Uber and the Sharing Economy

This assignment delves into the business model of Uber, focusing on its position within the sharing economy. It requires an examination of Uber's operations, including surge pricing, driver classification, and its impact on traditional taxi services. The assignment also explores the legal and regulatory challenges faced by Uber, as well as its social and economic consequences.

Running head: EXECUTIVE AND MOBILE COMPUTING
EXECUTIVE AND MOBILE COMPUTING
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1EXECUTIVE AND MOBILE COMPUTING
` Table of Contents
Introduction..........................................................................................................................2
Background......................................................................................................................2
Associated Benefits.........................................................................................................3
Architectural Features......................................................................................................3
Interface...........................................................................................................................4
Impact on users................................................................................................................4
Any kind of Business Redevelopment.............................................................................5
Problems..........................................................................................................................5
Future plans.....................................................................................................................5
Conclusion...........................................................................................................................6
References............................................................................................................................7
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2EXECUTIVE AND MOBILE COMPUTING
Introduction
Uber is considered to be the largest provider of cab service in the world. On a snowy
evening in Paris in the year of 2008, two person named Travis Kalanick and Garrett Camp has
some trouble in having a cab (Alley, 2016). So they ultimately come up with an idea that to a
make use of simple idea for tap button so that they can easily get a ride. In the beginning this
organization started as an application in some of metropolitan cities or areas where the logistic
fabric is now changing the various cities round the world. Uber makes use of technology to
provide the people the things which they need. This Uber application provides flexibility for the
various men and women to earn some money new method or ways (Edelman and Geradin,
2015). Uber technologies aims in the improving or improvising the local economies which
upgrades the access to transportation and making the streets much safer.
In the upcoming pages of the report a research has been done on the successful
implementation of Uber application. The following report mainly checks this particular
application and kinds of benefits associated with it (Bond, 2014). An idea has been provided
regarding the architectural feature of Uber application. Later on, some of the important
parameter like problem, future plan has been discussed in details.
Background
Uber is considered to be a convenient, inexpensive and cab service for large number of
users. This organization provides a platform where a private driver can pick up the passenger and
take him to destination by tapping on the button and smartphone device. In this application a
nearby driver often arrives and pick up of passenger with few minutes (Castillo, Knoepfle and
Weyl, 2017). The application provides a platform where one can easily watch a driver when the
car is on en-route to pick up someone. For the driver of Uber, it provides a platform for
exceptional method which allow him to be his own boss and can easily even receive a number of
tips. This organization was launched in San Francisco, California, United States. Uber is
considered as the best and secured cab service (Chen, Mislove, and Wilson, C., 2015). After each
ride passengers are allowed to rate their driver and can also write in details after each type of cab
services.
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3EXECUTIVE AND MOBILE COMPUTING
In a similar way drivers are allowed to rate their passenger after each ride so that they can
easily get an idea regarding the fact whether the passengers are kind of troublesome or
belligerent in nature (Cohen et al., 2016). Recently Uber has been providing idea regarding the
driver and experience of user with experience and kinds of security protocol associated with it.
Associated Benefits
Uber is a well-known ridesharing application which provides fast, reliable rides in small
interval of time irrespective of day or night. With the help of this application there is no need to
park or wait for taxi or bus (Davis, 2015). With Uber application one can easily tap or make a
request for a type of ride and passenger can easily make payment with various methods like
credit card or even in cash (Verret, 2015). Whenever someone is going to an airport or across the
various sector of town, Uber is there is there is for every kind of occasion. In today’s market is
available in more than 500 cities across the globe (Scheiber, 2017). It is very easy to download
an application and make a first trip on a daily basis.
Requesting for an Uber Cab is very easy, one just need to open the application and select
the destination address where the passengers wants to go (Wirtz and Tang, 2016). This
application makes use of location of passenger so that driver can easily know the place where the
passenger has to be picked up. One can easily send the picture of driver and various details of
vehicle and they can easily track their arrival on the map (DeMasi, 2016). There is list of
payment option like credit card, cash in some of the cities, Android app, PayPal and other kinds
of platform. After the ride one can easily rate their driver and helps in providing feedback which
is used by Uber for improving their experience and many times through the help of email.
Architectural Features
Uber application provides a large number of option for reaching from place A to place B
and UberX is considered to be the most affordable technique for an individual platform travel
(Edelman and Geradin, 2015). Uber also provides option of Uber pool which can be used for
sharing of rides with other passengers who are heading in the same direction. UberPool provides
rides to the passengers at much lower fare.
Uber provides much more exclusive option which comes with high-end vehicle with
option like UberBlack. This vehicle is needed only when an individual is travelling with a big
group or someone needs a vehicle with large number of accessibility features (Elliott, 2015).
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4EXECUTIVE AND MOBILE COMPUTING
Uber in comparison to other kinds of cab services claims to provide high quality services. All the
drivers working for Uber have been trained and this is the reason behind the fact that they are
incredibly friendly and easy to work. They have an incredible knowledge or idea about the place
which they are working and because of this fact they can get the passenger to a particular place
quickly (Feeney and Companies Uber, 2015). The cars provided by Uber are clean and
comfortable, even if an individual has taken a private vehicle the driver ensures that they can
easily enjoy the ride.
The pricing system of Uber is easy to understand and considered to be fair in many of
cases or situations. Uber charges the passenger for every mile as long as they are going at least
11 miles per hour. Apart from this one can easily find coupons and deals with Uber in many of
the cases (Glöss, McGregor and Brown, 2016). Uber is easy and stress free application to use
and easy to understand in many of the cases. If a passenger is looking to save money during
getting from a place to place without any kind of hassle one must check the services which are
offered by Uber.
Interface
The value of success of mobile application generally depends on a various aspect like
design of interface and user experience which takes this application on the top of the list (Hall,
Kendrick and Nosko, 2015). Uber has a good user interface and it claim to provide best of
experience to its passengers and this can have stated as one of the major reason behind the reason
for which application is standing on the top of the list. The design of user interface of this
android application is considered to best for large number of users.
Uber application is developed in a way which can easily provide security for the
protection of some data. Uber application is developed to meet the needs of the various kinds of
users so that they can easily provide medium for communication so that they can easily achieve
their goals and objectives (Henten and Windekilde, 2015). Uber is designed keeping in mind that
it provides best interface for its user. Some of the latest technologies like CSS and JavaScript has
been used in designing of this application.
Impact on users
Uber application is designed so that user does not have any issue or confusion regarding
the information which is provided (Isaac, 2014). Uber application is developed to provide
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5EXECUTIVE AND MOBILE COMPUTING
information regarding the errors which may take place during the runtime of the application. The
visual interface or design of Uber application is good and this is the reason behind the fact that it
provides the fastest loading time and experience for large number of users (Jenk, 2015). The
basic kind of rule which is associated with this application is that to reduce the effort and time of
user by providing automatic detection or judging of various location.
This application assures the fact that user is not exposed to large bits of information on
the various kinds of screen provided to it. The application is not a bulky one and is very easy to
use. This makes the assurance of fact 3-4 bits of information is used on a daily basis (Moon,
2015). Navigation is considered to be an another category of cab service which is placed on the
screen for various kinds of usage. Various developers at Uber focus on the fact it takes into
consideration the issues of security and 508 into consideration at the later phase of the
development.
Any kind of Business Redevelopment
Business process development is generally stated as the method which can be used for
improvisation of ways in which a firm works. It is generally attained by using the best ways by
which an organization can work. Business process can be distinguished by various kinds of
factors namely first, second and lastly third (Pick and Dreher, 2015). Various kinds of firms
round the globe which is inclusive of Uber need to upgrade their application so that they can
easily improvise their cost involved in operation and easily serve their customers in a much
better method or way.
Problems
There are certain of issue which is encountered in this application that are:
Feedback and Response Time: The feedback method helps the user to get an idea
whether a task has been completed or not it time. In the application it can be as simple as a kind
of beep or can be complex type of Modal window (Posen, 2015). This factor in the android
application that is Uber must be improvised so that user does not encounter any kind of problem.
Being inconsistent: In many times it is seen that the Uber application can be considered
to be bit complex as it uses different word for the same course of action (Prassl and Risak, 2015).
Uber application should be modified in such a way that it should button which should have a
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6EXECUTIVE AND MOBILE COMPUTING
unique name and performing of task with unique action which can make the experience of user
much enjoyable.
Future plans
Behind every successful ride is the technology which make every one for granted type
like maps, GPS and other features which allow GPS that allow the passengers to match with
closet driver which is available (Rogers, 2015). Existing maps used in Uber provides a good kind
of starting point, on the contrary it focusses on improvisation of traffic patterns and better pickup
and drop location on the application. The image captured by mapping cars with help in
improvisation of elements for Uber experience which generally consist of proper pick-up and
drop off point for various kinds of routes (Ross, 2015). Moreover, Uber is planning to launch
some kind of additional feature so that passengers can get better result and service from this
organization.
Conclusion
From the above discussion it can be easily concluded that the report focuses on Uber
application which is known be largest provider of cab or taxi service in the world. This report
highlights on the particular application or kinds of benefits associated with it. An analysis has
been provided on the architectural feature of this application that is Uber. After that an idea has
been gathered on the interface and its impact of this application on various user. After that an
analysis has been done on any kind of business redevelopment which is generally involved in the
project. An analysis has been done on the different kinds of problems which is involved in this
application that is Uber. Future plans provided by Uber has been discussed i in the above pages.
Various kinds of features provided by Uber like UberX, UberBlack and UberPool has been
discussed in detail. Various kinds of deals and offer provided to its customer has been discussed
in details. Some of the technologies like CSS and JavaScript and its use in development of Uber
application has been discussed in details. Two of important problem associated with Uber
application like feedback and time of response, inconsistency has been discussed in detail in this
report.
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7EXECUTIVE AND MOBILE COMPUTING
References
Alley, J.K., 2016. The Impact of Uber Technologies on the New York City Transportation
Industry.
Bond, A.T., 2014. An app for that: Local governments and the rise of the sharing
economy. Notre Dame L. Rev. Online, 90, p.77.
Castillo, J.C., Knoepfle, D. and Weyl, G., 2017, June. Surge pricing solves the wild goose chase.
In Proceedings of the 2017 ACM Conference on Economics and Computation (pp. 241-242).
ACM.
Chen, L., Mislove, A. and Wilson, C., 2015, October. Peeking beneath the hood of uber.
In Proceedings of the 2015 ACM Conference on Internet Measurement Conference (pp. 495-
508). ACM.
Cohen, P., Hahn, R., Hall, J., Levitt, S. and Metcalfe, R., 2016. Using big data to estimate
consumer surplus: The case of uber (No. w22627). National Bureau of Economic Research.
Davis, J., 2015. Drive at Your Own Risk: Uber Violates Unfair Competition Laws by Misleading
Uberx Drivers about Their Insurance Covergae. BCL Rev., 56, p.1097.
DeMasi, A.A., 2016. Uber: Europe's Backseat Driver for the Sharing Economy. Creighton Int'l
& Comp. LJ, 7, p.73.
Edelman, B.G. and Geradin, D., 2015. Efficiencies and regulatory shortcuts: How should we
regulate companies like Airbnb and Uber. Stan. Tech. L. Rev., 19, p.293.
Elliott, R.E., 2015. Sharing App or Regulation Hackney: Defining Uber Technologies, Inc. J.
Corp. L., 41, p.727.
Feeney, M. and Companies Uber, R., 2015. Is Ridesharing Safe?
Glöss, M., McGregor, M. and Brown, B., 2016, May. Designing for labour: uber and the on-
demand mobile workforce. In Proceedings of the 2016 CHI Conference on Human Factors in
Computing Systems (pp. 1632-1643). ACM.
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Hall, J., Kendrick, C. and Nosko, C., 2015. The effects of Uber’s surge pricing: A case
study. The University of Chicago Booth School of Business.
Henten, A. and Windekilde, I., 2015. Transaction costs and the sharing economy.
Isaac, E., 2014. Disruptive innovation: Risk-shifting and precarity in the age of Uber. Berkeley
Roundtable on the International Economy,[University of California, Berkeley].
Jenk, J., 2015. Theory meets practice in the taxi industry: Coase and Uber.
Moon, Y., 2015. Uber: Changing the way the world moves. Harvard Business School, Case, (9-
316), p.101.
Pick, F. and Dreher, J., 2015. Sustaining hierarchy–Uber isn’t sharing. Kings Review, 5.
Posen, H.A., 2015. Ridesharing in the Sharing Economy: Should Regulators Impose Uber
Regulations on Uber. Iowa L. Rev., 101, p.405.
Prassl, J. and Risak, M., 2015. Uber, Taskrabbit, and Co.: Platforms as Employers-Rethinking
the Legal Analysis of Crowdwork. Comp. Lab. L. & Pol'y J., 37, p.619.
Rogers, B., 2015. The social costs of Uber. U. Chi. L. Rev. Dialogue, 82, p.85.
Ross, H., 2015. Ridesharing's House of Cards: O'Connor v. Uber Technologies, Inc. and the
Viability of Uber's Labor Model in Washington. Wash. L. Rev., 90, p.1431.
Scheiber, N., 2017. How Uber uses psychological tricks to push its drivers' buttons. The New
York Times, 2.
Verret, J.W., 2015. Uber-ized Corporate Law: Toward a 21st Century Corporate Governance for
Crowdfunding and App-Based Investor Communications. J. Corp. L., 41, p.927.
Wirtz, J. and Tang, C., 2016. Uber: Competing as market leader in the us versus being a distant
second in china. In SERVICES MARKETING: People Technology Strategy (pp. 626-632).
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