Balance Scorecard

Running head: BALANCE SCORECARD
Balance scorecard
Name of the student
Name of the university
Author’s note

1Financial perspective:Financial perspective:
BALANCE SCORECARD
Financial Perspective Learning and Growth Perspective
 Budget usage
 Donation increase
 Cost structure improvement
 Profit increase
 Usage of resources
 Employee turnover reduction
 Employee satisfaction
 Employee recognition
 Employee growth and
opportunities
 Increase of employee expertise
Customer Perspective Internal Business Perspective
 Customer complain.
 Good quality service provide
 Access to service
 Family satisfaction
 Develop patient service
 Service quality increase
 Service innovation
 People awareness
 Standard of service increase.
 Compliance meet
 Creating safe environment of
people.
Financial perspective:
Budget usage:
The main focus of non-profit seeking cancer charity is to develop an effective monthly
budget that will include all the income and expenditures of the charity house. Further as the
main focus of the charity house is donation hence there should be effective budget strategy1.
1 Anicic, J, V Petrovic, & D Anicic, "Financial and marketing perspective of a company
according to the concept of strategic Balance Scorecard.". in Journal of Process
Management. New Technologies, 4, 2016, 10-16.

2Financial perspective:Financial perspective:
BALANCE SCORECARD
Donation increase:
Since profitability is not the target for the cancer charity, hence the only source of income for
the organization is donation. Therefore the organization must look to increase donation by
5% every year. This is the only way the charity can survive.
Profit increase:
In order to improve the service facilities the organization must ensure that there are sufficient
profit for them to meet all the financial expenses. If somehow no profitability is achieved
within the financial year, they must target to bring out some productive strategies.
Cost structure improvement:
Cost structure are the fixed and variable cost of the business. In order to check the increase or
decrease in total cost on percentage basis the cancer charity must also go for making cost
structure on a monthly basis. This is how the charity can go for profitability.
Use of resources:
The organization on must think of utilizing the available resources like assets and funds on
monthly basis. In order to get the current financial condition of the charity, they must
calculate return on assets and return on capital employed on a monthly basis for the patients2.
Customer perspective:
Customer complaint:
Customer complaint is the main focus of the organization. Complaints can come on a daily
basis, so it is important that the authority effective handles the complaints and provide on
2 Carr, L, & S Gratton, "Scorecard Sustainability: Discovering the Inflection Point for
Business Scorecard Termination or Major Alteration.". in Journal of Corporate Accounting
& Finance, 27, 2016, 29-41.