Beauty Industry Marketing Services

Marketing in Beauty
Salon and Services
Sector

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................7
Concept of marketing..................................................................................................................7
Role of marketing activities in attracting consumers of Aanana Salon......................................8
Factors which managers of Aanana Salon consider while marketing.......................................10
Issues which arise while marketing salon services to consumers.............................................11
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................13
Data analysis.............................................................................................................................13
Sampling...................................................................................................................................14
Cost, ethics and time scale .......................................................................................................14
Questionnaire ...........................................................................................................................16
CHAPETR 4: DATA ANALYSIS ..............................................................................................20
Discussion on primary data.......................................................................................................20
4.2 Discussion on secondary data.............................................................................................32
Chapter 5: Conclusion and Recommendation, Self Reflection.....................................................34
Conclusion.................................................................................................................................34
Recommendation.......................................................................................................................34
Self-reflection............................................................................................................................35
REFERENCES..............................................................................................................................37
APPENDICES...............................................................................................................................40
Ethics Application Code ...............................................................................................................42

1TITLE:
“Marketing in Beauty Salon and Service Sector.” A case on Aanana Salon.
2CHAPTER 1: INTRODUCTION
Over view of the Research
Marketing is considered as an effective study or management of exchange relationships
with one another. The study of marketing is an essential piece for determining the performance
of an organisation, thus it is an effective process of creating relationships with customers in
respect to satisfying their needs and wants (Biradar and Choudhary, Innovative SOumlil, 2015).
In the context of business management marketing is recognised as one of the premier aspect.
Marketing is what an organisation, individual and concern develops customers and create higher
income, guides the future course of a business, however it also defined whether it will be a
success or a failure for the growth and success of firms. Marketing is the key aspect for the
growth and success of a business as marketing is effective in developing the operations of firm at
market place (Amarian, 2015).
In another words marketing is also define as the key activity which is carried on through
the specific purpose of conveying information in regards to the quality, use and value of their
offerings in respect to promote or sell the good and services in proper manner within the market
place. In the modern environment people are very much conscious about their looks and skins
and they are based on the services of salon, thus now a day's salon is the most leading business
which has wider scope in the business context. At the time when the concept of salons was new
in the commercial centre, people had their own perception and notion that they were expensive
and were meant for only people with effective financial background. In the earlier timing people
were not using salon facility because they have their own believe in the natural ingredients and
using them for their beauty purpose. Salons are providing basic services like haircuts, shaving
etc. and these were approached by individuals and they were not too keen on experiencing other
services (Timming, 2015). With the change arises in time and the perception of people, the
equation among the salons and the customers has gradually changed a lot and basically a positive
relation can be shown. Now a day's Consumers are more tending towards experimenting with
their looks and utilise each and every service available at their disposal. The growth of this sector
is based on the result of the interest of the consumers that are managed in the market due to the
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latest trends and happenings. In this particular project Aanana Salon is the chosen organisation, it
is a health and beauty salon which offers effective services to their customers. The major purpose
of the firm is to attaining higher growth and success within the market place by properly
marketing their operations and function (Rambe and Mpiti, 2017). The existing exploration work
contains the role of marketing in attracting consumer to avail services of organisation. In this aim
and objectives will be developed to providing a clear path way to the researcher to execute the
research activities in right manner and also provide support to the research in proper manner. In
this proper literature review will be executed for the purpose of addressing the issue in effective
way in the manner of justifying the data by determining the views and opinion of various authors
and writers. Along with this suitable methodology will be selected to support the literature
review and data analysis and interpretation will also be conducted to analysing appropriate
findings of the project.
Background of the Research
Marketing is referred as a set of action that are affiliated with creating, human action,
providing services, and making exchange in offerings that have value for people like customers
for attaining satisfaction and organisation as well in terms of profitability. In business context of
saloon, the purpose of marketing is to convey value for users in the manner of identifying their
needs, satisfying them, and retain them for long run of business operations (Hale, 2015). This
investigation will express the function of marketing in enhancing the performance of saloon and
beauty industry. Now a day's beauty salon has developed various opportunities to attain growth
and success through satisfying the needs and wants of customers at market place. Aanana Health
and Beauty Salon is a large beauty house which has evolved into a holistic range of treatments in
pinier. The company also provides wide range of saloon facility to the customers that are
beneficial for their beauty and skin (Srinivasan, 2014). The major concern area of the firm is to
providing effective beauty care facilities and products to their customers in respect to retaining
them for long run of business operations. The company has started its business operations from
the year of 2006 and focused on improvising the look of people by providing them beauty care
benefits. The company is concern about using proper marketing for attracting customers towards
its offerings in terms of attaining higher growth and success within the commercial centre. It is a
large beauty and health care saloon which provides variety of services for maintaining the living
of people at market place (Gouvea, Kapelianis and Montoya, 2018). Aanana Salon is a most
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leading multinational beauty and health care brand which operates its functions at global level
and the potential worry on catching a wide territory of market in regard to accomplishing high
development and accomplishment at commercial centre. Advertising have a place with be a
significant viewpoint that performs compelling job in improving the powerful picture of
individuals in the outlook individuals. This make different advantages in the development and
execution of firm. Higher client fascination is viable in building up their profitability and
execution of an association inside the business focus.
Significance of the Research
The research into consideration is based on the role of marketing in attracting consumer
to avail services of organisation within the commercial centre. This is a wide area of research
that plays vital role in developing the skills and knowledge base of learner and researcher in the
chosen area of study, thus this research is also effective for the individuals who are belongs from
the area of management (Sunanta, 2014). This research is completely based on marketing
activities and the role of marketing in developing the operations of saloon and beauty industry.
This study provides a brief idea about the role of marketing in terms of developing the operations
and functions of an organisation. This study mainly covers the area of marketing and how it is
beneficial for attracting consumers towards the organisation and its offerings. In today's
competitive scenario individuals are much concern about their looks and they want to make their
self-stand out in front of people and society (Sethi, 2017). Beauty salon and health industry is
effective in providing effective beauty and health care benefits to the people and retain them for
long time. However, in the beauty salon industry competition is so high within the market place
and businesses are focuses over using extraordinaire marketing tools in respect to enhancing
customers reach through offerings them highly attractive and cost effective benefits. This study
also has importance for the people who are having interest in the similar area and wants to
develop their knowledge and skills in the area of marketing and its role.
Rational of the Research
The reason behind conducting this research is to evaluate the role of marketing on sales
and profitability of beauty salon. With conducting this research, researchers can become able to
understand importance of marketing and different types of marketing which helps to attract more
and more consumers (Ouellette, 2017). Researcher has personal interest in field of market and as
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there is more trend of saloon services among people, so their perception about saloon with
advertisement and marketing is known within this research.
Aim of research
Every research is performed in respect to reaching at some set of aims that provide the
proper directions and path to reach the final goals. This constituted as the most important piece
of research, as it is necessary for the researcher is to be focused towards the aim in order to
providing a momentous direction to the researcher to carry out the investigation work in right
direction. It also considered as the predetermined statement in which the issue of research is
mentioned in clear or concise manner (Ganesan and Saravanaraj, 2014). This section of the
research performs an essential role in determining the variables of the research in a statement
form, which provides a clear vision to implement all investigation activities in appropriate
manner. The essential aim of this particular research is “To understand the role of marketing in
attracting consumer to avail services of organisation.” A study on Aanana Salon.
Objectives of research:
Research objectives can be refers as the essential consequences of undertaking that gives
appropriate help to the researcher to builds up a couple of recommendations and proposal rely
upon amassed data. In this some specific centres must be made that are subsidiary with the
examination point (Liebelt, 2016). Objectives assumes a fundamental role in characterizing the
reason for research in proper way, some basic destinations of research are portrayed as under:
 To understand the concept of marketing.
 To study the role of marketing activities in attracting consumers of Aanana Salon.
 To determine the factors which managers of Aanana Salon consider while marketing.
 To analyse the issues which arise while marketing salon services to consumers.
Research Questions
This is also a significant part of an investigation work thus the present research is based
on the role of marketing in attracting consumer to avail services of organisation, This is a wide
area of research. It is the major obligation of investigator is to addressing the issue through
analysing the opinions and views of writers and authors way (Battisti and et. al., 2014). This part
of the investigation is majorly encouraged the researcher to finish the work through considering
all the aspects in a compelling way. The key questions related to the similar area of work are
associated as below:
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 Do you understand the concept of marketing?
 What is the role of marketing activities in attracting consumers of Aanana Salon?
 What are the factors which managers of Aanana Salon consider while marketing?
 What are the issue which arise while marketing salon services to consumers?
Frame work Analysis
It is one of the basic angle for every business relationship for coordinating the
investigation adventure in incredible manner which may help in accomplishing positive
outcomes. It should be conceivable by a fitting packaging works and structure in which expert
easily give their investigation adventure the purpose of illustration out all of the activities in
conscious manner (Lidola, 2014). Nearby this, investigator set up the whole structure for
choosing the effective ways to deal with perform analyse exercises. In this interesting situation,
the rhythmic movement contemplate is consider following the centres which consider by the
researcher at the period of driving investigation:
Chapter 1: Introduction
It provides a concise review of field of marketing of beauty salon. In addition to this
segment also decides the target that are to be completed through considering the work in proper
manner. This section provides a clear direction to the researcher to carry out the work in right
manner.
Chapter 2: Literature Review
This is the second and important aspect of an investigation work, thus it is effective in
providing a significant direction to the researcher to carry out the work in right manner by the
execution of in-depth analysis (Buckingham, 2015). This part plays vital role in developing a
theoretical frame work by analysing the views and perspectives of various authors and writers,
thus in this writers are selected who are having idea regarding the similar area of work. In this
information has been gathered from secondary sources like books, journals, published research
articles etc.
Chapter 3: Research Methodology
This is third and another essential aspect of investigation work as it provides a proper
assistance to the investigator through the suitable selection of methodologies (Johann, 2015).
This section of research is based on various applications that supports the work in right manner.
Chapter 4: Data Analysis
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