Enhancing Business Performance of a Bakery: HR Functions, Product Portfolio, and Marketing

This case study discusses how to enhance the business performance of a bakery through HR functions, product portfolio, and marketing. It covers recruitment, training, social media, and more. The study also defines the benefits of having a product portfolio and outlines the importance of functions in a business plan. Subject: Business Management, Course Code: N/A, Course Name: N/A, College/University: N/A

PORTFOLIO

Table of Contents
INTRODUCTION ..........................................................................................................................3
SECTION 1......................................................................................................................................3
Introduction and ideas for enhancing business performance......................................................3
SECTION 2......................................................................................................................................4
Define human resource functions in order to improve performance of bakery..........................4
SECTION 3......................................................................................................................................5
Define the benefits of having a product portfolio and state an example how it can work for
one of the product........................................................................................................................5
SECTION 4......................................................................................................................................6
Importance of functions in business plan....................................................................................6
SECTION 5 .....................................................................................................................................6
Conclusion and recommendations..............................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
This case study will define the ideas and approaches which can be used for enhancing the
business performance and how such measures can be helpful in meeting organisational
objectives. The study will also highlight the human resource functions which will be helpful in
maintaining performance standards of bakery and how a product portfolio can support in driving
benefits for the bakery. The case study will also outline the importance of functions for the
business plan and will lastly define some recommendations through which bakery can maintain
effective performance in the industry.
SECTION 1
Introduction and ideas for enhancing business performance
In the case study, it can be seen that Martin and Emelia run a bakery and a shop in
Central London which has a attached factor where breads and cakes are manufactured. The shop
have a top selling product which is the bread which has been manufactured by the shop and both
the owners are looking forward to organise the business performance of their employees which
will be helpful in enhancing overall business performance through providing them payroll and by
introducing pension scheme and will ensure that all employment legislation are followed
(Aghazadeh, 2015). For enhancing the business performance, the management team of bakery
will focus on their recruitment process through which they can hire most desirable candidate who
can contribute in achieving all organisational objectives and ensure effective performance of
business. The owners of the shop and bakery will also focus on organizing effective training
sessions through which they can enhance the skills of their employees and focus on employee
development which will be an helpful strategy for improving overall organisational performance
and productivity. The business will also focus on marketing and will promote their business
through social media platforms through which they can attract more number of customers and
generate higher revenues which will also be helpful in establishing a strong brand image in the
industry.

SECTION 2
Define human resource functions in order to improve performance of bakery
In order to enhance the performance of bakery, Martin and Emelia needs to focus on
several human resource function which are discussed below:
 Recruitment- In order to enhance business performance by recruitment, Martin and
Emelia must create a strong recruitment strategy through which they can attract and hire
the most desirable candidate who can effectively manage all business operations and
contribute in enhancing the overall business performance (Alasadi and Al Sabbagh,
2015). Martin and Emelia must use applicant tracking system through which they can
track all applicants who have applied for the vacancy in bakery. They must focus on
creating a diverse workplace through which they can promote cohesive image of the
brand in the industry. Martin and Emelia must also use diverse candidate sources
through which they can connect wit h different candidates and recruit the most desirable
candidate for the business who can engage in managerial activities and contribute in
enhancing the overall business performance by achieving all desired organisational
objectives and will also be helpful in setting brand image and bench mark in the industry.
 Training and development- This function of human resource management will help
Martin and Emelia in understanding the training requirements of their employees by
assessing and observing their performance through which they can all employees are
willingly participating in managerial activities and will contribute in performing
effectively through which they can maintain the organisational performance ad
productivity. By offering effective training, this will provide development opportunities
for employees through which they can boost employee motivation and will be helpful in
meeting job satisfaction which will create a direct positive impact on employee retention
and better employee performance (Bruskin and et.al, 2017). The training and
development opportunities will be helpful in improving employee performance by
observing their actual performance and analysing the performance gap through which
required training will be offered and this will also help in maintaining positive
organisational culture, manage effective employee morale and this will enhance overall
organisational performance.

 Marketing and social media- For enhancing the business performance and to attract
more number of customers, Martin must promote their offering through social media and
online platforms which will help them in targeting wider geographical market and more
number of customers can be attracted. The business can also engage in paid promotions
and marketing strategies which will help them in generating higher revenues. The
business must create their own page or website on social media platforms through which
they can connect with huge number of customers and they must ensure they have a
brand logo through which they can ensure uniqueness and set difference among other
business operating in the same industry (Grønholdt and et.al, 2015). Martin and Emelia
must regularly post attractive content, share deals and offers on their page and use online
platforms for promotions by advertising and promoting the products which are offered
and must design attractive posters and content which will help the business in getting
customer attention.
SECTION 3
Define the benefits of having a product portfolio and state an example how it can work for one of
the product
Product portfolio is the collection of all products and services which are offered by the
company. With the help of an product portfolio, a business can enhance their competitive
positioning of their products. This also helps in maximizing product investments and also
improves visibility into product mix (Prakash and et.al, 2017). By using a product portfolio, it
helps in identifying strong and weak products and clarify resource allocation which is also
helpful in aligning product investment with business objectives.
In relation to the bakery, it can be seen that bread is the top selling product of the bakery
and by adding it to the product portfolio it will help in encouraging customer loyalty and helps in
planning how and when to invest through which product can be promoted and developed. This
will also help in planning to use machinery through which more production can be done which
will support in meting customer demands.

SECTION 4
Importance of functions in business plan
A) Payroll- With the help of payroll management, the business will be able to ensure that all
employee are fairly and correctly paid and employees will receive correct remuneration. This
business function will also help in avoiding unnecessary money wastage by managing the payroll
expenditure.
B) Pension- By offering pension scheme it will help in offering financial stability and security
after retirement (Raffoni and et.al, 2018). This business function performed by the bakery will
help them employees to regularly invest some amount of money which they will receive after
retirement through which long term benefits can be met.
By following all business functions it will ensure that the bakery is following all
employee legislations and governmental protocols.
SECTION 5
Conclusion and recommendations
From the above mentioned case study, it can be summarized that for running a successful
business, the management must focus on following all business functions through which
organisation can achieve all organisational objectives and enhance business performance. It can
be concluded that in the era of digitalization, the bakery can use different social media platforms
through which they can attract and target higher number of customers through which they can
generate higher revenues, maximize business profitability and maintain effective business
performance and productivity.
Recommendations
 Use of social media platforms- In the era of digitalization, the bakery must use social
media platforms through which they can connect with large number of customers and
promote their products which can be an effective source for attracting customer attention
(Rekarti and Doktoralina, 2017).
 Get the right people on job- By recruiting the right talent for the job in bakery, it will
help business in working towards accomplishment of all organisational objectives,
maintain performance standards and ensure productive business growth.

REFERENCES
Books and Journals
Aghazadeh, H., 2015. Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy. Procedia-Social and Behavioral
Sciences. 207. pp.125-134.
Alasadi, R. and Al Sabbagh, H., 2015. The role of training in small business performance.
International Journal of Information, Business and Management. 7(1). p.293.
Bruskin, S. N and et.al., 2017. Business performance management models based on the digital
corporation’s paradigm.
Grønholdt, L and et.al., 2015. Customer experience management and business performance.
International journal of quality and service sciences.
Prakash, A and et.al., 2017. Productivity, quality and business performance: an empirical study.
International Journal of Productivity and Performance Management.
Raffoni, A and et.al., 2018. Business performance analytics: exploring the potential for
performance management systems. Production Planning & Control. 29(1). pp.51-67.
Rekarti, E. and Doktoralina, C. M., 2017. Improving business performance: A proposed model
for SMEs.