Introduction to Management: Balfour Beatty Plc. Management Structure, Marketing Mix Strategy, and Human Resources Functions

This report provides an overview of the management structure, marketing mix strategy, and human resources functions of Balfour Beatty Plc. The report covers the background of the organization, its type of business and area of operation, the management structure, marketing mix strategy, and an overview of the human resources functions. The report also includes information on recruitment and selection, employee relations, and talent management.

Introduction to Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Background of the organisation, the type of business and its area of operation.....................3
2.Management structure of Balfour Beatty.................................................................................4
3.Marketing mix strategy of Balfour Beatty................................................................................6
4. Provide an overview of the organisations Human Resources functions..................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management is the process of administrating the functions of the organizations whether it is a
business entity, non-profit organization or a government body.it is the process by which the
resources are managed in the organization. There are many characteristics of management like it
is multi-dimensional, dynamic in nature and also in tangible.in the organization there are some
objectives of management like survival, generating profit margin and growth of the organization
by the help of an effective management (Ansar, and Baloch, 2018).it helps in achieving the
goals, increases the efficiency and helps in achieving the personal objectives as well. The report
will include the business types and operations of the very well-known company i.e. Balfour
Beatty Plc. also all the management strategies and the marketing mix of the company has been
illustrated in the report. The functions of the Balfour Beatty Plc. has been elaborated in the report
like recruitment and selection process, employee relation and talent management.
MAIN BODY
1. Background of the organisation, the type of business and its area of operation
Balfour Beatty is an infrastructure group that operates internationally. It is based in the
United Kingdom with major industries in the construction, commercial, infrastructure, smart
building, sustainability and environmental engineering. It was founded in the year 1909 by
Andrew Beatty and George Balfour. The company provide finances, creates, builds, develops
and maintains the efficient and the innovative infrastructure that supports the economic growth,
communities and the daily life activities. With the assistance of the partners and the supply chain
of the small and large firms, the company is able to maintain an important infrastructure that the
public depends upon. For more than 10 decades, the company has developed and maintained
those important assets that enhances the growth of the societies and economies along with the
road and rail, seaports, bridges, tunnels, health, airports and the educational facilities that
increases the progress and infrastructure of them. At the initial stage in the year 1909, the
company began to operate across multiple nations which are mature and emerging economies.
The influence of the company is in the hidden innovation, buried pipes and pumps, bold
engineering feats and all the financing, joined up thinking and the partnerships which make
many of the great infrastructure projects across the world.
The important geographies of the company are US, UK and Hong Kong including 24,500
workers across the world. The primary customer of the company are the regulated utilities,

private sector organisations and the department and agencies. They have almost 110 years of the
experience in which they offer increased complicated infrastructure schemes to the local
communities, they offer the highest levels of the quality, technological expertise and safety,
assist with the customer and the supply chains and also provide assistance to the local
communities.
The Balfour Beatty operates in three segments or sectors that are the infrastructure investments
in which a leader in the US PPP, UK, the company have the record of the projects that are still
developing and financing. This is maintained in a proven track. Another segment is the
Construction services in which the company manages the strong construction businesses in the
Hong Kong, US and the UK. Support services in which the company offers the outsources
maintenance, management services and the upgrade in the road and rail, utilities infrastructure
and the power transmission.
The mission of Balfour Beatty is to create a safe, inclusive and a respectful work area
where the voice of the employee matters. The primary purpose of the company is to transform
their industry for meeting the challenges and overcome the obstacles that comes in the future.
The employees and the management in the company support and encourage each other, by
respecting and giving equal value to the perspectives of the employees irrespective of diversity
and the inclusion. They offer powerful latest solutions, do collaboration with the government, the
partners and the customer for developing the thinking, creating skylines and encouraging the new
generations and youth of talent to be able to change tomorrow.
2. Management structure of Balfour Beatty
It was observed the necessity of the diffusion and the adoption of the innovation in the
companies by various scholars. However, only the supportive organisations implement the
innovation diffusion and the adoption. Balfour Beatty has created a structure of the community
to encourage the innovative strategies of the company. Also, in this case, the innovative
proposals are being acknowledged by the organisation at the similar levels. In addition, the
organisation also advertise open learning and the sharing of the information for making sure that
there is effective innovation diffusion (Lawrence, 2020). As a result, the heterogeneous
components of the company can work in an effective manner. Simultaneously the company also
avoid the negative social pressure from its management and organisational structure and it only

focuses on the elements that encourage and advertise the innovation in the company. The
company has also identified the related learning organisation and its implications on the
performance of the job and the abilities of the individual person. In this field, the structure of the
company that advertises the learning of the team most importantly improves the innovation and
the adaptive abilities of a particular person.
The Balfour Beatty group plc. Includes two different businesses that consists of the
investment in the infrastructure and the other one is the international engineering, service
contractor and the construction. The organisation is being divided into four main business sectors
that are the building, building management and services, civil and specialist engineering and
services, rail engineering and services and the investments and the developments. There exists
multiple external factors which are related to the management of innovation that creates an
influence on the innovative strategies of the company. Balfour Beatty has also stated that the
traditional construction industry functions the best by the sequential processes like the estimate,
brief, re-tender, re-design, build and work packages. These kind of the traditional practices or the
strategies are not useful and also they are not sustainable in the existing business environment
(Design). The innovative strategies of the company involves the integrated project delivery and a
supply chain which is encouraged by the suppliers, consumers, communities as the strong
partners. These stakeholders with multiple interests have to function together for offering the
improved solutions for the sustainable practices. The innovative strategies of the Balfour Beatty
are most importantly focused on the sustainable innovation which emphasize on the latest
products, social performance and the operational efficiency. The latest technological
advancement, demands of the consumer, demographic shifts and the regulators create an impact
on these kind of the strategies.
The sustainable innovation of the company is based on the engagement of the
stakeholders, sharing of the knowledge, and support by the leaders and the collaboration with the
customer and communities that are included in the external stakeholders. The company also
depends on the exchange of the information and the sharing of the knowledge in that the top
leaders and the managers get involved with the external stakeholders at the operational and the
macro levels in order to examine and comprehend the new developing challenges and create the
potential innovative solutions. The organisation must also resolve the actual challenges that are
linked with the emerging workable solutions that must also take in consideration for the actual

business environment and their complexity. The senior executives at the organically generally
take the important decisions about the functioning in the company. These executives also provide
the vision and the direction that are objected at the success. In this matter, the senior executives
of the organisation are kind of a catalyst that create and manage the culture, environment and the
strategies of the company which advertise and retain the innovation and lead to the success of the
company at the end. Moreover, the leadership structure of the company has also assisted the
company from the past 100 years. The positive outcomes are because of the innovation and
creativity and it is obvious to see that not just any kind of the leadership will outcome in
developing the innovation environments (Leonard and Tyers, 2021).
3. Marketing mix strategy of Balfour Beatty
Marketing is defined as the process of doing promotion and advertisement for selling the
products of a particular organization.it helps in exploring, creating and delivering value for
meeting the needs of the target market in terms of products and services offered by the
organization. The main aim of marketing is to generate revenue and profile margin for the
company or organization. For running the concept of marketing within the organization it is very
essential for the organization to make some planned strategies for achieving the goals in the
target market and that is called marketing mix.it involves multiple areas that focus on the
marketing plan.it is basically a set of tools that has been used by the organization in order to
meet the goals (Solimun, and Fernandes, 2018). Similarly Balfour Beauty also deals with the
strategy of marketing mix in which there are four elements like product, price, place and
promotion.
Product
This element of the marketing mix strategy helps in providing the output to the customer and
meeting the needs of the customer.Balfour Beatty produce variety of unique product design,
name and features that can stand out in the target market in front of the competitor’s product.
There are many factors that are considered by the company while producing the products like
quality, variety, features, packaging, brand name and all the augmented services.
Pricing
The company have to set some affordable price for their customers as compared with the credit
terms, payment periods and discounts. The company uses the penetration strategy in the

company in which they have to set lower price than the competitors (Kalogiannidis, and
Mavratzas, 2020). The benefit of using this strategy is that the company is able to win the market
share.it has been observed that today’s customers are not interested in knowing the price but the
total cost of the product which involves acquiring, consuming and disposing of the products.
Place
In today’s environment the most important thing for the customers is their convenience and easy
availability of the product.so it will be very beneficial for the company to choose the right
distribution channel for selling their products. For this the Balfour Beatty company choose to
understand the market dynamics, customer preferences and own resources and capabilities. Also
the strategies used for the distribution channel has also been studied in order to meet the
requirements of the customer.
Promotion
This is one of the most important element of the marketing mix strategy that is used by each and
every organization for making the brand image and also for increasing the sales of their
product.Balfour Beatty Plc. can above and below the line promotional strategies for achieving
the objective of the market (Ademolu, Aigbavboa, and Thwala, 2021). For this the company start
with clearly explaining the USP of the product and let the customers understand why their
product is better than the competitors. Also use promotional selling like high profile advertising
or direct selling, collect information about the competitors in the target market.
4. Provide an overview of the organisations Human Resources functions
Human resource management in the organization helps in maximizing the productivity and
performance of the employees and helps in dealing with the issues raise in the system by
providing proper guidelines and farmeworks.There are many functions of human resource
management in the organization like it helps in managing and using the work of employees
effectively , provide compensation and benefits , provide appraisals , provide training session
and orientation programs to the employee and always act as a mentor and helps in boosting the
confidence and morale of the employees and help in feeling them motivated(Irum, and
Yadav,2019). The human resource department of the Balfour Beatty Plc. Also helps in providing
a diverse platform for encouraging their employees and helps in increasing the productivity and
performance of the employees. They also provide new and creative approaches for work process

design, succession planning, and career development and inter organizational mobility.it helps in
managing the implementation and integration of technology through improved staffing, training
and communication with employees. Also the main role of human resource department in the
Balfour Beatty Plc. Provides a benefit of recruitment and selection, helps in maintaining the
relation with the employees and also helps in talent management.
Recruitment and selection
Recruitment and selection is one of the step involved in the process of identifying the need for
the job and also defining the requirements of the position and the job holder.it is the process in
which the employees have been offered employment in the organization. Recruitment and
selection is a process which is done by the human resource department in order to source
employees in the organization. It increase the level of employment within the organization.
There are many tasks which are involved in the recruitment and selection which has to be done
by the human resource department like analysing the job requirements, advertising the vacancy,
attracting candidates to apply for the job, managing response, scrutinizing applications and
shortlisting employees for the profile offered by the company. Also in the Belfour Beatty plc.
The human resource department perform the activities of recruiting and selection which are
internal and external. The internal recruitment and selection process involves the internal
activities of the organization like promotion, transfers, contact or references, ex-employees and
retireemployees (Hamza, and et.al, 2021). External recruitment are the activities which are done
on the external environment recruitment through advertisement, campus recruitment, recruitment
by employee exchanges , third party recruitment , internet recruitment and unsolicited applicants
etc. Recruitment is a long term process which involves hiring of employees for the vacant
position and by this it increases the productivity and performance of the organization and
selection is defined as the process of choosing the right talent from the pool of applicants and
offering them the job opportunities.
Employee relations
The term employee relation is the effort done by the organization for creating and maintaining a
positive relationship with the employees. It helps in the development of the employees by
providing them a platform for advancement of skills and also increases the productivity and
performance of the employees.by maintaining good relation with the employees the organization
will be able to make the employees loyal and more dedicated towards the work. In the

organization, the human resource department is responsible for maintaining the relation with the
employees (Aylott, 2022). The relation between the employee and the manager includes
intermediary between the employee and the manager and also creating some benefits for the
employees like fair compensation, useful benefits, proper work life balance, and reasonable
working hours. For the employee relation within the organization there are two functions of
human resource like human resource helps in preventing and resolving issues between the
employees and the employees. The next is they help in creating and enforcing the policies that
are good and consistent for everyone at the workplace. There are many strategies which helps in
maintaining the employee relation like number of recognitions, number of complaints, complaint
response time, employee satisfaction and the last one is employer performance.
Talent management
Talent management is the process which involves strategic planning of getting the right talent in
the organization and helps them in growing the optimal capabilities by keeping the objective of
the organization in mind. For managing the talent in the organization there are many steps which
are involved in the process like planning which involves in identifying where the gaps lie, human
capital requirement, the next one is the attracting which involves the process of influencing the
employees for getting the job in the organization and also include some external factors like job
portals, social networks and referrals (Ansar, and Baloch, 2018). It is one of the most important
factor that involved in the organization for growing the company and also for increasing the
productivity of the company, the next process is selecting which involves using a string of tests
and check to find out the right match for the job, after this the next process involves developing
which helps in developing the skills of the right talent in the organization by providing them the
correct opportunity like provide training sessions and orientation programs, after this the
retaining process take place in which the organizations able to retain their employees by
providing them many benefits like compensation benefit, reward and recognition, providing
training session for skills development and the last one is transitioning in which the effective
talent managements helps in focusing on the transformation and evolution of the organization
through the growth of the individual employees(Löwe, 2019).

CONCLUSION
From the above report it has been concluded that the management of internal and external factors
of the organization is very essential in establishing and running the company in a very smooth
and effective manner. Here the company described is Balfour Beatty Plc. And all the types of
business structures are explained in the report as well. The operation and management structure
of the company have also been elaborated in the report. Also for managing the marketing
strategy there are some plans which are involved in the process called the marketing mix strategy
of the Balfour Beatty Plc. Company.in the report the functions of the human resource department
like recruitment and selection, employee relation and the talent management within the
organization.

REFERENCES
Books and Journals
Ansar, N. and Baloch, A., 2018. Talent and talent management: definition and issues. IBT
Journal of Business Studies, 14(2), pp.213-230.
Lawrence, J., 2020. Works Control Manager| Balfour Beatty| Services| Living Places. Lea.
Design, I., High Speed Two (HS2).
Leonard, P. and Tyers, R., 2021. Engineering the revolution? Imagining the role of new digital
technologies in infrastructure work futures. New Technology, Work and Employment.
Solimun, S. and Fernandes, A.A.R., 2018. The mediation effect of customer satisfaction in the
relationship between service quality, service orientation, and marketing mix strategy to
customer loyalty. Journal of Management Development.
Kalogiannidis, S. and Mavratzas, S., 2020. Impact of marketing mix strategies effective product
development issues in MNCs/Retail. International Journal of Business Marketing and
Management (IJBMM), 5(12), pp.118-125.
Ademolu, O., Aigbavboa, C. and Thwala, W., 2021, July. An Effective Strategy for Safety
Management and Enhanced Productivity in Construction Industry. In International
Conference on Applied Human Factors and Ergonomics (pp. 86-91). Springer, Cham.
Irum, A. and Yadav, R.S., 2019. Human resource information systems: A strategic contribution
to HRM. Strategic Direction.
Hamza, P.A., and et.al, 2021. Recruitment and Selection: The Relationship between Recruitment
and Selection with Organizational Performance. International Journal of Engineering,
Business and Management, 5(3), pp.1-13.
Aylott, E., 2022. Employee relations: A practical introduction (Vol. 23). Kogan Page Publishers.
Ansar, N. and Baloch, A., 2018. Talent and talent management: definition and issues. IBT
Journal of Business Studies, 14(2), pp.213-230.
Löwe, A., 2019. Creating opportunities for young women in Ghana’s construction sector.