Introduction to Management: Balfour Beatty Plc. Management Structure, Marketing Mix Strategy, and Human Resources Functions

Introduction to Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Background of the organisation, the type of business and its area of operation.....................3
2.Management structure of Balfour Beatty.................................................................................4
3.Marketing mix strategy of Balfour Beatty................................................................................6
4. Provide an overview of the organisations Human Resources functions..................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management is the process of administrating the functions of the organizations whether it is a
business entity, non-profit organization or a government body.it is the process by which the
resources are managed in the organization. There are many characteristics of management like it
is multi-dimensional, dynamic in nature and also in tangible.in the organization there are some
objectives of management like survival, generating profit margin and growth of the organization
by the help of an effective management (Ansar, and Baloch, 2018).it helps in achieving the
goals, increases the efficiency and helps in achieving the personal objectives as well. The report
will include the business types and operations of the very well-known company i.e. Balfour
Beatty Plc. also all the management strategies and the marketing mix of the company has been
illustrated in the report. The functions of the Balfour Beatty Plc. has been elaborated in the report
like recruitment and selection process, employee relation and talent management.
MAIN BODY
1. Background of the organisation, the type of business and its area of operation
Balfour Beatty is an infrastructure group that operates internationally. It is based in the
United Kingdom with major industries in the construction, commercial, infrastructure, smart
building, sustainability and environmental engineering. It was founded in the year 1909 by
Andrew Beatty and George Balfour. The company provide finances, creates, builds, develops
and maintains the efficient and the innovative infrastructure that supports the economic growth,
communities and the daily life activities. With the assistance of the partners and the supply chain
of the small and large firms, the company is able to maintain an important infrastructure that the
public depends upon. For more than 10 decades, the company has developed and maintained
those important assets that enhances the growth of the societies and economies along with the
road and rail, seaports, bridges, tunnels, health, airports and the educational facilities that
increases the progress and infrastructure of them. At the initial stage in the year 1909, the
company began to operate across multiple nations which are mature and emerging economies.
The influence of the company is in the hidden innovation, buried pipes and pumps, bold
engineering feats and all the financing, joined up thinking and the partnerships which make
many of the great infrastructure projects across the world.
The important geographies of the company are US, UK and Hong Kong including 24,500
workers across the world. The primary customer of the company are the regulated utilities,

private sector organisations and the department and agencies. They have almost 110 years of the
experience in which they offer increased complicated infrastructure schemes to the local
communities, they offer the highest levels of the quality, technological expertise and safety,
assist with the customer and the supply chains and also provide assistance to the local
communities.
The Balfour Beatty operates in three segments or sectors that are the infrastructure investments
in which a leader in the US PPP, UK, the company have the record of the projects that are still
developing and financing. This is maintained in a proven track. Another segment is the
Construction services in which the company manages the strong construction businesses in the
Hong Kong, US and the UK. Support services in which the company offers the outsources
maintenance, management services and the upgrade in the road and rail, utilities infrastructure
and the power transmission.
The mission of Balfour Beatty is to create a safe, inclusive and a respectful work area
where the voice of the employee matters. The primary purpose of the company is to transform
their industry for meeting the challenges and overcome the obstacles that comes in the future.
The employees and the management in the company support and encourage each other, by
respecting and giving equal value to the perspectives of the employees irrespective of diversity
and the inclusion. They offer powerful latest solutions, do collaboration with the government, the
partners and the customer for developing the thinking, creating skylines and encouraging the new
generations and youth of talent to be able to change tomorrow.
2. Management structure of Balfour Beatty
It was observed the necessity of the diffusion and the adoption of the innovation in the
companies by various scholars. However, only the supportive organisations implement the
innovation diffusion and the adoption. Balfour Beatty has created a structure of the community
to encourage the innovative strategies of the company. Also, in this case, the innovative
proposals are being acknowledged by the organisation at the similar levels. In addition, the
organisation also advertise open learning and the sharing of the information for making sure that
there is effective innovation diffusion (Lawrence, 2020). As a result, the heterogeneous
components of the company can work in an effective manner. Simultaneously the company also
avoid the negative social pressure from its management and organisational structure and it only