Foundations of Business Communication: Study of Oxford University Press

This report covers the study of Oxford University Press, the largest university press in the world, in the context of business communication. It discusses industry data, key business aspects, competitive analysis, and management issues faced by the organization.

BBS003-1
Foundations of
Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Industry data.................................................................................................................................3
Key business, suppliers, customers, strength and weakness and challenges faced by
organization..................................................................................................................................3
Analysis of Oxford University Press..........................................................................................3
Competitive analysis....................................................................................................................4
Identification of key issues, related to the management the managers of the business. .............5
Finding and conclusion................................................................................................................6
PART 2............................................................................................................................................6
Reselection...................................................................................................................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business communication is the process of sharing information between the employees
within the outside of the organization. A effective communication is how the companies
employees and their management intersect with each other to their organization objective and
goals.
This report will cover study of Oxford University Press which is the largest university
press in all over the globe the second largest after the Cambridge. It is one of the important part
of Oxford University and governed by the 15 academic universities.
PART 1
Industry data
Oxford University Press is operating their business in the Newspaper industry.
According to the statistic research department Newspaper industry in the UK has a different
couple of decades. A people have been spending less and less on the newspaper and printing as
other forms of online media have taken over (Crosman, Bostrom and Hayes., 2019). The industry
has found it hard to adapt to this modern online world; where both global and regional breaking news
is available 24 hours a day at the touch of a finger. News brands have moved online in an attempt to
combat the continuous fall in printed newspaper sales, but revenue are duffers none.
Key business, suppliers, customers, strength and weakness and challenges faced by organization.
Oxford University Press operating their business on the international level and press
team of the Oxford University Press parent their new, articles and books after the collecting the
accurate information or the researchers that are con ducted by the university professionals. Most
of the times Oxford University Press operate their business online but in the looks and new
paper they need suppliers and it is second largest printing media, so they can easily begin with
the suppliers' ion the other side they also face criticism from the people and government for the
use of paper and negative impact on the environment (Dwyer and Hopwood., 2019). Strength of
the Oxford University Press is that they are top most university in all over the world so their
particles get much value as compare the other and weakness is the that it takes times for them to
resach and sometimes years to researcher, and then they can write a articles and provide related
information after the studies.
Analysis of Oxford University Press
SWOT Analysis

Strength
 Oxford University Press published around 6000 titles and sell their 110 million of the unit
every year that show how popular they are all around the world.
 Oxford University Press offers the range products and services includes English language
teaching matrix, Dictionary, Journal, Schoolbook etc. so people are choice to go with.
Weakness
 Oxford University Press weakness is that thy are mostly depended on their dictionary
segment and from there only they are generating their most of the revenue.
 Content offered by the Oxford University Press is premium that is not affordable by each
and every one, if anyone want to access the articles of the Oxford University Press then
they have to pay huge amount.
Opportunities
 Oxford University Press can create opportunities thorough increase in the journals and
the acquisitions.
 Digital development continues to be in a increasingly part of the school publishing
around the world which is creating huge opportunities for the Oxford University Press to
expand their business and reach to more people all over the world.
Threats
 Digital media is rapidly growing day by day which is creating threat for the Oxford
University Press because mostly their work is related to the printing and publishing the
the books and journals etc.
Competitive analysis
Porter's Five Force
Threat of new entrant's
Industry where Oxford University Press industry is operating their business has hard
entry for the new entrance (Genç., 2017). It is necessary for the organisations to have the
government authorization, and they should have proper research evidence and team who can
collet the information so it need times and people both that means force is moderate.
Power of the suppliers
Power of suppliers depend on the popularity of the media and articles publisher company.
Oxford University Press is second largest publisher in the world, so they face very low pressure

from the suppliers. Other companies may face the issues in this area and get raw marinate in
higher princess.
Threat of substitute
Threat of the substitute product create huge pressure on the Oxford University Press
because each and every press media talk about the same articles most of it is necessary for the
Oxford University Press to have better information and it should be better than the other article
publisher. More relevant information can help them to compete other's within industry.
Power of the customers
Power of the customers is lower because they every Publisher write in their own ways
and each and every content's carry their own value. It also depends on the popularity of the press
media. Oxford University Press is one of the most recognised media, so they can charge
according to them.
Competitive pressure
Competition on the Industry where Oxford University Press is higher But the popularity
of the Oxford University Press helps them to overcome from this force, and they are only facing
the competitive pressure from the Cambridge university press (Miller, H., 2020).
Identification of key issues, related to the management the managers of the business.
There are some key management issues that are faced by the managers of the Oxford
University Press is availability of the researcher in their organization. Lack of researchers and
publishers within their organization make them less effective, and they cannot provide the
content on the time. It is necessary for the mangers of the company to look for the university
export recrudescent who can helps them in the research and collecting the evidence for the new,
booked ad journals.
It is necessary for the Oxford University Press manner to look for the solution of the
issue and it can be solved if they recruit ad give change to the people within their university
(Rasche, Morsing and Moon, J. eds., 2017). Their are many people in the Oxford University
who have huge knowledge and have ability to work for the Oxford University Press and helps
organization to overcome the issues their managers are facing.
Another issues that is faced by the Oxford University Press is facing the conflict issues.
Communication within researcher is t that good , they do not get to woebegone about teach other
that create issues of the conflicts. To overcome the issues faced by the Oxford University Press

it is necessary or the manager to create team Werther each and every staff of the Oxford
University Press can communicate with each other and relate relationship with each other and
helps each other tithe work.
Finding and conclusion
As per the above report there are various things that have been identified like issues
related to the management that is faced by the Oxford University Press, it is ruefulness or the
Oxford University Press managers to overcome the issues so they can helps the Oxford
University Press to overcome the issues, and they can I rise and expand their business moper and
publish their articles more in the all over the world.
PART 2
Reselection
During the learning I have attended the session where I have developed new major skills
that can be useful for in my personal development. Two skills that have learned within all 5
weeks was communication and working with others.
Communication skills
In a weak 1 I have not scored good and get the sector around 3 in experience if learning
and 3 feels about the studies in general I have learned about the business communication and its
important (Song, Srinivasan, Sookoor and Jeschke., 2017), listening that helps me to develop a
good communication that will helps me developed communication skills. Refection rating is also
an part of the communication where I have to write and for writing something we should have
communication skills. I strongly think that my communication At this moment is wonderful, as I
am able to communicate with anyone, but there is always chance to became better, I will take
this chance , and I will become perfect.
In a Week to 2 scores good, because here I have learned about the team by using the
Belibin where properly team role are considers and how it can be effective. Communication in
the team is I important and without having a effective communication within the team it can
affect the whole team and together they cannot perform good. Video and audio is the part of the
communication and that I learned in the next week. Here I learned about the challenges of the
communication like Email, Video conferencing and many more that helps me to develop my
communication at the student level.

In the week 3 I have learned about the refection writing, there are proper ways to write
the refection and it is also part of the effective communication helps me to develop a good score
here also I have gain 4 in experience and 3 score in general studies (Tuncdogan., and et.al.,
2019). In this session I was more interest, determined and ambitious about learning and learn in g
about the communication. Here we learn about the report writing where shows each and every
team members have to communicate with each other, so they can write a proper report on the
given topic. Communication makes the report more effective where each and every team
members give their opinion and helps to complete the report.
In the week 4 I have coved the report writing which we learn how to write a report in a
team and for that we need to communicate ate with each other and each and every member have
to communicate for the writing a report. It makes me learn more about the communication that
how team coordinate with each and every person and flow of communication build thorough the
communication and achieve their gaols to write a proper communication. Porter's five forces also
was conducted during the lesson that was about the industry and what kind of force affect the
whole company. It was the part of report and I have asked the lesson providers a guider.
Communication and asking question is the good practice of the communication.
In the last session which was week 5 here I was comfortable, well enough to learn about
the communication. Here we research about the topic and team working practices take place
where communication also main point and group activities that also enable and provide enough
information related to the type of the research. Here finally I found that my communication in
the movement was wonderful, and I was able to communicate with anyone. I was more interest,
determined and ambitious about learning and learn in g about the communication. Here we learn
about the report writing where shows each and every team members have to communicate with
each other, so they can write a proper report on the given topic. Communication makes the report
more effective where each and every team members give their opinion and helps to complete the
report.
Working with others
It is necessary for us to learn to work with the other, it helps to create knowledge and
understanding about the work and experience, and we can also develop the team working skills.
In a lesson's week I my score was average in learning I got 3 and general studies I got
three that represent that I got average marks. Here I have not leaned that much about the team

working but in a foundation of the business communication I have gain some knowledge labour
business groups and how it work.
In a week 2 I scored good in the experience and general studies was normal (Zhang., and
et.al., 2020). I learned that how team, ware form and their importance in the business and how
team are formed. Here we are learned about the Belbin's team roles that it important to have good
team. Every person in the team the particular team role according to their experience and their
learning.
Belbin's team roles
 Resource instigator- who use their inquisitive nature to f=bring new idea
 Team workers- Helps the team to gel, using their versatility to identify the work required
and complete it on behalf of the team.
 Co- Ordinator- Who co- ordinate the whole team with confidence
 Plant- Highly creative in work and good in problem solving \
 Monitor Evaluator- This is the team members
 Specialist- who are special in the single recitative wherever other cannot perform activity.
 Shaper- Shaper's role is to ensure the team is moving forward.
 Implementer- Implementer is responsible to develop strategy and implement properly.
 Completer- Completer is the finisher of the work and they are most effective in the end
task.
This all 9 role helps me to understand what are the role of the team members and how team are
formed to achieve the task in group and how they coordinate each other.
In a week 3 I was really good at it , as I enjoy hearing other’s people opinion and work
together to become strong, in a week 3 we all together learn and do the task on identified the
macro environmental factors, and Swot analyses and here every team members give their opinion
related to this and it can help me to make determined
In a Week 4 I was more interested in the learning, and we just learn about the porter's five
buy in the Week give I was more confident because we learn about the research an how
researches are conducted within the groups and how each and every member in the report
making can use their knowledge for the better performance and better v result. I also learned
about team work how it is affective in the report writing, and we can use the knowledgable for
the better and quality work. In the end we were given with the group activity which is also an

part of the Team work, we were given with the task related to the group, in a team we were
supposed to write a report and me and all of my team members together form a reassert where
each and every member researcher about the topic and collect the information that helps I find
out the outcomes of the report which was an good experience for me.
CONCLUSION
As per the report has been coved case study of Oxford University Press were report has
been identify the industry where Oxford University Press operate their business, It has been
conducted SWOT analysis to identify the Strength, weakness, opportunities and threat. It also
has been conduced the porter;s five force to identify the competition within the industry. In the
end of this report has been write the refection on the journals and weekly performance.

REFERENCES
Books and journal
Crosman, K. M., Bostrom, A. and Hayes, A. L., 2019. Efficacy foundations for risk
communication: How people think about reducing the risks of climate change. Risk
Analysis.39(10). pp.2329-2347.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Genç, R., 2017. The importance of communication in sustainability & sustainable
strategies. Procedia Manufacturing.8. pp.511-516.
Miller, H., 2020. Laying Foundations for a Nanophotonics Research Centre and an Emergency
Communications Network (Doctoral dissertation).
Rasche, A., Morsing, M. and Moon, J. eds., 2017. Corporate social responsibility: Strategy,
communication, governance. Cambridge University Press.
Song, H., Srinivasan, R., Sookoor, T. and Jeschke, S., 2017. Smart cities: foundations, principles,
and applications. John Wiley & Sons.
Tuncdogan, A., and et.al., 2019. Guest editorial: Psychological micro-foundations of business-to-
business decision making.
Zhang, X., and et.al., 2020. The micro-foundations of strategic ambidexterity: Chinese cross-
border M&As, Mid-View thinking and integration management. International Business
Review.29(6). p.101710.