BBQFun Company Performance: Market Trends, SWOT Analysis, Financial Analysis, PEST Analysis and Impacts of Relevant Legislation

BBQFUN COMPANY PERFORMANCE
Market trends
The dynamic nature of the outdoor lifestyle commodities requires proper
marketing strategies to produce commodities that can meet the sophisticated
and informed customers. The changes come because of the explosion of the
mainstream media in the form of TV shows (“Homes Beautiful” and “Better
Outdoor Lifestyles” and periodicals that advocate for exotic outdoor items.
The following are some of the areas that have recorded massive transition in

Market growth
•According to the report by Innovation and Business Industry Skills Council (2017), the national market
for outdoor lifestyle reached the $300 million (Bhagara & Sharma, 2018). The report further estimated that the
growth of outdoor lifestyle was likely to grow by 6% over the period between 2017 and 2022.
•The economic environment
•Political environment

SWOT Analysis
Strengths
•The company enjoys a wide pool of labour that is highly skilled and experienced in
outdoor lifestyles.
Weaknesses
The company has allocated minimal funds for product promotion. This has
made marketing difficult and the mission to create effective brand awareness
unachievable.
Opportunity
Increased demand for the company products outside the targeted area of the

Threats
• Continued competition from firms such the Yard and BBQ’s R Us, forces the company to increase its investment in marketing. This
makes profit ton shrink, and limits the company’s chances of expansion.
Financial analysis
• Sales performance index
• Estimated sales performance for BBQfun company in Brisbane and Queensland Table 1
• No Year Estimated sales
• 1 2014 365 000
• 2 2015 384 000
• 3 2016 411 000
• 4 2017 427 000
• 5 2018 472 000
• Projected 2019 493 000
• Average sales = 365000+384,000+411,000+427,000+472,000=2,059,000
=2,059,000/6= 343,166.7
Total market potential for online sales