Foundations of Business Communication

Foundations of Business
Communication

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Summary of the assignment ........................................................................................................1
Exploration of the business problem ...........................................................................................1
Impact of potential strategic solutions supported by published need is especially acute as a
majority of coll academic research .............................................................................................2
Strategic solutions supported by published academic research ..................................................4
CONCLUSION................................................................................................................................4
REFERENCE ..................................................................................................................................5
PART 2 (REFELECTION)..............................................................................................................7
INTRODUCTION...........................................................................................................................7
MAIN BODY...................................................................................................................................7
Action Plan by using SMART framework...................................................................................9
CONCLUSION................................................................................................................................9
REFERENCE ................................................................................................................................10

PART 1
INTRODUCTION
Business communication is defined as main activity in which information are exchanging
for the purpose of attaining the goals and increasing profits. In the business environment number
of organisations are running where it is important for management to analysis the needs of
employees and customers so that a business can be grow effectively (Dwyer and Hopwood,
2019). For running an industry accurately main focus is management theories and activities that
supports to manage the all functions which gives higher performance in changing environment.
The different types of management theories allows leaders to motivate the employees and getting
the work done in certain period of time. This report is based on business problem that is Mc
Graw-Hill Education that is American learning math company. This organization provides
educational content, software, services through post graduate education. This part of report
covers macro and micro economics by involving decision making and strategic management
approach that drive higher performance.
Summary of the assignment
MC Graw- Hill is a American learning maths organization that is big educational
publisher, providing customized educational content, software, and services through post
graduate education. The chosen organisation provides trade publications and reference for
medical, business and engineering professions. The business is operating in 28 countries and has
more than 5000 employees. This organization provides educational services and products by
conducting the classes which improves the knowledge of students and develop their
understandings. In other words, MC Graw- Hill is a learning science industry which is going to
be partner with higher education institutions to spur changes, innovation and tackling the
problems which are facing by such organisation in challenging environment. The aim of
institution is to develop the understanding of people who are reading and raising the retention
rates which can help to operate a business regular. This is managing and handling by many
people who perform their activities and functions effectively (Bannier, Pauls and Walter, 2019).
Exploration of the business problem
In changing environment many businesses are facing different types of problems that
needs to be solve and properly managed so that it can be grow and attain the continuous profits.

This is important for all companies to understand the needs of people who are residing and make
efforts to bring changes which can help to operate and manage a business regularly. McGraw-
Hill is a educational sector which is facing the different types of business problem such as
improving student preparation for college, raising retention rates, and COVID impacts. The
institution wants to improve the student's life by providing them good education, and improving
the students preparation which is creating problem as it is not adopting new technology and
innovation in their teaching way that create the students interest. On the other side, due to
Pandemic all businesses and education hub has been closed which affected the mindset of people
and their life negatively (Business problem in relation to Mc-Graw Hill, 2020).
Impact of potential strategic solutions supported by published need is especially acute as a
majority of coll academic research
As McGraw-Hill is facing the many business problem in running their institution which
needs to be solve by formulating strategic planning and activities. If organisation is able to make
effective plans and implement them within their business then it will be an opportunity to grow
their activities and develop the effectiveness. Strategic solution can be defined as activities and
functions that are important to take as it supports to all functions and improve the performance.
In business environment macro and micro are essential fahe need is especially acute as a
majority of collctors that has impacts on strategic solution are as defined:
To understand in a good way PESTLE analysis has been used:
PESTLE analysis: To analyse the external environment and business situation a tool has
been established which is important to consider in running all activities. This tool states how
factors have affected their performance in challenging environment and how they manages the
all activities for solving the business problems. A PESTLE analysis in relation to McGraw – Hill
Education are as defined:
Political factor: The relation of political factor directly with government and its
formulated regulations that needs to consider while running a business. This factor consider tax
rates, trade restrictions, foreign trade, government change and new laws that are important to
consider. Mc Graw-Hill is a learning science organisation that delivers personalized learning
experience which helps parents, students and professionals to drive results. The Government has
forced to stop all education authorities and businesses due to COVID attack in whole country
which has created the problem in running the educational classes which reduced the productivity.