Comparison of B2C Ecommerce Models of Deloitte and Grant Thornton Australia

This report compares the B2C ecommerce models of Deloitte and Grant Thornton Australia, both accounting firms. It analyzes their websites, services, features, and user ratings to determine which is better.

Running head: E-BUSINESS FUNDAMENTALS AND SYSTEMSMENTAL
E-BUSINESS FUNDAMENTALS AND SYSTEMSMENTAL
Name of the Student
Name of the University
Author Note

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Executive summary
The aim of the report is to analyze and contrast two-business model. For the report, the chosen
ecommerce model is the B2C. The chosen business organizations for discussion are Deloitte and
Grant Thornton Australia. Both the organization follows the business to customer architecture
for their ecommerce business. The paper is divided in five parts. First part of the paper describes
the ecommerce trading followed by the organizations. For each website a paragraph describing
the features of that website is described in the report. Along with the description, screenshots are
provided so that the site of these two chosen organization can be understood well. Further part of
the report will describe the qualities and the features that are provided by these two sites. Along
with the qualities described comments and ratings will be provided for each website separately.
The report will chose the better form of ecommerce in the last task of the report. The main aim of
the report is to discuss the features provided by both the ecommerce sector.

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Table of Contents
Task A:.............................................................................................................................................3
Task B..............................................................................................................................................4
Task C:.............................................................................................................................................8
Task D..............................................................................................................................................9
Task E............................................................................................................................................17
Reference.......................................................................................................................................19

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Task A:
The ecommerce model that is going to be discussed in the report is the B2C model. In
this model, the business takes place directly between business and the customer. These both are
the end users for providing the service. B2C ecommerce model varies greatly from other
ecommerce models. The communication does not require any third person to interact in the
system. The chosen ecommerce sites for this ecommerce model are Deloitte and Grant Thornton
Australia (Duff 2016). Both are the example of accounting firms. Deloitte digital has become
among one of the fastest growing management that deals with providing consultation. The
company provides audits, consultancy, risk advisory and many more to their clients. This helps
the company to manage the tax also. This is basically an accounting farm. The URL for the
Deloitte Australia is https://www2.deloitte.com/au/en/pages/about-deloitte/articles/about-
deloitte-australia.html

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Grant Thornton Australia is among the leading business in the case of providing advisory helps
to the other leading and developing organizations so that they can work efficiently. This
organization provides help related to audit, managing taxations, advices related to finance. The
URL for this site is https://www.grantthornton.com.au/
Task B
Business to consumer refers to the ecommerce model in which the transactions occur
between the company and the consumer directly. In this report the chosen farm is the accounting
farm both the sites deals with the accounting services and providing advisory help for the other
leading organization (Graves and Shan 2014). B2C can be divided into five types of categories,
this are as follows:
Direct sellers: This model involves the interaction between the online retailer and customer. The
customer buys the product from the online retail.
Online intermediaries: The site which does not holds any products of themselves, they forecasts
the pother retails product.

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Advertising based B2C: This includes drawing the attention of the customers by providing ads
while streaming on any of the online website.
Community based: The ads are being promoted on social Medias based on the interest they show
on their social media platform.
Fee based: Like Netflix and other premium sites, the site will ask for a certain amount of money
so that they can access the site and can get ultimate benefit from the sites.
Given below is an example of business to customer ecommerce model.
Deloitte Australia
The Deloitte Australia is an organization that works for providing advisory helps in the
field of accounting. This is an example of multinational professional service network and is
among the top four accounting firms in Australia. This contains the maximum professional

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advisors and has the highest revenue among all the other accounting firms (Coram and Robinson
2016). William Welch Deloitte is the founder of this organization and established their
headquarters in London. The main motive of the Deloitte Company is to provide tax, audit,
consultation, enterprise risk and financial advisory services with group of professional people all
over the world. Currently Deloitte holds the highest share market value in the fields of auditing.
The profile of the Deloitte Australia is connected with the major social media sites including
LinkedIn, Facebook, Instagram, YouTube and Twitter. The services provided by the
organization are:
Audit
The organizations provide traditional way of auditing and accounting services as well as
it provides internal auditing. In the year of 2017, the Deloitte group accounted around 24% of
revenue share from all over the world (Adapa, Rindfleish and Sheridan 2016).
Consulting
This including provides assistance for their clients, so that they can take better decision
related to the tax and other issues that are related to accounting firm. The firm provides help
whenever the customer or the client faces any problems.
Financial advisory
These is related to providing advices related to the finance department only and solves
the disputes related to finance, commercial bankruptcy, e-discovery. In the year of 2017, 9% of
revenue was accounted from worldwide revenue.
Risk advisory
Risk advisory provides solutions for the managing the risks related to enterprise
management, privacy, information security and to maintain the integrity of the data also provides

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ways to protect the organization from cyber risk (Klaus 2013). In 2017, the accounted revenue
was 12%.
Tax and legal
This helps the client to increase their asset values and also helps to manage the tax
activities that are generated internationally. The advisor provides solutions and best advice to
manage the tax of the companies and legal procedures (Kladou and Mavragani 2015).
Grant Thornton
Grant Thornton is among the top accounting firm. According to the chief executive
officer of Grant Thornton, “Grant Thornton aims at becoming driver of change. They had come
up with new ways of developing the services provided by them. The organization faces a major
challenge with globalization and digitization (Jokinen et al. 2015). They aimed at building the
organization that will be based on four pillars that are technology and strength in global network,
providing clients with distinctive services, growth orientation for the people associated with this
organization”. The company provides tax, audit and advisory services to the dynamic business
groups around the globe. The main aim is to provide help to their clients so that they can meet
ultimate growth. The best part of the company is that they are very much responsive towards
their clients and provides help whenever the client asks for it. The goal is to achieve the
commitments made by the organization towards their customers (Gangeshwer 2013). Grant
Thornton is among the world’s leading organization that provides independent tax, assurance and
advisory firms. Grant Thornton has received several awards for providing the best professional
service in the network. This becomes tough to choose anyone accounting firm among all the
firms. The service provided by this firm combines best expertise and better industry insight
approach than others. The services provided by the Grant Thornton are audit for managing the

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companies wealth and provides advises related to the regulations so that they can improve their
service (Chaffey 2015). In addition to the features provided by the firm, Grant Thornton provides
consultation. This consultation provides support to the clients hand on and instant solution for
the problems that they are facing.
Task C:
Both the chosen firms are accounting firms and aims at providing the best support
towards their client. Both the site provides advisory decision for the other organizations. Deloitte
makes an impact on the organization that will matter hugely for that organization and will help
the organization to balance their financial growths (Cavusgil et al. 2014). The main goal of the
Deloitte is to create a positive impact on the stakeholders of the company. The Deloitte group
works for achieving the best quality of work for their customer, so that their work leave s a great
impact on the organization. The main goal of the Grant Thornton is based on six core values, this
includes:
Collaboration: These includes asking help, providing help and collaborating with each other t
meet the target (Bosomworth 2015).
Leadership: Every member should be able to inspire other to achieve the goal.
Excellence: This is the best way to develop the existing skills.
Agility: These is very necessary to act and response to the clients problem instantly. This will
help to solve the problem faster.
Respect: Every member of the group should respect others and listen to the advice given by the
other employees (Barnes and Hunt 2013).

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Responsibility: Every member should be responsible enough so that they can deliver the project
and service within the given time period.
Task D
Deloitte Grant Thornton
Qualities Ratings Comment Ratings Comment
How does the website
URL relate to the
business name?
5 Easy to get
through the
URL and
provides
detailed
information
about the
organization
5 The website
URL helps to get
to the website
without any
trouble. The
URL is
completely
related to the
organization.

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How easily is the
website found using
general internet search
engines (e.g. Google,
Ask, AltaVista, Bing,
Yahoo!)?
4 The website is
easily
available as
this is among
the top
accounting
firms over the
world.
4 Every search
engine tracks the
site easily.
Does the website give
me all the
organizational
information a user
could reasonably
require?
5 Yes, site
provides
organizational
information
completely
and also all the
information
regarding the
revenues.
3 The site provide
detailed
information
about the
organization.
Are requirements to
provide a user’s
(personal or sensitive)
information
3 The
requirements
provided on
the site are not
4 Useful data with
appropriate
features and
information are

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appropriate? sufficient , as
the customer
may need
more specific
information on
a fixed field.
given on the site
of this
accounting firm.
How well does the
website reassure users
about the security and
use of their
information?
5 The website
provides full
security
towards their
customer and
stores their
information
well.
5 Security
provided is high
as this deals
completely with
the finance
department of
the customers.
How well does the
website foster user trust
in the organization?
5 The website
has gained a
lot of trust
among the
users with
time. The
users are
happy with the
service
[provided by
them.
5 As these is
among the top
organizations,
thus the clients
feels safe to get
collaborated with
such advisory
firm.
How well does the 4 The site and 3 As this site is

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website address legal
issues associated with
use of the site or
engagement in
transactions?
the company
never get into
any
controversies
and tries to
maintain a
clean profile.
facing problem
with getting
globalised and
digitized it has
faced some
challenges and
controversies
while developing
their features.
How well does the
website provide for the
accessibility needs of
users?
4 Easy to
operate and
can ask for
help whenever
needed , there
is always a
service
provided by
the
organization.
5 The website
provides easy
accessibility and
different section
is there
providing
consultancy
known as the
grant
consultancy.
How well does the
website address the
language or cultural
needs of users?
5 The website
provides
different
language
options that
are used
globally, so
4 The website
provides best
facility for
managing the
language.

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that they can
provide best
facility and
language does
not become a
barrier among
the customer.
Does the website
contain all the product
information that a user
could reasonably
require?
5 The website
contains all
the detail
regarding the
services
provided by
the Deloitte
towards their
customer, this
includes all
details related
to audit , tax
control and
every financial
advisory.
4 The website
contains every
single details that
will help the
customer to get
the best advisory
help.
Does the website allow
all the customisation
(user-managed
features) that a user
4 There is
customization
available for
the customer,
4 Customization is
provided by the
site for their

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could reasonably
expect?
they can
choose among
the list of the
services
provided to
them.
clients.
How well does the
website personalise the
experience for users?
5 The site helps
to personalize
users profile
by managing
the details
provided by
the users.
4 Easily user can
personalize their
profile.
Does the website
identify sufficient
channels for user
service/support?
5 Plenty of
channels are
provided by
the website in
order to help
their customer.
The
organization
provides
4 Website provides
adequate
channels for
providing
support and
services.
How easy is it to find
any information on the
website about the
organisation, their
5 All the details
can be easily
addressed
from the
5 The site provides
easy access and
provides services
that enhances the

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products or services? website and by
making simple
search.
working.
How easy is the
information on the
website to read (i.e. is
provided information in
appropriate language
and with sufficient
detail for most users)?
5 The details
that are
described in
the website are
enough to
decide which
site to choose.
4 Sufficient details
are provided by
the site for their
customers.
Is the website easy to
navigate (i.e. move
through the site to find
information, products,
or services, and engage
in transactions with the
organisation)?
5 Navigation
provided is
easy.
4 Easy navigation
is provided b the
site.
How appropriate are
the website aesthetics
(e.g. use of layout,
colours, imagery, fonts,
etc) for the
targetaudience?
4 The site
provided is
colorful and
decorative
5 Colorful site ,
with different
fonts to attract
the customer.
How well does the
website foster
community among
5 The website is
trusted among
the users and
4 Large number of
users access this

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users? the clients. website.
How quickly does the
website load into your
browser and do all
website features, links
and embedded objects
(eg: media files or
applets) work as
intended?
5 Does not
buffer and
provides a
smooth
service.
4 As the site is still
working on
getting digitized,
it buffers and
takes time to get
responses from
server.
How well does the
website support
different web-browsers
or platforms (e.g.
mobile devices)?
5 Other kind of
devices is
supported by
this site. Every
web browser
can be easily
operated for
getting the
information.
4 Supports in
mobile device
but takes time to
provide the
service.
Does the website
provide a sufficient
range of payment
options as could be
reasonably expected?
5 The website
[provides
different
methods for
making the
payment and
the methods
are easy. The
4 The site provides
different type fo
payment options
and allows the
best services.

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tax can be
returned easily
without any
problem.
Does the website
provide a sufficient
range of delivery
options as could be
reasonably expected?
5 There are
adequate
options for
managing the
tax, to gain
proper advice
and manage
the financial
part smartly.
4 Adequate range
of delivery is
provided by the
site and all kind
of possible
service is
provided by the
site.
Task E
In this report, the chosen ecommerce model is business to customer and the two
organization chosen for this is Deloitte and Grant Thornton. Both are Australia based companies
that aims at providing the best advisory for finance (Armstrong et al. 2015). They both have
similar working structure and provides same feature. Irrespective of all the services provided,
grant provides a special consultancy unit. This deals only with providing advice whenever a
client asks for advice. From both the sites the Deloitte site is expected to gain more popularity

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because it has incorporated all the forms and way of getting digitized, whereas Grant Thornton
has issues regarding to the digitization.

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