The Business Environment: the Case of Roger David Presentation 2022

The Business
Environment: The Case
of Roger David

Introduction
• Bad strategy could affect the
business
• Roger Davis had faced some
issues which were the
causes of its enclosure.
• This company had delivered
a negative image to its
customers. Therefore its
numbers of customers were
getting less.
• This presentation tells about
the reason of the collapse of
this company.

Company’s overviews
• Roger David store Pty Ltd was a retail
company that sold men’s ready to wear
clothing and accessories.
• The head quarter of this company was
situated in Australia.
• This company was founded in 1942
(Storey, Keasey, Watson & Wynarczyk,
2016).
• The numbers of employees were 550.

The specific events that lead to
the loss
• Increased rent was one of the cause.
• Lack of innovation is the other
reason of closure (Carnegie &
O’Connell, 2014).
• Positive performance of competitors
of Roger David gave fierce
competition, which is the leading
cause of getting collapsed.