The Business Environment: the Case of Roger David Presentation 2022

The Business Environment: The
Case of Roger David

Introduction
• Bad strategy could affect the
business
• Roger Davis had faced some issues
which were the causes of its
enclosure.
• This company had delivered a
negative image to its customers.
Therefore its numbers of
customers were getting less.
• This presentation tells about the
reason of the collapse of this
company.

Company’s overviews
• Roger David store Pty Ltd was a retail company
that sold men’s ready to wear clothing and
accessories.
• The head quarter of this company was
situated in Australia.
• This company was founded in 1942 (Storey,
Keasey, Watson & Wynarczyk, 2016).
• The numbers of employees were 550.

The specific events that lead to the loss
• Increased rent was one of the cause.
• Lack of innovation is the other reason of
closure (Carnegie & O’Connell, 2014).
• Positive performance of competitors of Roger
David gave fierce competition, which is the
leading cause of getting collapsed.

PEST analysis
Political analysis
• Adverse policies for rent and lease deals.
• The political environment of Australia was volatile at that time (Newman & Head, 2015).
Economic analysis
• The growth of loan was continued at that time, which is the cause of Roger David got
collapsed.
• On the other hand, the debt of the bank was increasing day after day.

PEST Analysis (continued)
Social factors
• Online business of Roger David was not as
popular as other companies.
• Attitudes of Roger David Company
towards its customer was not good.
Technology factors
• Roger David had faced technological
challenges many times.
• This company had also faced issues from
lack of technological awareness (Li, 2015)

Unsuccessful responses by the business
• Increased process of product price was the cause
of the decrease in the count of consumers.
• The quality that Roger David had provided was
not good.
• The management system also not appropriately
maintained to gain profits (Fitzgerald, Kruschwitz,
Bonnet & Welch, 2014).
• Competitors of this company had applied dynamic
strategies that this company could not defend.

Internal factors
• Roger David had not executed any term with
proper planning. For that, this company had
faced economic problems hugely.
• This company had also faced some strategic
issues.
• Customers were losing interests in its products.
• Employees of this company also were not
expert in selling its products

External factors
• Roger David had so many competitors at that
time in the business market who had the
abilities to give tough challenges.
• Technological innovation was appointed by this
reputed company (Amankwah-Amoah, 2018).
• The products that were delivered by this
company had not kept its mark at the
international level.

Recommendation
• Roger David should have taken some dynamic
strategies in their operations to cut the
budgets and lower the price.
• This company should have taken care of its
quality of products.
• This company had to apply some innovative
thought to attract customers.

Conclusion
• Roger David had made mistakes in business
strategies.
• This company had to take care of its whole
business process.
• This company lacked the planning for
betterment.

References
• Amankwah-Amoah, J. (2014). Old habits die hard: A tale of two failed companies and unwanted
inheritance. Journal of Business Research, 67(9), 1894-1903. retrieved from:
http://eprints.whiterose.ac.uk/99629/2/GOM%2520ACCEPTED%2520VERSION[1].pdf
• Brotchie, J., & Morrison, D. (2017). Insolvent trading and voluntary administration in Australia:
economic winners and losers?. Accounting & Finance. Retrieved from: https://
doi.org/10.1111/acfi.12319
• . Carnegie, G. D., & O’Connell, B. T. (2014). A longitudinal study of the interplay of corporate collapse,
accounting failure and governance change in Australia: Early 1890s to early 2000s. Critical Perspectives
on Accounting, 25(6), 446-468. retrieved from:
https://s3.amazonaws.com/academia.edu.documents/38631007/Carnegie__OConnell_2014.pdf?
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• Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new
strategic imperative. MIT Sloan management review, 55(2), 1. retrieved from:
https://s3.amazonaws.com/academia.edu.documents/48780763/MIT_Digital_Technology.pdf?
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