Analysis of B2C E-commerce Model for Wealth Management and Odin Financial Advisors

BUSINESS MODEL 1
BUSINESS ENTREPRENEUR
Student Name
Class
Instructor
Institution
Date

BUSINESS MODEL 2
B2C BUSINESS MODEL
For this assignment, I have chosen to analyse the B2C e-commerce model. This will involve
analysing retail supply of financial accounting services such as financial advice and income
tax returns provided by two companies: Wealth Management.com and Odin financial
Advisors.
www.wealthmanagement.com

BUSINESS MODEL 3
www.odinfinancial.com
B2C e-commerce models are online platforms that enable transactions to be directly
conducted between the company and consumers (Othman, 2014, p. 1907). They focus more
on customer experience and ensure that the consumers get value for their time and money.
www.wealthmanagement.com is a B2C e-commerce model because it contains features that
enable the business communicate directly with consumers without going through
intermediaries. If a user needs help with his financial management and planning, he can
directly ask wealth management organization.
Similarly, www.odinfinancial.com is a B2C model because it offers financial management
and analytics information. It also allows customers to view transactions histories and other
information that may be crucial (Dave, 2015, p. 35). Also, the site provides the latest
transaction carried by the company.

BUSINESS MODEL 4
Odin Financial advisors provide a range of services which the customer can choose from.
They offer services in auctions and exclusive sale of assets, capital raisings, buy-side and
sell-side mergers and acquisitions, and long-term confidential strategic financial advisory.
Principal business goals at www.wealthmanagement.com
Wealth Management financial advisors would like to increase brand awareness, promote
customer satisfaction and retain customers. When one visits the sites, there is a menu which
provides news, investment, wealth planning, practice management, real estate, technology
and research in various financial fields. The menu serves the role of informing the customers
on the status of operations in these fields. Similarly, the page offers an opportunity for
customers to have the company do their portfolio construction and access ETF model
portfolios.
Principal business goals at www.odinfinancial.com
The principal goals at this website are to inform, provide platforms for transactions and
enable communication with customers. The home page provides customers with alternatives
of; advisory, news, selecting transactions and accessing contacts. Additionally, the customer
gets to view recent transactions and the role played by the company in them.
Attributes of www.wealthmanagement.com
Attribute Rating Comment
How the URL relates to the
business name
5 The URL provides the name of
the business and indicates the
services offered by wealth
management financial advisors.
They help customers to manage