Research project 1Student’s nameLecturerBAC21 Research projectDate
Research project 21.0INTRODUCTIONThis short research project was focused on determining the students purchasing and consumptionbehavior of various drinks at USC University. The research included data collected from asurvey of 200 students from where a sample of 80 students was selected using purposivesampling method. The sample included both local and international students from the university.The data was analyzed using excel and SPSS. The research findings have been illustrated in bothtables and graphs for visual purposes.2.0DATA ANALYSISa)Proportion of local and domestic studentsThe graph below represents the number of local and international students in USC UniversityFigure 1
Research project 3From the graph above, it can be observed that the majority of the students at USC University arethe local students. Out of the total 80 students, 75 of them are local students while 5 of them areinternational students. The local students represent 97.5% of the students while the internationalstudents represent 2.5%.b)Test for relationship between price and average quantity consumed by studentsTo test whether there is a relationship between two variables, the test statistic employed is a chi-square test. The Pearson Chi-square value is compared with the level of significance of the testbefore coming to a conclusion. A hypothesis test for the test of relationship is as structuredbelow,Null hypothesis: There is no relationship between price and average quantity of beverageconsumed by students.Alternative hypothesis: There is a significant relationship between price and average quantityof beverage consumed by students.The tables below show the results for relationship testChi-Square TestsValuedfAsymp. Sig. (2-sided)Pearson Chi-Square90.000a81.231Likelihood Ratio46.05281.999Linear-by-Linear Association8.5881.003N of Valid Cases10a. 100 cells (100.0%) have expected count less than 5. The minimum expected count is .10.Table 1
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