Justifying the Viability of a Bakery Business Proposal Plan

New business proposal
plan
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Table of Contents
Introduction.....................................................................................................................................3
Type and description of business ....................................................................................................3
Business objectives..........................................................................................................................3
Market information..........................................................................................................................3
Operational plan..............................................................................................................................4
Strategy for growth and development.............................................................................................4
Justification and viability of business idea .....................................................................................5
Conclusion.......................................................................................................................................5
References.......................................................................................................................................6
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Introduction
The process of implementing a business idea into a start-up for the purpose of earning
profits is known an entrepreneurship. It refers to the creation of value through providing
consumer with goods and services which is related with factors of risk taking and applying
innovation in the process. In this presentation, a new business proposal plan of a bakery is being
showcased considering all the relevant elements.
Type and description of business
The business of bakery would operate under the label of “ Sweet tooth bakers” which
would be sole proprietorship. This business proposal plan is associated with establishment of a
enterprise dealing in cakes, pastries and confectionery items etc. Sweet tooth bakers would be
dealing in providing consumers with a range of varieties in cakes and pastries, muffins,
puddings as well as various confectionery items.
Business objectives
 The objectives of this business is to cater the requirements of a range of individuals
through offering the finest quality of items and customisation in products.
 It aims at building a brand image and to gain significant recognition in the market and in
the mind of consumers (Swangnop, Duangdee and Duangdee, 2019).
 The business is determined to achieve social objectives as well as through dealing in fair
practices and conducting businesses in ethical manner.
 The economic objectives of this start-up is to attain substantial growth within a year
through earning high profitability margins.
Market information
The bakery industry is a significant and prominent business sector in United kingdom
which provides consumers with a wide alternatives and choices. The market of bakery sector in
UK approximately accounts for generation of revenues in £3.9 billions marking it as a very
relevant industry of the nation (Market information, 2022). The market in this industry is full of
potential rivals and the availability of various substitutes including gluten free and healthy
options creating tough competition for “Sweet tooth bakers”.
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