Bakery Business Report 2022

Business
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abstract of the document here. The abstract is typically a short
summary of the contents of the document.]
Business

Contents
Name of business.............................................................................................................................3
Form of business ownership selected..............................................................................................3
Mission............................................................................................................................................4
Product features and benefits...........................................................................................................5
Product differentiation for the new bakery......................................................................................5
Organizational chart.........................................................................................................................6
Corporate culture and incentives.....................................................................................................8
Marketing Mix...............................................................................................................................10
SWOT Analysis.............................................................................................................................13
References......................................................................................................................................17

Name of business
The business is named after “Manelatica” that will deal in mostly in gluten free products. The
report will discuss the process of establishment of new bakery house, its mission, and its form of
business in which it will be owned. Further, it will carry a discussion on product differentiation,
effective organizational chart, corporate culture, and its relative incentive. Further, it will brings
out a discussion on product effectiveness and efficiency on the basis of SWOT analysis. The
business will sell gluten free cakes where the breads do not contain wheat, dairy products, fillers,
soy, natural food, egg and corn (Bohari, Hin, & Fuad, 2017). This business provides not only the
gluten free food but also allergy free food in a gluten free environment with mouthwatering
muffins. It is important to measure the market structure and size of the market. With the
improvement in GDP of the country, the revenue of the baking industry has reached to $30
billion by 3000 commercial bakeries, and remaining are small bakery retailer. Further, it will
discuss its scope of marketing mix through four important elements such as product, price, place
and promotion. These elements will help the business (Ahmady, Mehrpour, & Nikooravesh,
2016). The organization to identify the target market, segmentation, and their awareness
regarding the change in the consumer identification towards the gluten free items and products
that has affected the food industry and the product content as a whole. It is seen that nearly 1
percent of the population has been analyzed with coeliac disease, an appropriate proportion of
people that is gluten free, which is quite healthier, fashionable and it also cuts the consumption
of products containing gluten (Ahmady, Mehrpour, & Nikooravesh, 2016).

Form of business ownership selected
Although, there are several types and forms of business ownership through which a business can
be operated. Majority of small business are ran by the sole proprietorship. These type of firms
are owned by single person who takes all the day to day responsibilities to run the business. It is
one of the easiest way to manage and own business (Bohari, Hin, & Fuad, 2017). The bakery
business will be operated under the system of sole proprietary but it will have the hierarchy of
people from top management to middle level to cooks, and the workers. Although, the
partnership business, corporate business and company base is quite important (Ahmady,
Mehrpour, & Nikooravesh, 2016).
Mission
The main aim of the bakery business is to meet and accomplish the needs of customers and the
potential customers in cities where the company has its outlets. The main aim is just like a
myriad of bakery organization that is to maximize profits for which human resources will work
for tirelessly to foresee the accomplishment of goals (Bohari, Hin, & Fuad, 2017). The
organization believes that like other brands in city and all over the world having the products in
faces of the people that is one of the thing, which motivates them to buy breads and snacks (Yin,
2017). In order to achieve the organizational goals and huge profits, it has to achieve some
marketing goals such as to enhance different brands of the breads to be numerous, availability of
breads and pastries in all the retail outlets, to sell 50 pieces of gluten cake in a day and increase it
with a certain span of time and increase all the related client base by 25 percent in first year then
further, it will increase by 50 percent in next 3 to 4 years (Yin, 2017). The company also aims to
open more than 10 outlets in upcoming two years. From the marketing endeavors-