Impact of Promotion and Advertising on Success and Share Price of Lidl Company

BA (Hons) Business and
Management with
Foundation Year in
Business

Executive summary
The current project is based on the topic of Impact of promotion and advertising in enhancing
success and share price of a company for which a study is under taken on Lidl company. This
assignment comprise of literature review based on analysis and evaluation of various online
articles and journals associated with current research topic to have a better understanding about
the set topic and its objective. Further, the issues and problem prevailed in the advertising and
promotional activity is also identified along with valid conclusion and recommendation.
Table of Contents
Project Topic: Impact of promotion and advertising in enhancing success and share price of a
company...........................................................................................................................................1
Background of chosen topic.............................................................................................................1
Project aims and objectives..............................................................................................................1
Literature review based on existing literature and secondary data..................................................2
To review about the concept of promotion and advertising along with its significance for a
firm.........................................................................................................................................2
To determine the impact lead by promotion and advertising in enhancing success level and
share price of Lidl company...................................................................................................3
To evaluate about some better and latest ways of promotions and advertising that could be
adopted by Lidl company to have an enhanced share price and better success level............3
Problem Identified in the area of Interest........................................................................................4
Conclusion and recommendations...................................................................................................5

Conclusion..............................................................................................................................5
Recommendation....................................................................................................................5
REFERENCES................................................................................................................................6