Bedford Town Residencies: Issues and Options for Effective Communication

The report discusses the issues faced by Bedford Town Residencies due to ineffective communication and remote working. It evaluates the available options and recommends the best option using the Weighed Score-Card Model. The report also includes a reflection on necessary skills for effective communication and teamwork.

Foundations of
Business Management

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Part-1................................................................................................................................................4
Reasons.......................................................................................................................................4
Business options..........................................................................................................................5
Expected benefits:.......................................................................................................................6
Expected Disbenefits ..................................................................................................................6
Timescales...................................................................................................................................7
..........................................................................................................................................................7
Costs ...........................................................................................................................................7
CONCLUSION ...............................................................................................................................8
Part-2................................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10

Executive Summary
The report is based on Bedford Town Residencies which is a housing association that
aims to provide houses to vulnerable individuals. There are several issues faced by the
employees and due to Covid-19 the number of issues enhance. So, in the report the issues are
discussed and then the option that are available with residences is also discussed. With the help
of Weighed Score-Card Model the best option among them is selected. The benefits and de-
benefits of the option are also discussed. Also, the time and cost analysis in implementation of
the option is also discussed.

INTRODUCTION
This report is based on case related to Bedford Town Residencies which is a housing
association that provides suitable housing facilities to local community. It is seen that they are
willing to provide support and assistance to the vulnerable individuals (Filser and et. al., 2021). It
operates from central office that is located in Bedford Town Centre. The work is divided in
various department that coordinate to achieve success. Due to Covid-19 there are various issues
that are faced by the employees of BTR. The problem is analysed in this report and the best
option that will be suitable for the business is identified. As there is always a reason behind
choosing the option, so the recommendation related to same are also part of this report. The
timescales and cost related to the project are also mentioned in report. The second part of this
report is based on the skills that are necessary to work effectively.
MAIN BODY
Part-1
Reasons
All the employees of BTR face the issue related to communication. It is seen that they
use e-mails for the communication and that is not an effective tool. The employees are always
complaining about the complex process of e-mails. They are unable to get and identify about the
information that is useful. At the same time the superiors keep sending reminders to them that
makes the process complex. It is not possible for them to use e-mails all the times and their inbox
is always full (Rabetino and et. al., 2021). All the departments were facing the came issue related
to communication. Also, the things get worse out, as due to Covid-19 there were providing of
remote working. The employees were unable to understand the situation and deal with the same.
It is seen that they were already frustrated with the system of communication. While working
from homes they have to face the the problem more severely. There was no way of person
interaction and that causes demotivation among the employees. All these were facing the issue of
the long video calls that were held through zoom meetings. It was so time taking and the
employees get tiered after the meetings. The problem was not sorted here, the employees that
have work of contacting with customers in more issue as they have to interact via e-mails and
that was so struggling for them. At the same time the employees were not allotted the official
gadgets and they have to use their own computers. The personal computers were not supporting

the work and this was another issue faced by them. At the same time the people who live along
were facing the issue of working in isolation. They were not able to work in such a situation with
no working environment. The employees were also scaled about using new and latest technology
and accepting the new way of communication. So, Bedford Town Residencies faced various
issues due to remote working and biggest among them was ineffective communication. They are
facing so many issues that will lead to loss. It is seen that there is need of improvement in these
areas so that they are able to work effectively.
Business options
There is need to analyse the options that are available. The first option is “Do Nothing
option.” It is seen that there is no area of improvement that there is no success that they will get.
It is seen that if there will be no change in the communication pattern of the organisation then the
employees will have to suffer (HIZARCI PAYNE and KATRİNLİ, 2020). As there issue of
ineffective communication in the organisation. It is seen that this option will not be effective. It
is seen that this will lead to ineffectiveness in Bedford Town Residencies.
The next option that the company can take is “Do the bare minimum”. It is seen that the
management will take some actions and formulate such policies that will the organisation to at
least change the way of communication. Minimum changes in the policy will cause changes and
may benefit the organisation. If the management is able to understand the situation and change
the main reason of dissatisfaction and ineffectiveness in the organisation. Then it may work. But
in the present situation the employees of BTR are facing several number of issues in remote
working. They are unable to manage the work that is being given to them. So it I high time there
is need of taking suitable action that can help them to come out of situation. Here, it will benefit
the management as there will be less expenditure in making minimum changes (Zan and Deng,
2017). The minimum changes may help the employees for some period of time but will cause
issue in long term. It is important to take actions at this point of time as there is problem with
employees in remote working. It will help them to work and communicate effectively from
home. By making some changes it is not possible to benefit all the employees. And also solve the
problem faced by the employees. It is necessary that the changes must be focusing on the
problem faced by the employees and remove the dissatisfaction faced by them.
The last option that Bedford Town Residencies faces is related to “Do something else”.
In this option the management has to think out of box. In this option finding a different and

unique solution is necessary. There are chances that this option will help to solve the problem of
employees permanently (Ragas and Ragas, 2021). As the situation is complex and needs an
effective solution. But, it is a time taking process as well as huge money is involved. There is no
surety that the option will solve the issue and will benefit the employees.
Weighed Score-Card Model is a technique of project management that helps to take effective
decisions. It assists in analysing the criteria of project and then selecting best among them. It is
seen that above is discussion related to the available options with Bedford Town Residencies
and they will select most appropriate option with the help of Weighed Score-Card Model.
Criteria Weighing Option A Option B Option C
Employee
satisfaction
50.00% 25 60 35
Value 40.00% 15 20 10
Ease of
implementation
10.00% 30 10 20
Weighted Scores 100.00% 70 90 65
It is seen that option B should be used by Bedford Town Residencies. As it will help
them to change the situation at the present time. By making minimum changes if the are able to
eliminate dissatisfaction of employees than it is a good decision.
Expected benefits:
The main benefit associated with “Do the bare minimum” is that they will not have to
change ll the process but can make improvements that will enhance the way of communication
(Grifell-Tatjé, Lovell and Turon, 2018). It is necessary to do less expenses as this is the time of
Covid-19 and the businesses are in loss. If they are able to make changes that solve the issue of
employees than they must be implemented.
Expected Disbenefits
There are chances that the minimum changes that are made by management of Bedford
Town Residencies are unable to solve the issue that is faced by all the employees. It will cover
maximum problems that are faced but not all.

Timescales
It defines the time taken to complete the project. All the businesses should plan
effectively and find out the time required to make the changes (Dias, Santos and Pereira, 2020).
It helps to keep track on the work that is being assigned to them and accomplishing goals
successfully.
The project will start getting returns after completion of project. It is the time when they
will realise the benefit.
Costs
Finance is an integral part of every project. It is vital to note that by analysing the cost it
becomes easy to take actions (Wang, X and Sun, 2018). Basically project cost will be involved in
the process and it can be defined as money required to complete the project. The second cost that

is important to discuss is operations and maintenance costs as that will help in completion of
project in an effective manner. The budget is formulated below:
Particulars Amount
Cost incurred in technology £80
Project cost £150
Training and development expenses £100
Operational and maintenance cost £200
Other Expenses £200
Total Cost £730
CONCLUSION
From the above report, it can be concluded that communication is essential part of every
business. Ineffective communication may lead to dissatisfied employees as well as may lead to
loss of business. As interaction is necessary part of every organisation. In this report there is
discussion related to case of Bedford Town Residencies. It is seen that the employees faced
certain issue that are mentioned. Also due to Covid there were increases in issues because of
remote working. So, the various options are evaluated and best among them is selected. In the
end timescale and cost involved in project are also analysed.

Part-2
Reflection
 Communication skills: Communication skills are the skills that include both verbal and
non verbal communication. This skill is very necessary for every person as they can
achieve their objectives very well. In every filed, I analysed that communication skills
becomes the basic necessity in which a person should possess this skills. For that
purpose, I analysed that it is necessary for me develop effective communication skills if I
want to grow in my career. That's why I took classes for improving my speaking as well
as presentation skills. Due to the best experience in classes, I was able to improve myself
and develop some effective communication skills. In addition to this, I was regularly
practice of formal reports. I analysed that there were many students that assists me to
improve my skills. That's why my experience was very well.
 Numeracy skills: In today's business environment, it is found that day by day the use of
numerical skills is necessary for every person (Russell, Pferdehirt and Nelson, 2018)
 . It just not useful for employees but also very important for normal people as it is used in
every-day's life. That's why I thought that I have to improve this skill. I analysed that it is
important because of the Bedford Town Residencies as it used weighted model. In order
to sue statistical tool, it is necessary for me that I have to improve numeracy skills. It is
really helpful for me as I can explore my career in a better way.
 ICT skills: In module learning, I learnt many ICT skills. I analysed that ICT skills are
necessary to develop because it uses in every field. This was necessary for me as it will
helps in career growth and success (Zimon, Tyan and Sroufe, 2020). During remote
working, the use of ICT skills is increasing and that's why it becomes necessary for every
person to learn this kills. For that purpose, I regularly practice on computer so that I will
able to develop my ICT skills. I analysed that in present time, a person who is proficient
in ICT skills is becoming the valuable assets of organisation. That's why it is necessary
for me to develop ICT skills.
 Problem solving skills: There are many types of problems that faced by organisation and
people in their life. That's why I found that it is necessary for me to build problem
solving skills. In the case of Bedford Town Residencies, I found many problem that faced

by organisation as well as employees. That's why I thought that I have to improve this
skills. It is an employability skills which is necessary for me to improve so that my career
growth can be done very well.
 Teamwork skills: Teamwork is the most essential and important skill. With the help of
this skill, people are ready to work with each other which provide many benefits to BTR.
It is found that organisation faced many problems due to remote working. That's why
they give ficus on collaboration and teamwork. It is not only beneficial for organisation
but also for me (Polinkevych and et.al., 2021). I can able to work in every conditions. It is
essential for me as I can able to accept every working conditions. For that purpose, I was
tried to engage with more and more people so that I was able to develop this skill in an
effective way. Teamwork is essential for every organisation as they can achieve their
goals and objectives only because of collaboration working conditions. I analysed that
this skills helps me to get a reputable job in a reputed organisation that fulfil my dream.
SMART framework
To enhance communication skills and work effectively in team are discussed below. The
SMART objectives will help in this case.
Objective Specific Measurable Attainable Relevant Timely
To
communicate
effectively
To interact in
an effective
way with all
the colleagues
It is necessary
to give test
secessions
online and
check the
progress.
To attain the
goals I will
take regular
classes and
well as
reading books
and novels
will also help.
This is most
important
skills that will
help in
working
effectively and
understanding
the assigned
work. A
person that is
able to
communicate
effectively is
2-3 months

more
successful in
job then
others.
To work in
team
I will start
doing group
projects
effectively and
will use my
capabilities to
cooperate and
understand the
team
members.
To measure
the
performance, I
will take
feedback from
colleagues,
mentor. This
will help me to
know about
the areas that
need further
improvements.
By working in
teams and
analysing the
work assigned
I will be able
to attain my
target that is
developing
team working
skills.
It is necessary
for a person to
have good
team
management
skills. As it
helps to work
effectively as
solve any
conflict if it
arise while
working.
3 months

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International Journal of Strategic
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