Ask a question from expert

Ask now

Aldi- Marketing Audit> Level 4 - Marketing and Management

20 Pages4628 Words395 Views
   

Added on  2021-03-08

About This Document

in Business Studies ALDI- Marketing Management Audit> Level 4 – Marketing and Management 1.0 Introduction 1 1.1 Background of Company 1 2.0 Task 1 2 2.1 Marketing Audit 2 2.2 SWOT Analysis 2 2.2.1 SOWT Analysis for ALDI 2 3.0 Task 2 6 3.1 Marketing Objective 6 3.2 Marketing Objectives for ALDI 8 4.0 Task 3 9 4.1 Marketing Mix 9 4.2 Importance of Marketing Mix 9 4.3 Marketing Mix of Aldi 10 5.0 Task 4 12 5.1 Customer Service 12 5.2 Recommendations for Improvement of Customer service

Aldi- Marketing Audit> Level 4 - Marketing and Management

   Added on 2021-03-08

BookmarkShareRelated Documents
B.A. in Business Studies<ALDI- Marketing Management Audit> Level 4 – Marketing and Management
Aldi- Marketing Audit> Level 4 - Marketing and Management_1
Table of Contents1.0 Introduction................................................................................................................................11.1Background of Company .................................................................................................12.0 Task 1.........................................................................................................................................22.1 Marketing Audit.....................................................................................................................22.2 SWOT Analysis.....................................................................................................................22.2.1 SOWT Analysis for ALDI..............................................................................................23.0 Task 2.........................................................................................................................................63.1 Marketing Objective..............................................................................................................63.2 Marketing Objectives for ALDI............................................................................................84.0 Task 3.........................................................................................................................................94.1 Marketing Mix.......................................................................................................................94.2 Importance of Marketing Mix...............................................................................................94.3 Marketing Mix of Aldi.........................................................................................................105.0 Task 4.......................................................................................................................................125.1 Customer Service.................................................................................................................125.2 Recommendations for Improvement of Customer service for Aldi....................................136.0 Conclusion...............................................................................................................................14References......................................................................................................................................15FIGURE 1 SWOT ANALYSIS (THOMPSON, STRICKLAND, GAMBLE AND PETERAF, 2019)3FIGURE 2 SWOT MATRIX (SWOT ANALYSIS, 2020)5FIGURE 3 SMART OBJECTIVES (ALEXANDER, 2007)7FIGURE 4 MARKETING MIX (KOTLER, ARMSTRONG, HARRIS AND HE, 2019)10
Aldi- Marketing Audit> Level 4 - Marketing and Management_2
Aldi- Marketing Audit> Level 4 - Marketing and Management_3
1.0 IntroductionMarketing is an essential part of all the business organisation. It is one of the core functions.Marketing is the way through which the needs and wants of the people that identified andsatisfied. Marketing management is the way through which all the activities of the marketing aremaintained (Kotler, Armstrong, Harris, and He, 2019). In the following report, as MarketingConsultant, a marketing campaign for the Aldi will be prepared, which name is 'ExpressingOurselves.' The duration of the campaign is 12 months. The marketing environment of Aldi willbe audited. SWOT analysis will take place, which will demonstrate the internal and externalfactors of Aldi. After that, the primary objectives of the 'Expressing Ourselves' campaign will beacknowledged. The targets will be SMART objectives. 1.1Background of the Company Aldi is one of the leading retailers in the U.K. Founded in Essen, Germany, in 1946. Karl andTheo Albrecht are the two brothers who founded it by taking over their mothers' shop. Itsheadquarters is at Essen, Germany. It is in the5th position as the top retailers of the U.K. basedwith 8.1% market share (U.K.: supermarket market share 2019 | Statista, 2020). It has more than11000 stores in more than 20 countries.2
Aldi- Marketing Audit> Level 4 - Marketing and Management_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Management Process of ALDI: A Case Study
|16
|4533
|20

Marketing Management: ALDI Company Marketing Campaign
|13
|3851
|73

Marketing Management - Aldi Company
|19
|4628
|10

Marketing Management: Aldi's Marketing TOWS and Customer Service Enhancement
|13
|3715
|57

Expressing Ourselves: A Marketing Campaign Plan for ALDI
|13
|4010
|70

Marketing Management: ALDI Marketing Campaign
|13
|4069
|97