Balance Scorecard

Running head: BALANCE SCORECARD
BALANCE SCORECARD
Name if Student
Name of the University
Author Note

10BALANCE SCORECARD
Table of Contents
Introduction....................................................................................................................................11
Body...............................................................................................................................................11
Adoption and implementation of balance score card................................................................11
Problems of the company implementing the scorecard.............................................................11
The long-terms goals of the company and the group of stakeholders of the company.............12
The perspectives of the balance sore card of the company and objectives of each perspective13
A strategy map to show the relationship between the different objectives...............................15
The KPI’s and KPD’s................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

11BALANCE SCORECARD
Introduction
The balance scorecard is prepared by organizations in order to keep a track of its
activities and to show the sane to the customers and stakeholders by showing the organizational
goals and what the desire to accomplish (Tan, Zhang and Khodaverdi 2017). This report helps in
aligning the work of the employees with the strategy and therefore helps in removing the gaps in
its performance. It helps in seeing how far the company has achieved its goals and also monitors
the company’s progress (Fooladvand, Yarmohammadian and Shahtalebi 2015). The company
chosen for the purpose if this study is Centrelink Australia the main aim of the study is to
provide a detailed analysis of the balance scorecard of the selected company.
Body
Adoption and implementation of balance score card
Centrelink Australia is an agency that helps in providing services to various customers
with the use of ASO or the area support offices, call centers and customer service centers
throughout Australia. It is an agency of the FaCs portfolio or the family and community services.
The company decided to implement and carry out balance scorecard activities just after the
commencement of the company (Parmenter 2015). According to the company it uses the balance
scorecard in order to report its performance; this tool helps the organization in understanding the
performance and also focuses on improving the future activities.
Problems of the company implementing the scorecard
Centrelink Australia found it difficult to implement the balance scorecard because of the
large number of the customers and stakeholders of the company (Anao.gov.au 2019). The

12BALANCE SCORECARD
company also provides huge amount of services to the stakeholders which also made it difficult
to implement the balance scorecard. In addition to this, there are various external changes taking
place and various internal changes within the organization that makes it difficult to carry out
performance management activities within the organization (Debnath et al. 2018). The company
has acknowledged that keeping the scorecard relevant and dynamic requires a lot if effort and it
is difficult because of continuous changes taking place on the environment.
The long-terms goals of the company and the group of stakeholders of the company
Figure 1: The elements of the strategic plans of the Centrelink
Source: (Anao.gov.au 2019)