Marketing Strategies and Customer Service Standards

The provided assignment is a detailed analysis of marketing strategies and customer service standards for ALDI Group. It begins with an introduction to the company's background and market position. The 7Ps marketing mix is applied to analyze the company's product, price, promotion, place, people, process, and physical evidence. Additionally, a SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats. Finally, customer service standards are discussed, including strategies for improvement. This assignment provides a comprehensive understanding of ALDI Group's marketing strategies and customer service standards.