Business Decision Making (BDM) - PDF
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Added on 2019-12-04
Business Decision Making (BDM) - PDF
Added on 2019-12-04
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BDM
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1Q.1 Stating the plan for the primary and secondary data collection methods along with thesurvey methodology as well as sampling frame used.................................................................1Q.2 Designing of market survey questionnaire...........................................................................2TASK 2............................................................................................................................................3Q.1 Calculating and stating the significance of mean, mode and median along to Syngenta.....3Q.2 Computing and analyzing the importance of range as well as standard deviation to thebusiness enterprise......................................................................................................................4Q.3 Stating the use of quartile, percentile and correlation coefficient to Syngenta....................5TASK 3............................................................................................................................................6Q.1 Producing graphs by using spread sheets and drawing valid conclusion based upon it......6.....................................................................................................................................................7Q.2 Stating the trend line which can be used for projecting the growth of sales and profit.......8Q.3 Preparing the presentation by using software......................................................................9TASK 4............................................................................................................................................9Q.1 Preparing the Gantt chart and stating the benefits of using such as a project managementtool...............................................................................................................................................9Q.2 Preparing a network diagram for the activities and stating the critical path for newwarehouse project......................................................................................................................11Q.3 Using investment appraisal tools and techniques for the decision making........................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTION Business decision making is the continuous process in which manager of the enterprisetakes logical decisions that helps an organization in fulfilling their objectives. In businessorganization it is the responsibility of the finance manager to take more suitable decisions out ofthe alternatives which are available to them (Tamir and et.al., 2015). Moreover, growth andsuccess of a firm is highly dependent upon the financial and non- decision taken by them. Thisproject report is based upon the case scenario of Syngenta, which is the most leading company ofthe world who employed 28000 employees and thereby serve its product or services to 90countries. Now company is planning to launch Amistar project which is highly suited to theintegrated pest management system. The present report will depict the plan through whichresearcher can gather primary and secondary data for the research purpose. Besides this, it willalso develop an understanding about the several statistical tools and techniques that helps inanalyzing the data gathered from the research.TASK 1Q.1 Stating the plan for primary and secondary data collection methods along with the surveymethodology and sampling frame On the basis of cited case scenario Syngenta is planning to introduce Amistar which is afungicide. Business organization can launch this product in India and thereby expand its businessoperations or functions more successfully. Company needs to select India because it holdssecond position in the world in the category of agricultural business. Thus, people who are inagricultural business prefers to make use of fungicide products to protect their crops fromfungus. In order to identify the growth and success aspect of the new project of Syngentaresearch that gathers data from both primary and secondary sources.Plan for the collection of primary and secondary data: Primary data refers to those which arecollected by the researcher for the first time in accordance with the research issue. Whereas,secondary data is one which is already gathered by another researcher or investigator (Raju,Lonial and Mangold, 2015). To collect primary data about Amistar, researcher conducts surveyvia questionnaires. Survey is the best tool that helps researcher in collecting appropriate dataabout the expansion project of Syngenta. To organize survey in an effective manner researcherrequires to select sample from the population. Thereafter, scholar needs to prepare suitable open1
and close ended questions by taking into consideration the objectives of research. Through this,researcher is able gather enough amount of data about the future growth and success of Amistarproject. Besides this, researcher also undertakes books, journal and research paper to gathersecondary data sources. By accessing to internet, library etc. investigator can collect data whichare highly related to the fungicides issue.Survey methodology and sampling frame: Survey methodology consists of steps whichresearcher needs to undertake to conduct survey in an effectual manner (Anderson and et.al.,2015). In order to assess the success aspect of the Amistar project researcher will prepare andprint the questionnaire. Thereafter, he/she will send questionnaire to his/her existing andpotential customers. Through this, researcher is able to identify the extent to which company willattain success in Indian market by launching Amistar. In addition to this, sample may be served as a part of the population which researcherselects on the basis of several sampling techniques. Researcher make use of purposive samplingtechnique to select suitable sample for the survey. Moreover, it is not possible for the researcherto conduct survey on whole of the population. Due to this, researcher selects 30 customers ofSyngenta on which survey is conducted.Q.2 Designing of market survey questionnaireQuestionnaire Demographic information NameAge1. Do you make use of products and services of Syngenta?Yes ()No ()2. Are you satisfied with the product and services which are provided by Syngenta?Satisfied ()Highly satisfied ()Dissatisfied ()Highly dissatisfied ()3. Which factor attracts you more while you purchasing the product from Syngenta?Price ()2
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