This article discusses the importance of British Broadcasting Corporation (BBC) as a reliable source of news and the role of social media in spreading news. It highlights the need to verify news before making any decision and the responsibility of journalists to verify the contents before spreading them publicly.
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Running head: BBC NEWS PRESENTATION BBC NEWS PRESENATTION Name of the Student Name of the University Author Note
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1BBC NEWS PRESENATTION About British broadcasting corporation (BBC) BBC news network is basically a British public service broadcaster and was founded in the year 1922 by John Reith. This is the world’s oldest national broadcasting organization with the largest number of employees that is around20,916. The services provided by the BBC includes news through television, radio, online streaming, BritBox and other sources. From the news and journals published on the working of BBC it is clear that BBC is the reliable source of news. This is the oldest broadcasting media and has seen a lot of changes throughout this years. According to the survey made it was polled that more than 62% population of UK believes that BBC delivers accurate and reliable news (Belair-Gagnon, Valerie 4). Apart from these more than half of the population stated that the news broadcasted by BBC is unbiased. Moreover the population can trust on the news delivered by BBC and this are accurate and not biased. However few people has raised question against the sources provided by the news channel in case of politics. Few thinks that the news channel is political biased (Hill, John 198). However in response to this accusations the cultural secretary stated that he will assess the working of the BBC only after clear evidence. Thus, in every services provided by the BBC it has been treated as the most trustworthy source of news. Even according to the pollsmade BBC radio ishighly accessed by the peoplethat other commercial sources. Social media as a source of news With the enhancement in technology it is being observed that over 1 billion users are accessing Facebook and are active users, more than millions of active members are associated with YouTube and twitter. Thus, it can be stated that social media is an important platform to share news or information. However it is seen that more than half of news spread over the main social networks are fake and baseless. People starts reacting to each news so promptly
2BBC NEWS PRESENATTION that it becomes more essential to be careful about the news shared over the media (Riff, Daniel, Stephen Lacy, and Frederick Fico 2). Thus, it is necessary to verify the news before judging or making any decision. It is a credible source only when the information available on these platforms are being crossed checked with prominent news sources. There is always a chance of getting biased news through electronic media. So before relying on any source or before judging an individual or a community it is important to verify the information and then make statements. Everyday more than million people shares varieties of content on social media. This is the responsibility of journalist to verify the contents and remark that publicly. So that the whole population over the social network does not get influenced by wrong information (Lecheler, Sophie, and SanneKruikemeier160). Social media is a huge platform and involves a lot of people thus it becomes important to spread correct news. If the news shared on the media gets verified before spreading it will be beneficial for the community and also for the social media sites.
3BBC NEWS PRESENATTION Reference Belair-Gagnon, Valerie.Social media at BBC News: The re-making of crisis reporting. Routledge, 2015. Hill,John."TheCurrentStateofPlay."TheBritishNewspaperIndustry.Palgrave Macmillan, London, 2016. 198-209. Riff,Daniel,StephenLacy,andFrederickFico.Analyzingmediamessages:Using quantitative content analysis in research. Routledge, 2014. Lecheler, Sophie, and Sanne Kruikemeier. "Re-evaluating journalistic routines in a digital age: A review of research on the use of online sources."New media & society18.1 (2016): 156-171.