BCG Australia: Business Strategies, Competitive Advantage, and Sectorial Analysis in Construction Industry

INNOVATIVE
ENTERPRISE
ANALYSIS
THE BCG CONSTRUCTION COMPANY,
AUSTRALIA

BUSINESS STRATEGIES AND COMPETITIVE ADVANTAGE
• CREATION OF CORPORATE VALUE THROUGH PERSISTING
ANALYSING OF BUSINESS UNCERTAINTIES
• EVALUATION OF THE ASX:200 COMPANY PERFORMANCE
• IN THE FINANCIAL YEAR OF 2018-19, THE COMPANY IS GIVING
EMPHASIS ON SPREADING OF DIVERGENCE AND DISPARITY IN THE
SECTORIAL BUSINESS OF BCG COMPANY IN AUSTRALIA
• SUCH SECTORIAL ANALYSIS IS MOSTLY NOT CONDUCTED BY MOST
OF THE PEERING CONSTRUCTION COMPANIES LIKE BROOKFIELD,
LEIGHTON, JOHN HOLLAND AND SO ON.

CONTINUED...
• A PERFORMANCE EVALUATION STRATEGY HAVE BEEN FORMULATED BY THE COMPANY THROUGH AN
ANALYSIS OF THEIR FORMER PROJECTS. A SPECIAL EMPHASIS HAVE BEEN LAID ON THE FACTORS
LIKE PROJECT ROADMAP, WORKER ALLOCATION AND SITE MAPPING ACTIVITIES THAT HAS GIVEN
THE PROJECT THEIR PHENOMENAL SUCCESS.
• THE COMPANY HAS AN INTERNATIONAL MARKET IN NEW ZEALAND, PHILIPPINES AND FEW OTHER
ASIAN COUNTRIES. HOWEVER, UNLIKE OTHER COMPETITORS LIKE LEIGHTON, JOHN HOLLAND AND
SO ON, THEY PUT MUCH MORE EMPHASIS ON THE DOMESTIC PROJECTS. THAT IS WHY, THEY HAVE
BEEN ABLE TO EMERGE AS THE MAJOR NON-GOVERNMENTAL PROJECT PARTNER OF THE AUSTRALIAN
GOVERNMENT.
• IN COMPARISON, THIESS AND LEND LEASE ARE FINANCIALLY MUCH STANDARDISED AND
DEVELOPED. HENCE, THEIR MARKET CAPITAL IS INVESTED IN SPREADING OF BUSINESS DOMAIN
• IN CONTRAST, THE BCG COMPANY, SPREADS THEIR GOODWILL THROUGH DOMAIN MARKETING AND
THAT IS WHY THE COMPANY IS BENT AT DRIVING GOODWILL AMONG THE CLIENTELE.