Career Research Report on Beauty Salon Industry

This report presents the career path in the beauty salon industry, required skills, experience, and knowledge. It also highlights the general trends influencing the industry and evaluates the job opportunities in the field.

Career Viewpoint
MG410
CW1 – Career Research Report
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Contents
Introduction...........................................................................................................................................3
General trends influencing the chosen industry or profession..............................................................3
The required skills, experience and knowledge. ...................................................................................4
Evaluation .............................................................................................................................................5
Conclusion ............................................................................................................................................6
Reference list.........................................................................................................................................7
Appendices ...........................................................................................................................................9
Appendix 1: Primary Research Evidence............................................................................................9
Appendix 2: Relevant job advertisement ........................................................................................10
Appendix 3: .....................................................................................................................................11
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Introduction
The report will present the career path that I'll choose after completing my graduation.
I prepared this report by keeping in mind my area of interest that is to run a beauty Salon
Business. This report will help me in identifying the knowledge and skills I should have to
run the salon. It will help in identifying the future trends in the industry that will affect the
profession. The report with the help of primary and secondary data researches summarize the
areas of knowledge and expertise one should have in the beauty salon business. The report
will specify the trends in the Salon industry that impact the profession and the jobs and what
are skills I'll require in dealing with the changes.
General trends influencing the chosen industry or profession
Beauty Salon Industry is the growing and leading industry in the World because of its
rapid growth. With the change in trends, the references and demands of the customers have
also been changed and thus the industry is constantly developing with the new technology
and customer demands. Many industries such as nails care, hair care industries have been
shown a gradual increase in the beauty industry. The technology has eased the jobs and work
of the employees at the salons.
The emerging technologies and trends have boosted the need of beauty salon industry
but employees and new candidate joining the industry need to have the expertise and
knowledge of the technology. Nowadays, salons have adopted the Online Scheduling
technique to make appointment hassle free (Nindito, and Alianto, 2019). This also helped in
connecting with the clients carefree through messages and texts. This technique reduced the
need of front desk staff, which led to unemployment for the one with good communication
and client handling skills. The innovation in the beauty industry includes 3D face masks,
smart serums, 3D foundation, virtual imaging and thus this all needs software and technology
knowledge to be practiced. The employees working in the salon were facing the issues in
adopting with the new trends and technologies. With the increasing technology and new
equipment's, the hair market can result in around US$87 billion growth by 2023. Many of the
people start with their own salons and parlors while most of them provide specialized
services at resorts and spas. Globalization led to emerging of new talents and new products
in the market, diversifying the need and choices of the customers (Ananda, and Wisudawati,
2022.). This will need the stylists and employees at the salon to e aware about the products,
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its benefits and how it will react to the different skins. With the changes in the trends, the
beauty salon industry requires new and fresh talents at the salons. The beauticians and the
stylist at the beauty salon need advanced technology skills, they should be aware about the
equipment, Artificial intelligence and the process to operate the innovative techniques
(Borovlyova, 2021). As the trend changes, the employees should understand the need of the
customer and in what ways they need to be addressed. The beauticians should posses the
knowledge about the chemicals and its composition, their properties and its uses, thus
ensuring maximum safety towards the customers. The beauty salon industry business need to
update the products, as in recent time the people are more concerned about their skin and
hairs and thus using Natural and Organic Skincare and Health care products (Amberg, and
Fogarassy, 2019). Thus, business owners need to have knowledge about the natural and
organic products that will be beneficial for the customers' skin and hairs. One of the salon
owner, described about the blue light sunscreen , that is the emerging trend in the recent years
because this helps in saving their skins from issues hyper pigmentation, skin aging, redness
and collagen breakdown (Park, and et.al., 2020.). From the interview, it was clear that with
the new and innovative technology in the Beauty Salon Business will improvise its growth
rate and will be the leading industry.
The required skills, experience and knowledge.
Cosmetologists or beauticians are the ones who have the knowledge of all the services
apart from haircuts and styling (Serrano-Castañeda, and et.al., 2018.). To be a successful
cosmetologists and entrepreneur in the beauty salon industry, the person should possess the
knowledge about all the requirements, techniques and services being offered to the
customers. In this field of career, there are various profiles to work on such as Hairstylist,
makeup artist, nail artist, beauty care distributor, fashion stylist, salon representative. To run
your own salon, one needs to be dedicated and hard-working to gain the customer satisfaction
and growth in the future. One must have good communication skills, this will help in
interacting and understanding the need of the clients and provide them the services they want
(Kuan, Yang, and Fei, 2020.). The professionals need to have strong customer handling
skills such as greeting the mat their arrival in the salon, focusing on their all the needs and
providing them attention. Professionals at the salon should possess the time management
skills so that they can easily schedule their clients and provide them with the services
efficiently (Lin, and et.al., 2018.).
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In terms of knowledge and education, the ones who want to pursue the career in
beauty industry should have completed Diploma in Cosmetology and Make -up, Diploma in
Fashion Media Make up, Bachelor's in Cosmetic Technology, B.E. In Cosmetic Engineering,
etc. To be specialized in particular field, they should have certification from the reputed
institutions (de Silva, and et.al., 2021.). To practice the profession, they should take the State
Cosmetologist License. The individual who want to run a beauty salon should have sufficient
experience in this field to provide the customers with unique and new technologies and
products.
Anyone who want to run a beauty salon, will need people skills as well as business
skills to be successful and profitable and provide the customers with maximum satisfaction.
To run the salon, one must have good financial management skills to avoid any overspending
or extra costs (Augustine, and et.al., 2018.). This will help in money management and
making the salon lucrative for long term. To make the salon successful and attract client,
many marketing strategies and a marketing plan should be adopted, this will help the
customers in understanding the trends in the beauty industry. Being a salon owner, he needs
to posses the skills of mentor-ship to train the team members about the products and
techniques. As per the new trends, the beauticians and professionals should have the
knowledge about the natural and organic skincare and hair care products.
Evaluation
Recently in a newspaper, I read an advertisement regarding the vacancy at a
renowned salon of the Makeup artist who have the appropriate skills and want to learn more
skills. The job role offered in the advertisement is of my interest because I completed my
graduation in Diploma in the Cosmetology and Makeup and I know about many new
techniques regarding makeup application. I found this job suitable because they want
candidates with fresh talents, and they were also providing training to make us learn new
techniques and skills in context of the make up. As my career in the long run, I preferred to
have my own Beauty Salon Business, thus to gain experience and knowledge about the
working of the salons, hoe they are manged and what are the relevant skills one must have,
all this is the key points which made me believe that this is the right opportunity for me to
grab. As it was also one of the renowned salon, it would be helpful for me to have further
contacts with the distributors and the product manufacturers for my business. I'll prefer this
job opportunity to my friends who possess knowledge and unique skills about the make over
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and the variety of products that are suitable and affordable for the salons. This job role is not
the new job role in the Beauty Salon Industry but changes in the trends and demands of the
customer need the candidate to be updated with the technology and changes, so that he can
adapt the changes and avoid any risks that can affect his position and job.
Conclusion
From the report, it is concluded that the Beauty Salon Industry is rapidly changing
with the technology and innovation in the world. There are various innovations such as blue
light sunscreen, online scheduling and so on which need the individuals to have software and
technological skills along with the make over and styling skills. The industry is showing a
growth in the natural and organic skin and health products in the near future, this will affect
the existing salons who are unaware of the trends and the ways of how to use the products.
From the researches, it is also concluded that to be a successful business owner one must
have experience, business management skills, finance skills and the skills that a beautician
posses. This will ensure successful and profitable business in the long run.
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Reference list
Amberg, N. and Fogarassy, C., 2019. Green consumer behavior in the cosmetics market.
Resources. 8(3). p.137.
Ananda, I. G. N. Y. A. and Wisudawati, N. N. S., 2022. THE INFLUENCE OF SOCIAL
MEDIA MARKETING, CONTENT MARKETING AND BRAND IMAGE ON
INSTAGRAM TOWARD BUYING INTEREST (A Case Study on Consumer at
Dahlia Beauty Salon). JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera
Batam). 10(1). pp.38-50.
Augustine, J., and et.al., 2018. Identification of key business and management skills needed
for pharmacy graduates. American journal of pharmaceutical education. 82(8).
Borovlyova, T. A., 2021. FEATURES AND DEVELOPMENT TRENDS OF THE
BEAUTY INDUSTRY MARKET IN RUSSIA. Трибуна ученого. (1). pp.486-
491.
de Silva, M. T., and et.al., 2021.Empowerment through women entrepreneurship: A case
from the beauty salon sector in sri lanka. Journal of Women's Entrepreneurship and
Education. 2021(1-2)). pp.121-146.
Kuan, N. Y., Yang, F. C. and Fei, L. K., 2020. An Application of Quantitative Strategic
Planning Matrix for Small Business: A Case of a Beauty Salon. Global Business
and Management Research. 12(2). pp.24-34.
Lin, Y. Y., and et.al., 2018. Will my customers come back? A study of beauty salons in
Taiwan. Journal of Distribution Science. 16(1). pp.73-85.
Nindito, H. and Alianto, H., 2019, August. Prototype Development For Online Reservation
System in Barbershop and Salon Industry. In 2019 International Conference on
Information Management and Technology (ICIMTech) (Vol. 1, pp. 58-61). IEEE.
Park, S.J., and et.al., 2020. A Study on Factors Affecting the Effect of Blue Light Blocking in
Sunscreen. Journal of the Society of Cosmetic Scientists of Korea. 46(4). pp.383-
390.
Serrano-Castañeda, P., and et.al., 2018. Microneedles as enhancer of drug absorption through
the skin and applications in medicine and cosmetology. Journal of Pharmacy &
Pharmaceutical Sciences. 21. pp.73-93.
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Appendices
Appendix 1: Primary Research Evidence
Name of contact Kristy John
Company Beauty and Blush Salon
Job title Owner and Beauty Therapist
Date of contact 14/03/22
How did you contact
them?
Social Media Platform [Instagram Handle]
Questions asked &
summary of their
answers
What are the changes in the beauty industry?
Artificial intelligence, blue light sunscreen, cashless
environment and so on.
How the new trends are affecting the beauty industry?
The trends are affecting the industry in the positive way as it
will help the industry to grow in the future.
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Appendix 2: Relevant job advertisement
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Appendix 3:
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