt the strategies of
marketing which primarily target those customers. They satisfy consumers demand which are
of the products of beauty and health. Business shows the marketing advertisements which
promotes the using of products which are healthy and motivate customers for buying the goods.