Business Plan on Barilla Pasta - Marketing Mix, SWOT Analysis, Consumer Profile, and More

This business plan on Barilla Pasta covers various aspects such as marketing mix, SWOT analysis, consumer profile, and more. Barilla is the world's largest pasta producer and deals in various products and services like pasta, bakery products, cereals, pastries, power snacks, and cakes bread, etc. The report also includes competitors, company background, PESTLE analysis, research, management, inspirational person, recommendation, and references.

BUSINESS PLAN ON
BARILLA PASTA

TABLE OF CONTENT
• Introduction
• Company's background
• PESTLE analysis
• SWOT analysis
• Consumer profile
• Inspirational person
• Competitors
• Marketing Mix
• Research
• Management
• Conclusion
• Recommendation
• References

INTRODUCTION
• Marketing is the process of promoting the products and services. It is done by the
organisation for making their products and service promoted and make promotion of
their brand as well.
• . The organisation which is taken in this given project report is Barilla. It was founded in
the year 1877 by Pietro Barilla.
• . It is considering as world’s largest pasta producer. It deals in various products and
services like pasta, bakery products, cereals, pastries, power snacks and cakes bread etc.
the number of emp0loyees which are currently in a company are 8,480 employees. As in
this given report there is a discussion about Barilla Italian pasta.

COMPANY'S BACKGROUND
• BARILLA is an Italian brand and an international food organisation. As also
it is termed to be largest pasta producer as across to the world.
• The Barilla group have enlarged their business in various fields such as
Barilla (multinational pasta maker), Cucina Barilla, Mulino Bianco, Gran
Cereale, Pan di Stelle, Pavesi, Voiello, First and Academia Barilla (Italy),
Harrys(France), Wasabröd (Sweden), MISKO (Greece), Filiz
Makarna(Turkey).
• The business of management generates various sort of pasta and it is world's
leading pasta producer with 50 per cent to 55 per cent.

PESTLE ANALYSIS
• Political factor: The management maintain their key term of records
with other multinational sectors with several field of governments or
authorial structure.
• Economic factor: It will involve the manner of share and their
facilities that are maximising and it is also maximising the manner of
share that relates to the share of producing goods and other term of
demands.
• Social factor: They also phrased the demographic manner of the trend
as per to the product's growth and development at the field of the
market as effectively.

CONT.…
• Technological factor: The business of management utilising various sort of new
field of techniques and approaches by which they deal with various orientated
output.
• Environmental factor: Barilla's Pasta immediate the key manner of the CSR
efforts that are relevant in the new and basic form of the market and it require to
follow the new enterprise to provide various sort of services and facilities to the
potential field of the market.
• Legal factor: The company also applies various sort of consumer protection
laws with basic set of skills and qualitative terms in relation to the role of several
activities.

SWOT ANALYSIS
Swot analysis is defined as the strategic planning as well as techniques that is used by organisation
to identify various factors such as strengths, weakness, opportunities and threats that help to
formulate business strategies and planning. Barilla Pasta utilise strengths to develop effective
positioning in market place and overcome weakness through competing with competitors
efficiently .
• Barilla Pasta organization manage all rules and regulations of business
environment that are formulated by the government ensure smooth running
and working.
• As the Barilla Pasta organization contains stable balance sheet but the
organization generates low return on investment that affect the overall
profitability and performance level.
• Barilla Pasta face the threat of new entrants that affect the proficiency and
market share of respective organization.
• Disposable income of customers are increased that help Barilla Pasta to
enhance customer base through providing better quality product.

CONSUMER PROFILE
• This is related to effective management for the growth to
analyze outcome and make sure for addressing effective
customer profile which include their age, demographic, and
different approaches which help the company to complete their
customer basic demand.
• While knowing more about customer profile, it can be stated
that company focus on the age group of 18-50 years old, diet
free customer, health oriented and the one who have major
focus on protein and health diet.

INSPIRATIONAL PERSON
• This include the very inspirational person “Julia Roberts”, an American actress. She is
the youngest actresses and producer, further, she is the one who won awards at the very
early age of 23years.
• She worked on the rare diseases of neuron-developmental disorder, and make a
documentary to designed and help other to make awareness about the diseases. Which
make her different from the other concepts and actresses in US.
• This must be related to essential marketing and working style to change in market and
learn effective competitive marketing position.

COMPETITORS
• There are several competitors of a company which is also making similar
products and can be the reason of decreasing of the company value and
profits and revenues.
• There are various competitors of Barilla, these are Sacla, Ferrero, Mars
and Mondelez etc. as these re also selling similar products like Barilla.
• Company is building quality of pasta products to the customers and also
they are serving Italian pasta which quality is superior. So for having best
quality of products then they could able to attract more customers.

MARKETING MIX
• Marketing mix is considered as the set of activities that is used by
firm to execute its marketing strategies in most effective manner.
There are four elements of marketing mix. These are price, place,
products and promotion.
• Product
• Price
• Place
• Promotion

RESEARCH

CONT.…
• After analysing the report and make a secondary research this is
evaluated that company are growing in the market and make the
systematic approaches to their company. The operating profit of
the company is related to euro 342 million which are higher than
the previous profit of the company.
• Their new world pasta and Italian pasta are in the terms which are
declining in their sales revenue and make a systematic approach
for the growth to overcome the nature and provide relevant
success in the market.

MANAGEMENT
• Guido Barilla- Chairman
• Luca Barilla – Deputy chairman
• Paolo Barilla- deputy chairman
• Claudio Colzani- CEO
• With the help of management process and effective team leaders it would be
related to analyse the outcome and make systematic changes for appropriate
growth in market. Starting with opening a bread and pasta shop to opening a
pasta plant in Italy in 2020 is the most successful and effective growth for
the appropriate changes in market

CONCLUSION
From the above it can be analysed that there are marketing principles are most important for the organisation in order to
promote their products and services. Then it consists of various marketing techniques through which company is making
promotion of their products and services. There are certain principles which they have to follow. It is to be concluded from
above that there are certain positive and some negative approaches that are being shared. Company is focusing on increasing
of their production and technological innovations. The major positive side is that company is expanding globally and
operating its principles.

RECOMMENDATION
• It could be recommending to the company that Barilla is working on providing of their Italian pasta very effectively.
• They should have to work on providing of new designs in pasta that could be like by customers. Further, if customers are giving
negative feedbacks then they should have to make improvements in quality of their products and services.
• The company should have to more focus on their pricing strategies so that their products could be available to all range of
people.
• Moreover, company should do their promotions through different marketing methods like digital marketing or by making
public relations.

REFERENCES
• Aza, C.L., Blanco, T.P. and Herrera, J.S., 2021. Beyond Business: Understanding the Foundations and Practices of Corporate
Activism. In Entrepreneurship in the Fourth Sector (pp. 331-356). Springer, Cham.
• Bravi, M., and et.al., 2021. Sustainable Innovation Management in the Food Industry. Chemical Engineering
Transactions, 87, pp.379-384.
• Bresciani, S., and et.al., 2021. Building a Digital Transformation Strategy. In Digital Transformation Management for Agile
Organizations: A Compass to Sail the Digital World. Emerald Publishing Limited.
• Gedam, V.V., and et.al., 2021. Circular economy practices in a developing economy: Barriers to be defeated. Journal of
Cleaner Production, p.127670.
• Joël, O.A. and Boniface, P.B.F., 2021. Du Marketing Mix au Marketing Numérique, entre interopérabilité et défis liés à la
modernisation: cas des professionnels de la publicité de 2008 à 2018.