Approaches of Management and Strategy for Sustainable Business

Foundations of
Business
Communication

Contents
INTRODUCTION...............................................................................................................................3
Explain approaches of management and strategy of business with evidence that business operate in
sustainable way..................................................................................................................................3
Evidence and analyse different approaches to CSR of Micro, SME and corporate business.............6
Reflection.............................................................................................................................................8
CONCLUSION..................................................................................................................................10
REFERENCES..................................................................................................................................12

INTRODUCTION
Business communication is a process where people share some information and it can
be shared within a company and outside organisation. In other words, it can be said that in
business sector when manager communicate all important information to employees which
help them to engage them in order to achieve business objectives. The report include,
sustainable approach for strategy and management of business. In the given report Tesco is
taken as base organisation. The headquarter of Tesco is located in United Kingdom. The
sustainability is important which means to sustain in business environment for long time
period. There are some different approaches to corporate social responsibility of SME, micro
and corporate business. There is reflection on different skill development which include
communication, numeracy, ICT, problem solving and working but the main two skills are
communication and problem solving skills. With the help of skills organisation can
effectively achieve their objectives so that they can run their business smoothly. In this way
they can effectively improve their presence in market and can maintain their position for long
time period. With the help of corporate social responsibility organisation can easily protect
the environment which will directly help them to implement them successfully in order to
enhance their productivity and brand image. There are different business such as small,
micro, medium and corporate business and with the helps of this there are different corporate
strategy which is adopted by them. In other words, the second part include reflection which
include two skills which are communication and problem solving skills. This skills are
adopted because it help in sustainability, business ethics and so on.
PART 1
Explain approaches of management and strategy of business with evidence that business
operate in sustainable way
The sustainability is an approach where business use them to build strategies and
organisation operate in environment which include social, economic and ecological. With the
help of this they can effectively develop some strategies which help them to sustain in
business environment for long time period (Dwyer, and Hopwood, 2019). For sustain in
market they have to develop initiatives, programmes and other which help them to achieve
their objectives on time. In other words, it can be said that it is an approach where Tesco take

various initiative to run their business smoothly. Sustainability is develop on the assumption
it help organisation to build their image in society.
Corporate social responsibility is a broad concept that can take various forms based on the
industry and sector. Via CSR services, philanthropy, and volunteer activities, companies will
support society while boosting their brands.
To be socially responsible, a corporation must first be responsible to itself and to its owners.
Firms adopting CSR systems have also expanded their businesses to the extent that they can
return them to society. CSR is also mostly a big company approach. The most visible and
effective a company is, the more responsibility it has for its peers, the competition and
industry to set norms of ethical behaviour.
It is as essential to the society as CSR is to an enterprise. CSR practises will help build a
closer relationship between workers and companies. CSR affects firms, non-profit
organisations as well as workers. Instead it is something extra which corporations do to better
their local and global communities. Corporate social responsibility is not compulsory
practises in the US. Employees want to work with a business with a decent name and a
consistently optimistic presence in the media. Around 60% of workers who are proud of the
social obligations of their employer are employed.
CSR is a sensible and realistic way for civilization to be returned. When companies become
aware of their environmental and social effect on the planet they will support society by
providing solutions to daily problems and encouraging them to discover them. Companies
have a positive social impact for participating in CSR. Consumers are increasingly reporting
that they will partner with businesses or buy products from socially conscious companies.
Moreover, by being presented on donor identification walls or recognised in marketing
materials, you will increase brand consciousness.
Corporate social responsibility is increased because every organisation is taking
various measure to protect the environment as this also help them to increase their market
share and brand image (Song, and et. al., 2017). In context to selected organisation, there are
three approaches to business strategy and management such as social, economic and
ecological. With the reference to relevance organisation, the measure taken by them for
environment is that they have develop strategies so that they can reduce the carbon emissions.
As they have successfully decline 30 percent impact on carbon emissions which is done by
them on their supply chain management in the year 2020. The main aim of selected