Business Environment Analysis of BBC: A Case Study

Contemporary business
environment- case study

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK 1............................................................................................................................................4
Business Environment and Internal Environment Analysis........................................................4
TASK 2............................................................................................................................................5
Micro Environment analysis:.......................................................................................................5
Macro Environment Analysis:.....................................................................................................6
TASK 3............................................................................................................................................8
Impact of globalisation on the decision-making of BBC.............................................................8
TASK 4............................................................................................................................................9
Recommendations to BBC...........................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

Executive Summary
This report is based on a case study in which BBC is an organisation that is taken into
consideration for demonstrating different aspects of this report. In context of this organisation,
various models and theories will going to be discussed which will be based on the the internal as
well as external environment analysis. Moreover, recommendations will also be given to the
respective organisation so that it can achieve its success and growth in a more effective way.

INTRODUCTION
The concept of contemporary business environment consists of a wide competitive
market that changes at a very rapid rate. The owner of any such business organisation must be
worthy in a sufficient way in order to better understand the needs as well as development that are
required to be done within the workplace. This report is based on a case study in which British
Broadcasting Corporation (BBC) is taken into consideration that will help in demonstrating
various prospects of this portfolio (AlAmrani, 2020). Within this report, there will be an internal
environment analysis of respective organisation. Along with it, there will also be external
environment analysis of micro as well as macro environment. Moreover, the impact of
globalisation on the decision-making process of BBC is also going to be described. Furthermore,
recommendations will be given to the organisation in order to attain growth as well as success in
an effective and efficient way.
MAIN BODY
TASK 1
Business Environment and Internal Environment Analysis
Business environment is referred to the aggregate of all the internal and external factors
of an organisation that have a great influence on its performance. It consists of forces such as
suppliers, buyers, government, competitors and factors like technological, social, political and
legal. BBC is a public-sector organisation in broadcasting industry and headquartered in London.
Analysis of business environment of BBC help the organisation in making strategic business
decision.
The analysis of internal environment of British Broadcasting Corporation can be done
with the help of SWOT Analysis (Ali, 2021). This is tool that facilitates an organisation in
analysing its internal strengths as well as weaknesses along with the external opportunities and
threats that are available in the business environment. SWOT Analysis of BBC is given as
follows in order to analyse its internal business environment:
Strengths Weaknesses
Largest broadcaster: BBC is not only the
oldest broadcaster but also the largest one
Controversies: It becomes a major weakness
within the organisation that it has been blamed