Foundations of Business Communications

Foundations of
business
communications

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of company.................................................................................................................1
Key business factors....................................................................................................................2
SWOT analysis............................................................................................................................3
Competitive analysis...................................................................................................................3
Identification of key issues faced by management team and operational team..........................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
PART 2............................................................................................................................................9
Introduction......................................................................................................................................9
Main Body.......................................................................................................................................9
Gibbs reflective model................................................................................................................9
Conclusion.....................................................................................................................................11
References:.....................................................................................................................................12

PART 1
INTRODUCTION
Business analysis is the identification of those forces and factors which influence a
business. It is the determining internal and external factors which impact negatively or positively
upon operational activities of an business. Business analysis is an important activity to achieve
growth and helps to analyse level of competition present in market for a particular
organisation(Húdik and et. al., 2019). Business analysis is done to change or modify strategies
which further help in increasing overall productivity and profitability of an company. Pearson is
an British Publishing company which publish books and research papers at international level.
Samuel Pearson is the founder of this company who founded it in the year 1844. It is
headquartered in London, UK. The following report covers overview of company, analysis of
key businesses, suppliers, challenges faced and etc., SWOT analysis, competitive analysis and
identification of key issues faced by management team and operational team.
MAIN BODY
Overview of company
Samuel Pearson who is the founder of Pearson company founded this company in 1844.
It is a British multinational publishing and education company which is headquartered in
London, United Kingdom. Initially the company was founded as construction business but it
changes to books and research paper publisher company. From 1844 to 1920, the company is
engaged in construction activities. Their main projects were Blackwall Tunnel under river
Thames, Admiralty Harbour at Dover, East River Railway Tunnel, Halifax Dry Dock in Canada
and many more. They also build the largest Cordite factory in UK during World War 1st. They
shut down their construction business in 1920. In 1921 they started dealing in publishing
business by publishing local daily and weekly newspapers in UK. They publish many books like
“Financial times”, “The economist” and many more. In the year 1990, they started dealing in TV
production and broadcasting assets. In 2002, it started publishing series books and novels.
Recently Pearson operates in more than 70 countries at international level 30,000 employees.
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Key business factors
Customers- Their main customers are those who is books and novel lovers(Kwon and
Cho, 2020). Their customers are having reading habits. Pearson can only gain more customers or
attain customer loyalty when they publish new series of books on timely basis which must cover
the interest area of different aged people. Children are also their customers. Their customers have
a positive mind set that Pearson publish true and accurate information in their newspapers.
Hence, this trust help them to gain advantage of having more number of customers than other
companies.
Suppliers- Their suppliers are content collector and their distributors like Amazon,
Flipkart, General stores, Snapdeal and etc. Content collector help them to gather useful and true
information for newspaper printing whereas their another content creators are those who has a
good idea of writing a book which are called authors. Authors write fictitious or real life
experience based books and Pearson acts as a platform for them to publish their books.
Competitors- Pearson's top competitors are McGraw-Hill and Cambridge University
Press. McGraw-Hill are operating in 28 countries with 5000 employees and they serve their
services to over 135 countries in more than 60 languages. The presence of their books and
articles in many languages help them to give tough competition to Pearson. On the other hand
Cambridge is another publishing company which operates in more than 40 countries and have
authors from over 100 countries. They are known for their brand name. Hence, they can give
tough competition to Pearson in context of their name.
Performance- Pearson is a high performed company by increasing their percentage of
profit earning ratio every year but due to Covid 19 pandemic their profit percentage decline by
17%. Whereas 5% online learning sales grew. Virtual schools help them to grow by 61%. virtual
learning increases their customers from 66,000 to 5,80,000.
Strength and weakness- The main strength of Pearson is that it is world's number one
publishing company. Their books were written by best authors around the world. Pearson has to
face some weaknesses too and they are they highly focused on English Language books and
ignores other languages. Majority of sales took place in North America.
Challenges faced- Pearson is facing a main issue of financial leverage because their
profits fell down and their debts rose up.
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