Foundations of Business Communication

This document discusses the foundations of business communication, including its importance, strategies, and challenges. It explores the case study of McGraw Hill Education and analyzes the business problem faced by the company during the COVID-19 pandemic. The document also provides potential strategic solutions to improve communication in the digital age. It includes a reflective report on key skills development and the impact of different learning styles.

Foundations of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1 Business Analysis..............................................................................................................3
Summary of the assignment case study......................................................................................3
Exploration of the business problem ..........................................................................................4
Impact of potential strategic solutions........................................................................................6
CONCLUSION................................................................................................................................7
PART 2 Reflective Report on Key Skills Development.................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business communication is a process by which communicating the business transaction
for ensuring business benefit or mutual understanding. Business communication involves a give
take relationship between sender or receiver. It is establish mutual understanding. It is
exchanging of information in organisation in order to promote the objectives and activities. Or
increase the profit in company. It includes topics such as marketing, customer relation, consumer
behaviour, public relation, corporate communication, advertising, employee engagement, event
management. The business communication is related to the field of professional communication
or technical communication. It is essential for success or growth. It focuses on achieving goals
and target. Organisation In this file covered is McGraw Hill Education. In this files things to be
covered is summary of case study, exploration of business problem, impact of potential
strategies, conclusion, reference, reflective report on key skills development (Ardian, P. et. al.
2019).
PART 1 Business Analysis
Summary of the assignment case study
McGraw Hill is one of the “big three” educational publishers. It is an American learning
math company. McGraw Hill is provides educational content, software, or services for students
or learner. It is currently operates in 28 countries. It have more than 5000 employees in
worldwide. McGraw Hill Educations mission is to accelerate learning. It is established in 1899.
Headquarter of McGraw Hill is in New York. McGraw Hill Education company faces the
problem in this COVID19 Pandemic. They are not reach to all the customers or student. The
company members are not able to communicate to all customer, student or learner. There is
many issues facing by company in this pandemic like communication error. And students are
also facing the problems like adaptability, technical issues, computer knowledge, time
management, self motivation, communication, learning style. That time many students are facing
problems in online learning. All students are not well equipped with high internet connection due
to this the students are facing problems in virtual learning or other platforms that required high
internet connection. The students are not much aware about the computer applications. The
speed of internet connection can play a important role in how quick the student attend the class,

seminar or webinar. Due to slow internet connection the student find difficulty in attending class
or downloading lectures (Bovée, C.L. et. al. 2016).
Exploration of the business problem
SWOT
This a tool which is useful to identifying the brand or its strength, weakness, opportunity
or threats. In this company takes essential factors that leads to improve the business performance,
with their competitors or other companies. This analysis is done in the context of McGraw Hill
Education (Connolly, M. et. al. 2019).
 Strengths: performance capacity of firm tends to form an outstanding foundation for
education. By the school subjects considering a 10+2 model designed for the full
development of student or learner. At this stage the cognitive growth tends to be
successful. The organisation is focused on appropriate infrastructure or school
development. In order of making effective access.
 Weakness: In this address the failure. In weaknesses mention the failure in the order of
addressing the role of private sector for education sector. The current COVID19
Pandemic tends to place impact on education system. And develop suitable solutions for
problems. The covid19 pandemic also affected the McGraw Hill Education. And it tends
to show their concern in the regard of pandemic.
 Opportunities: there is opportunity of digital locker by which the students are capable in
the order of resuming the education after an effective break. The policies made by
educational government is released significant moment for organisation.
 Threats: in this the three language method is not appreciated in various states. It affects
the free breakfast scheme or mid day mill scheme.
Porter's Five Forces
Porters five forces are used by management or organisation for analysis or evaluation of
competitive market or business environment. McGraw Hill education is American company. It
provides learning content, educational content, software or services for student or learner. The
porters analysis is done in the context of McGraw Hill Education organisation.
 Threat of new entrant: this factor have moderate influence the business of McGraw Hill
Education. The McGraw Hill is a market leader in education provider organisation. But at
present time the entry barriers in market are decreasing.

 Threat of substitute goods: Threat of substitute goods has high influence on McGraw Hill
these type of industries is diversifying with new technology practitioners or partners.
There threat is enhancing because of open education resources or online innovation are
developing and reducing the use of physical books.
 Bargaining power of supplier: there the bargaining power of supplier is low in the
relation of McGraw Hill company. McGraw Hill is highly competitive company. And set
a top rank in this industry. It has a strategy to stay or operate independent. It is enables
the firm efficient productivity, high power and competition with others.
 Bargaining power of customer: The consumers power of bargaining is increased. There is
main reason of increasing power of consumer that is increasing the substitute in market.
There is new substitute available in market. The need or requirement of customer is
effectively fulfilled by other brands or substitute. That's why the customers moving
rapidly to other brand.
 Existing Rivals: Due to the introduction of substitutes in market the competition of
company is increased in this industry. In the market existing rival force is huge. Due to
this changing in rivals practices for sustain growth of industry (Dressler, R and et. al.
2018).
PESTLE Analysis
This is a process by which analyse or evaluate the external factor that affects an
organisation externally. There is various factors include like political, economic, social,
technological, legal, environmental etc.
 Political: in this factor includes the trade restriction or taxes. In the relation of McGraw
Hill in UK the higher education is worth bearing. UK government is able to subsidise the
cost of education for students.
 Economical: in economical factor the growth rate or interest rate is included. There are
fast growing number of bachelors. They are unable to pay off the loans.
 Social: in this issues of students that is related with the debt of prominent topic regarding
the topic of socio culture view point. Students are able to accept number of loans that can
have a negative impact on their performance or productivity.
 Technological: at present time the online education is greatly effected by technological
innovation. Technological innovation plays a important role in online education. Online

education related material is available on internet and which is also free of cost. That can
have the negative impact on the sale of the education content of McGraw Hill.
 Legal: in legal factor there is include the legal rules or regulation. Any company or
organisation is bound to be follow these rule for operating their business. McGraw Hill is
does not effectively consider their CSR policies. It puts negative impact on their brand
value.
 Environmental: in this company consider the environmental conditions. That is
identified initiative terms which is significant to company. And company need to
undertake the terms or making environment more clean. That is improve the image of
company (Gallagher, L and et. al. 2017).
Impact of potential strategic solutions
McGraw-Hill Education company has work hard to manage, support and promote their
customer's of company. It is provides the online courses or educational content for students or
learner. Due to this pandemic situation they are not able to communicate or collect respond of
instructor and learner. The McGraw Hill worked hard to shift their online classes for minimise
the impact of covid19. The organisation takes different actions that are below:
 it is provide online tools with support of digital learning for students or learner which is
enhanced the experience of learning. It helps to enhance the business in this pandemic.
 The McGraw Hill education take support in education community. And for this McGraw
Hill increase the e book availability on digital platform. Such as amazon or kindle.
CONCLUSION
By considering the above discussion that identified the effective business communication
is important in an organisation. There is sharing the information between manager or employee.
The effective business communication is promoting for goals or objectives that leads to
profitability in order to success. Business communication includes the various topics like
customer relation, marketing, consumer relation, public relation. Effective analysis is done in the
relation of McGraw Hill (Gamarra, A.R. et. al. 2019).

PART 2 Reflective Report on Key Skills Development
The skills of employee is useful for an organisation. The skills of employee is reflect
behaviour, personality, skills, abilities and attributes. This is promoted to individual for long
term benefit. The skilled employee is attained the goals or target with perfection. I have worked
on me for develop my strength or skills. That is make able to gain higher performance or heights
in order to success or development. It is also improve the personal or professional skills that
helps to improve my performance (Kernbach and. et. al., 2015).
Kolb's learning style:
Kolb's learning style is established in 1984. founder of kolb's learning style is David
Kolb. Kolb learning theory divide in four parts. That are processed on regular basis . Under this
learning style the productive amount is changes addressed cognitive changes through which
internal advancement is with essential manner. In this enhance the personal skills which is helps
to me in making profitable changes in my personality. The learning style is briefly explained
below
Diverging – Diverging is consider as a stage in which I have performed to analyse my feeling
and measure the standards to see different aspects. It is generally based on the two important
factors that is concrete observation and reflective observation which is consider in support of the
contingency. For this purpose I have perform my work to manage my focus on different aspects
through which it anticipate positive changes in working conditions. I have also maintain my
focus my course of actions that is fluctuate as per the situations because it promote learning
under the capability of mine to improve working standards of mine. I also believe to understand
the various aspects of skills I am capable to increase benefits and learn more form my past
mistakes. Henceforth , I am capable to justify the face expression and body language which
helped me to solve various complex conditions. By improving research skills I have easily
interpret different information and knowledge about the specific topic. It evolve my capability to
do perfect measure about critical thinking and it is all complete with the help of data collection.
Assimilating- in this learning stage, I have chosen my learning on the basis of practical and
logical frameworks. I have also measure different thoughts and ideas ans after that make sure
that experienced level of success is accomplished by making brief level of support. I also work
for the purpose of improvised the learning capabilities with clear analytical interpretation as well

as details of various aspects perform in a specific manner. For this purpose I am also able to take
effective judgements by thinking and imaginative capabilities. It is very prominent that every
issue is resolved with the use of convenient design. Hence, it helped to evolve brainstorming
capabilities by which I am capable to enhance my thoughts and ideas and understand convenient
level of modification. I also learned about the working in group so that I improve team working
and problem solving abilities. I have also performed for the market effectiveness so that
convenience level of acceptance is considered and I am capable to solved different problems on
the basis of time.
Converging- in this learning stage, I have performed practically so that it manage the task in a
effective manner. I worked to developed conceptualisation and experimentation skills for gain
knowledge to resolve practical skills. I made some positive changes in my personality so that it
become easy for me to understand computer skills. I have also worked to learn some languages
like C, C++, HTML and Java these languages usage for the ICTs, . I am also able to maintain my
work efficiency so that I easy get connect with many people. I also worked for database , power
point, spreadsheets.
Accommodating- In this learning stage, I am looking toward more practical skills and looking
forward to understand more learning. I also evaluated the feeling that influence this process and
evolved logical implementation. Therefore, I worked under experimental and logical integration
that allow me to maintain this process and deal with they upcoming challenges which give
impact to achieving the objectives.
In the process to develop employability of mine I have performed advance study and learning
skills. In this learning stage, development is analysing and I have make positive step in my
career. I analyse and understand the communication , research, problem solving and time
management abilities (Veltsos, J. R., 2017).

CONCLUSION
By considering above mentioned report, in this concluded that diversion is useful. It helps
to individual in improve their presentation skill or performance. It is summarised it is needed to
improve individually their skills that can be done through performing tasks or activities and
through focusing on weak point. An individual effectively develop their skills or abilities that
helps in their performance (Pikhart, M. 2016).

REFERENCES
Books and Journals
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leadership and the importance of educational responsibility. Educational Management
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Dressler, R and et. al., 2018. The cross-cultural reflective model for post-sojourn debriefing.
Reflective Practice, 19(4), pp.490-504.
Gallagher, L and et. al., 2017. An evaluation of the appropriateness and effectiveness of
structured reflection for midwifery students in Ireland. Nurse Education in Practice, 22,
pp.7-14.
Gamarra, A.R. et. al. 2019. Assessing sustainability performance in the educational sector. A
high school case study. Science of The Total Environment. 692. pp.465-478.
Kernbach and. et. al., 2015. The use of visualization in the communication of business strategies:
An experimental evaluation. International Journal of Business Communication.52(2).
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Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
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practical consequences. In SHS Web of Conferences (Vol. 26, p. 01006). EDP Sciences.
Skripak, S.J., 2016. Fundamentals of business. Virginia Tech.
Veltsos, J. R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly.80(2). pp.194-216.