BDM

Business Decision
Making
TASK 3

Introduction
According to the given case study, Managing Director of Clothing Company that import cloths
from different parts of the world so that diverse needs and wants of customers can be satisfied. In
regard to this, data of last 10 years has been extracted regarding sales and advertising costs.

Line Graph

Pie chart

Bar Graph

Advertising Costs and Sales
Data of 2000 – 2013

Scatter Plot on Advertising costs
and sales

Summary
On the basis of above illustration of graphical presentation it has been analyzed that, sales
performance of Clothing Company is showing fruitful and attractive outcomes. However, the
means reason behind this could be changing trends and environment has increased the demand
for imported products and services from different countries. Along with this, with advancement
in marketing prospects has increased the costs for advertising. However, use of social media and
digital advertising has led the firms to invest huge amount in marketing so that they can attract
large number of audience and generate greater demand.

Trend lines of Advertising costs

Trend line of Sales

REFERENCES
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Hedgebeth, D., 2007. Data-driven decision making for the enterprise: an overview of business
intelligence applications. VINE, 37(4). pp.414 - 420.
Ho, J. C. L., Liu, S. C. and Tsay, J., 2008. "Further evidence on financial analysts' reaction to
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