BBS0031 Foundations of Business Communication: Key Elements, SWOT Analysis, and Reflection Report on Key Skills Development

BBS0031 FOUNDATIONS
OF BUSINESS
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key elements of the company:.....................................................................................................3
SWOT analysis of the M and A air conditioning company:........................................................5
Competitive analysis for organisation.........................................................................................5
Key issues faced by company......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

PART 1
INTRODUCTION
Business analysis refer as the professional discipline which is required for finding the
business needs in order to resolve the business problem by identifying suitable solution (Becker
and Schmid, 2020). Solution generally involves the software system elements, it also includes
the improvement process, work culture changes and strategic development. M and A air
conditioning Ltd company located in Milton Keynes United Kingdom. Firm offers the designing,
installation and after care services for the air conditioning. Following report will cover the Key
business, customers and other important attributes of firm, they further illustrate the SWOT and
porter five frameworks.
MAIN BODY
Topic industry data
M and A air conditioning family run business, company have developed their good brand
reputation among the market sector, they provide the rapid, professional and friendly services to
their customers. Their services are linked with the close relationship with the suppliers, so that
they will be familiar to the knowledge reading the product performance. It is found that Around
0.7 euro billion sector are using air conditioning services. Thus company’s aim is to increase
their revenues by 50% at the end of this year.
Key elements of the company:
Key businesses:
Main business of the organisation is to provides the energy efficient air conditioning
services to the customers (Castillo-Vergara, Alvarez-Marin and Placencio-Hidalgo, 2018). Firm
M and A offers the commercial operation, industry in England, UK. They have good knowledge
and technical experience, thus which makes them able to provide or install the large and complex
complete functioning cooling air and heating system. Whatever the alignment of premises,
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company offer the right staff to install system and to ensure the comfortable and satisfaction
level of the customers.
Customers:
Target customer for the air conditioning services are home owners, commercial place
owners. Thus these are customers which the company targets to provide the better services in
order to develop good relationship for better revenues.
Suppliers:
Suppliers provides the plastic, copper, stainless steel and other materials are the key
suppliers of the company. Thus M and A company supplies the better air conditioning services
throughout the UK, their staffs are motivated towards work to install such system at home
premises of customers irrespective of size and other complexities at premises.
Competitors:
As UK air conditioning market is estimated to increase rapidly, as country is
experiencing substantially increasing demand for the air conditioner, as increment in the middle
income houses and also enhancement in construction activities are increasing demand for the air
conditioner (Jenčo and Lysá, 2018). Thus it is found that for the M and A company the current
market is stable but they might have to face the intense competition with their rivalries. Possible
rivalries are HVAC, Daiken air conditioning companies.
Performance:
It is found that company provide the better service throughout the UK, they have skill full
employees who provide better and efficient professional services to their customer. Thus
company has quite good performance but still required to adapt changes regarding changes in
industry as well as in economy.
Strength:
Company’s strength is their employee and better strategic implementation which allows
them to provide the remarkable services to their customers.
Weakness:
Poor work place structure is identifying as main weakness for the company because of
this they are also facing problem in their operational work.
Challenges faced by company: