Project Report: Business Decision Making

The project report presents a comprehensive analysis of business decision making, utilizing various data collection sources, analyzing questionnaires, designing trend lines, and applying financial tools. The report concludes with a positive net present value and an internal rate of return (IRR) of 15.39%, indicating the feasibility of the project.

BDM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Data collection strategies from various sources...................................................................1
1.2 Research methods considered under the project ..................................................................2
1.3: Questionnaire framework.....................................................................................................3
2.1: Interpretation........................................................................................................................6
2.2 : Analyse of the results..........................................................................................................9
2.3 Analysis of measure of dispersion......................................................................................10
2.4 percentiles, quartile and correlation coefficient..................................................................11
TASK 3..........................................................................................................................................11
3.1 Interpretation through Bars and pie-charts..........................................................................11
3.2 Trend line............................................................................................................................16
3.3 Covered in PPT...................................................................................................................17
3.4 Formal report.......................................................................................................................17
TASK 4..........................................................................................................................................18
4.1 Planning of project and use of information tools................................................................18
4.2: Analysis of critical path.....................................................................................................18
4.3: Financial tools used in decision making............................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
The decision is the most important aspect in any business which could lead to make their
business sustainable. The Balti Palace is planning to expand their operations for that the
management of this firm is planning to establish an operations in London. However, before
going to open an operations, there is a need to know about the potential market. This could
happen after having the proper survey about the potential market. Under the quoted research,
management is going to frame the questionnaire so that they would get to know about the
potential market and make the strategies effectively (Wu and Pagell, 2011). After knowing the
market, Balti palace is able to attain their pre-set objectives in order to have the sustainable
development over the other rivals.
TASK 1
1.1: Data collection strategies from various sources
In an every phase of research work it is important to implement a proper data collection
plan. It will be more helpful in order to find out the right direction of the research in order to
attain the objectives those are set in that context. Under this research project different aspects of
customers responses and there experience are observed. So that management of Balti palace
restaurant would be able to know attitude and thought of customers towards there restaurant. It
seems to be huge tasks for researcher to analyse their reactions by organising a research. It
consists of multiple questionnaire that would be asked from number of customer those are
visiting regularly to that particular restaurant. All these shorts of evaluation is done in order to
know the impact of research on individual customers as well as the productivity of the restaurant.
The main sources of data collection consists of interviews, personal observations and filling
questionnaire from various number of customers.
Location of the research work cover those areas where the maximum number of customers
visited to Balti palace. Some branches of Balti palace restaurant are as:
DENBY
BARNSLEY
WOLVERHAMPTON
WOMB_WELL
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The main target of the research would focused the young generation customers those are
spending more time in that restaurant.
The overall time duration required to complete this research project is around 5 weeks. It is
enough time to get more accurate and reliable outcomes in terms of customers suggestions and
feedbacks.
Funds are more crucial aspects of any research program without the adequate amount of fund it
can be completed. So for this research work it will required lump-sum amount of 5000 pounds in
order to hire skilled and experience people those are appointed for this particular research work
(Wu and Pagell, 2011).
In this research work the methods for data collection comprises of questionnaire and interviews.
These two of the basic methods use under this project because it will provide more positive
results in quick time.
Sampling is done according to the selected group which are more effective in research works.
The maximum number of sample used under this work is 60 that comprises of customers and
hotel receptionist and public relation offices and manager. The most effective data collection
methods use under this research was qualitative because, one of the types of techniques uses as
personal interviews and questionnaire.
Both the major sources of data collections are used simultaneously. Such as primary sources
which are use for the first time in the form of asking questionnaire from the various customers.
While, secondary sources are used to compare the data through graphs and charts.
1.2 Research methods considered under the project
Under this research work it has been found that positive results are only achieved through
applying appropriate methodologies. Because, it has been studied that it is kind of journey to
search new data regarding performance of restaurants from the past year few year (Vercellis,
2011). It will help to maximise the state of mind among researcher to find sometimes that is not
recognised by them in earlier times. The best ways to analyse all those changes are from
questions and numerical data which are related to be more valuable assets to the company. It
consist of hypothetical can functional information collected from the studies. Most if the research
are identified through the types of research techniques used by the concern persons. The different
types of research are:
2

Descriptive research: It refers to be the combination of all facts and figures which are
related with the attitudes and behaviours of the customers those are visiting Balti palace
restaurants. It simple means that simple characteristic of a selected team those are associated
with the group that are present under the project.
Qualitative research: It is said to be that survey which is related with the in-depth study of
the selected problems that are present under the research project (Tzeng and Huang, 2011). In
order to get complete new and positive information from the chosen group this methods is more
effective.
Under this research process the researcher do have the option to select either of the two option
which are more appropriated:
Face to face interviews: Under this process, both the parties interact face to face and
exchange the necessary information regarding their experience about balti Palace.
Accented group interaction: The total number of the group is divided into various
segments and from those a particular group is selected fro the research project.
The other aspect of the research work is based on questionnaire which is said to be a
combination of multiple questions with are having a different types of options to answer those
questions. It summarised as several aspects of Balti palace restaurant services and facilities that
are combined with food, quality, services and other environment those are offered to its
customers.
The sampling framework taken under this research are:
 Cluster sampling: In this sampling, a small unit of group is categories into different
segment from the total populations.
 Random sampling: It refers as that techniques which are based on statistical base as the
collected data from the groups in which each groups have equal possibilities to be chosen
the research works.
 Quota sampling: It is called as, representative data which are selected from groups of
customer. It is opposite of random sampling as because the most representative values are
being chosen.
From the above explained sampling designed under this research work, the most suitable
one of random sampling as the total data is collected after dividing each units into a common
group (Sosna, Trevinyo-Rodríguez and Velamuri, 2010).
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1.3: Questionnaire framework
In the research process, questionnaires is the major aspects that need to be taken into
consideration by the concern persons. It consist of a set of question with are having multiple
choice options to answers. It is required with in order to fill the objectives to reach out to a
conclusion from the research. There are various types of questions techniques which are used
under this process. Some of them are:
Nominal – Polytomous: Under, these set of questions respondents have more than two option to
answer the questions of their choice.
Dichotomous: In these, situation only two options are possible provided to answer.
The main purpose of this research is to frame a questionnaire such a way that it would
help the customers to express their views regarding the services and quality of Balti palace.
QUESTIONNAIRE FRAMEWORK BALTI PALCE RESTAURANT
Personal information:
Gender: MALE [] FEMALE []
Age:
Line of work: Student [] Profession [] Businessman [] Housewife []
Q1. How may times you visited Balti palace restaurant?
a) Once in a week
b) Twice in a week
c) Daily
d) Once in a Month
Q2. From whom do you came to know about this restaurant?
a) Friends
b) Newspapers
c) Newspapers
d) Online
Q3. Which age group so you belongs to?
a) Below 18[]
b) 25-30 []
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c) 30-40[]
Q.4. The quality of cuisines are appropriate?
a) Yes
b) No
Q5. Is the price for traditional foods are under your account?
a) Yes
b) No
Q6. The main sources of attraction at Balti palace restaurant?
a) Atmosphere
b) Food(Cuisine)
c) Hospitality
d) Other
Q7. If, you have asked rank the services of Balti palace?
a) satisfactory
b) High satisfactory
c) less satisfactory
d) Neutral
Q8. Are you agreed with the services provided by the staffs?
a) Agreed
b) Disagreed
c)can't say
Q9. Is all shorts of facilities are delivered by the restaurants are hygienic?
a) Yes
b) No
5

Q10. Facilities through online booking of orders are?
a) Good
b) Average
c) Neutral
Q11. Feel free to provide any other comment or feedback?
Ans...
TASK 2
2.1: Interpretation
Q1. How may times you visited Balti palace restaurant?
Particulars
No of
respondents
a) Once in a week 15
b) Twice in a week 25
c) Daily 15
d) Once in a Month 5
60
Mean 15
Median 15
mode 0
Q2. From whom do you came to know about this restaurant?
Particulars
No of
respondents
a) Friends 25
b) Newspapers 15
c) Online 20
6

60
Mean 20
Median 20
mode 5
Q3. Which age group so you belongs to?
Particulars
No of
respondents
a) Below 18 30
b) 25-30 16
c) 30-40 14
60
Mean 20
Median 16
mode 2
Q.4. The quality of cuisines are appropriate?
Particulars
No of
respondents
a) Yes 40
b) N 20
60
Mean 30
Median 30
mode 0
Q5. Is the price for traditional foods are under your account?
7

Particulars
No of
respondents
a) Yes 35
b) No 25
60
Mean 30
Median 30
mode 10
Q6. The main sources of attraction at Balti palace restaurant?
Particulars
No of
respondents
a) Atmosphere 18
b) Food(Cuisine) 25
c) Hospitality 19
d) Other 16
60
Mean 20
Median 19
mode 2
Q7. If, you have asked rank the services of Balti palace?
Particulars
No of
respondents
a) satisfactory 16
8

b) High satisfactory 24
c) less satisfactory 10
d) Neutral 10
44
Mean 14.6666666667
Median 10
mode 6
Q8. Are you agreed with the services provided by the staffs?
Particulars
No of
respondents
a) Agreed 28
b) Disagreed 22
c)can't say 10
60
Mean 20
Median 22
mode 8
Q9. Is all shorts of facilities are delivered by the restaurants are hygienic?
Particulars
No of
respondents
a) Yes 50
b) No 10
60
Mean 30
9

Median 30
mode 0
Q10. Facilities through online booking of orders are?
Particulars
No of
respondents
a) Good 35
b) Average 15
c) Neutral 10
60
Mean 20
Median 15
mode 5
2.2 : Analyse of the results
Year Sales Net Profit
2008 3440 1032
2009 4320 1296
2010 5220 1566
2011 5420 1626
2012 5750 1725
2013 5950 1785
2014 6100 1830
2015 6250 1875
2016 6350 1905
2017 6950 2085
Sales Net profit
Mean 5575 1672.5
median 5850 1755
mode 3440 1032
10

Mean: Mean is the average number of set of observation. Which helps the firm to make
their business decisions effectively. Under the given case, the mean of sales and the net profits
are 5575 and 1672.5 respectively.
Median: This represents the middle value of the set of observations which figured out the
middle value from the total numbers (Smith, Binns and Tushman, 2010). Now, this has been
seen that the company obtain median from the sales occurred in different years and the net
profits earned in various years. Under this case, sales median is 5850 and profits 1755
respectively.
Mode: The mode represents the most frequent number from the set of variance. Mode of
sales and net profits are 3440 and 1032 respectively.
2.3 Analysis of measure of dispersion
Year Sales Net Profit
2008 3440 1032
2009 4320 1296
2010 5220 1566
2011 5420 1626
2012 5750 1725
2013 5950 1785
2014 6100 1830
2015 6250 1875
2016 6350 1905
2017 6950 2085
Sales Net profit
minimum 3440 1032
maximum 6950 2085
coefficient correlation 0.94
standard deviation
1036.93190
60468
311.079571
814
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Range: It refers to be that aspect which is based on comparison of maximum and
minimum values. As from the above information minimum range from the net profit is 1030 and
maximum is 2085.
Standard deviation: It is used to identified the risk which are associated during the
research project. In the net profit the standard deviation is 311 or for sales it comes to be 1036
(Ossadnik and Kaspar, 2013).
2.4 percentiles, quartile and correlation coefficient
In business there are various factors which will have to be used so that efficiency of
business can be evaluated and some of them are discussed below:
Year Sales Net Profit
2008 3440 1032
2009 4320 1296
2010 5220 1566
2011 5420 1626
2012 5750 1725
2013 5950 1785
2014 6100 1830
2015 6250 1875
2016 6350 1905
2017 6950 2085
 percentiles: This is calculation in which data will be made in percentage form. All the
figures will be compared on basis of total and this will help in determination of position
at which operation are carried out. Decisions will be made by management on basis of all
of these calculations.
Total number of values are 10. then n=10
Now, computation of index I = p/100*n= 75/100*10=7.5
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Since index I is odd value this will be round-off and considered as average of 3rd and 4th
values in the given observation. At 3rd position in net profit the value is 1566 and at 4th is comes
to be 1626.
` =1566+1626/2=1596
The 25th percentile for net profit is 1596.
75th percentile it will be = 1875+1905/2=1890
 Quartiles: All the data which will be available will be divided into various groups so that
evaluation of it can be performed in more effective manner (Nielsen and Nielsen, 2011).
All the segments are made and by that deviations which will be arising among
them are identified. They are basically classified as upper quartile which will be
representing the seventy five percent of portion. Then comes lower part in which twenty
five percent will be taken into consideration. Last is inter quartile in which the difference
which will be present among both other will be identified.
Quartile formula:
1st quartile= N/4
= 10/4=2.5
=1296+1566/2= 1441
2nd Quartile= 2(N+1)/4
= 2(10+1)4=5.5
=1725+1785/2=1755
3rd Quartile=3(N+1)/4
= 3(10+1)/4=8.2
= 1875
 Correlation coefficient: In information there are various variables which are included
and in order to know the relationship among them correlation coefficient will be
calculated (Holsapple, 2013). This will be used by management to take relevant decisions
and for this range has been specified under which it will be lying and that is from -1 to 1.
if the results will be coming among it then can be said that good relations are maintained
in those variables.
Formula: r xy = S xy / S x S y
: 0.94
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TASK 3
3.1 Interpretation through Bars and pie-charts
Q1. How may times you visited Balti palace restaurant?
a) Once in a week
b) Twice in a week
c) Daily
d) Once in a Month
0
5
10
15
20
25
30
15
25
15
5
No of respondents
Q2. From whom do you came to know about this restaurant?
25
15
20
a) Friends
b) Newspapers
c) Online
Q3. Which age group so you belongs to?
14

30
16
14
a) Below 18
b) 25-30
c) 30-40
Q.4. The quality of cuisines are appropriate?
a) Yes b) N
0
5
10
15
20
25
30
35
40
45
40
20 No of respondents
Q5. Is the price for traditional foods are under your account?
15

a) Yes b) No
0
5
10
15
20
25
30
35
40
35
25
No of respondents
Q6. The main sources of attraction at Balti palace restaurant?
a) Atmosphere b) Food(Cuisine) c) Hospitality d) Other
0
5
10
15
20
25
30
18
25
19
16
No of respondents
Q7. If, you have asked rank the services of Balti palace?
16

a) satisfactory
b) High satisfactory
c) less satisfactory
d) Neutral
0
5
10
15
20
25
30
16
24
10 10
No of respondents
Q8. Are you agreed with the services provided by the staffs?
28
22
10
a) Agreed
b) Disagreed
c)can't say
Q9. Is all shorts of facilities are delivered by the restaurants are hygienic?
17

a) Yes b) No
0
10
20
30
40
50
60
50
10
No of respondents
Q10. Facilities through online booking of orders are?
35 15
10
a) Good
b) Average
c) Neutral
3.2 Trend line
Year Sales Net Profit
2017 7250 2175
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2018 7500 2250
2019 7650 2295
2020 7800 2340
1 2 3 4
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
7250 7500 7650 7800
2175 2250 2295 2340
Trend Line
Sales
Linear (Sales)
Net Profit
Linear (Net Profit)
Under this trend line, Balti Palace is forecasting its sales and revenues for the year 2017,
2018 and 2019 consecutively. Which reflects the good sign for the firm and on the basis of this,
company can make the operations effectively.
3.3 Covered in PPT
3.4 Formal report
To,
The managing Director,
20th September 2017
The research is based on the effective analyses of Balti palace customers which are
visiting to that restaurant. As it has been noticed that this restaurant is providing variety of
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cuisine to its customer in order to increase their profitability (Bodie, 2013). The research consist
of various methodologies which are implemented over the 60 respondents. It is mostly used to
make customers satisfaction and their experience which they are gain through that Balti palace.
The most of the booking is done through Online. As, it results that restaurant is delivering
superior quality of services to its customers. The overall report is positive in delivering best
services to its customers. The performance of the restaurants are depend on the quality of
services and hospitality that they are providing to its customers.
Different methodologies are being used in order to get positive outcome from this
research. Qualitative data is been used to collect various information regarding the customers
reviews. The expansion plan for balti palace restaurant is more effective for the future growth
and development of his overall business and market share.
Recommendation:
The entire research is based on customers experiences and their attitudes towards balti
palace food and services. The quality of food and hospitality can be little modified so that
maximum number of customers can avail services of this restaurant.
Conclusion:
From the above research, it has been concluded that methodologies which are used in
order to determine various reviews and feedback about hospitality of balti palace restaurant.
Restaurant facilities are fully utilised by members and other staffs which are working over
there.
TASK 4
4.1 Planning of project and use of information tools.
Planning is the important aspects which shall be taken into consideration as by the help of
this it will be possible for business to manage all the activities in manner which will be providing
it with maximum returns. For this information will have to be collected and recorded so that it
can be used in process involved under this (Fullerton, Kennedy and Widener, 2013). All of this
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will be performed with the help of certain information processing tools that are present. An
explanation in relation to same is provided below:
Transactional processing system: It is very necessary that all the transactions which are
taking place in business shall be carried out in proper and systematic manner. For this purpose
the tool that can be used is this system. All the data that is needed to do various activities will be
obtained by it and will be used to perform them in most appropriate manner.
Decision support system: The operation in organisation are done from strategic level to
operational level. For the management of them in suitable manner it will be required that this
system shall be used. All the help and guidance which will be needed for processing of work will
be attained by the help of it. Due to its reliability this is considered to be good and used by most
of the businesses as coordination will be established between all the departments which are
present in organisation.
4.2: Analysis of critical path
After knowing the pre-set objectives, the company will make the path which is required
to know about the time where the project is going to completed. Under this project, three paths
will be determined.
Path A: 1+4+7+8 = 10Days
Path B: 1+2+5+6+8 = 15 Days
Path C: 1+2+3+7+8 = 17 Days
Under this critical path, the path will be accepted which have the longest duration. That are going
to be provided. Path C takes the longest duration under this (Banimahd, MORADZADEHFARD
and ZEYNALI, 2013). Hence, it will be accepted.
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4.3: Financial tools used in decision making
YEAR
£ Cash
flow
PV factors
@ 12% PV of cash flows
0 -200000 1 -200000
1 78000
0.89285714
29 69642.8571428571
2 70000
0.79719387
76 55803.5714285714
3 75000
0.71178024
78 53383.5185860058
4 55000
0.63551807
84 34953.4943122657
Present
value 213783.4414697
Net Present
value 13783.4414697001
IRR 15.39%
Net present value is the tool which is used to know whether the project shall be
undertaken or not and another technique that will be used is IRR. In this if NPV will be positive
then project shall be used. In present case positive value is determined which is 13783.44 so it
will be considered. The IRR from the above information is 15.39%. It means that with this rate
they are getting return after 4 year.
CONCLUSION
From the above project report it has been articulated that business decision making is an
important aspects for any research work. Various data collection sources are used in order to
make effective plan. Regarding all these process company need to analyse questionnaire which
are being asked from selected group of respondent. On that basis, those are analysed through
using various charts and graphs. A trend line is being designed in order to analyse the forecasted
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