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ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 30 August, 2019 DateReceived1stsubmission
Re-submissionDate DateReceived2ndsubmission
Student Name Nguyen Thi Thu Trang Student ID GBH18737
Class GBH0803.1 Assessor name Nguyen Thu Trang
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature Trang Nguyen
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P4 P5 P6 M3 M4 D2

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Table of Contents
Company Profile ........................................................................................................................... 4
Competitive Environment ..................................................................................................................... 6
Threat of Substitute.........................................................................................................................................7
Industry Rivalry (current competition) .............................................................................................................8
Power of Buyer .............................................................................................................................................. 10
Power of Supplier .......................................................................................................................................... 10
Threat of Entry (Potential Competitor)........................................................................................................... 11
PESTLE ................................................................................................................................................ 11
Political.......................................................................................................................................................... 11
Economic ....................................................................................................................................................... 13
Social Class .................................................................................................................................................... 17
Technological Advance .................................................................................................................................. 18
Legal .............................................................................................................................................................. 19
Environment.................................................................................................................................................. 19
Strengths and Weakness..................................................................................................................... 20
Business Decision................................................................................................................................ 22
TOWS Matrix ................................................................................................................................................. 24
Conclusion .......................................................................................................................................... 25
Bibliography ....................................................................................................................................... 26

Company Profile
Company Name Saigon Beer-Alcohol-Beverage Joint Stock Corporation
Stock Code SAB
Address 5th Floor, Vincom Center Building, 72 Le Thanh Ton,
Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Establishment 1875
Legal
Representative Koh Poh Tiong – Chairman of the Board of Directors
Tel No ([phone] - 3829 4083 - 3829 6342
Fax No ([phone]
Email [e-mail]
Website http://www.sabeco.com.vn/en-US/home
Headquarter 187 Nguyen Chi Thanh, Ward 12, District 5, Ho Chi
Minh City, Vietnam
Key Product Beer
Ownership
Structure Joint Stock

Beer is an indispensable drink in parties, meetings, chatting with family and friends of Vietnamese people.
Based on this, Sabeco has focused on developing beer products mainly. The revenue of selling beer of
Sabeco in 2018 is 30,790,775,222,873 VND, increasing by 3.2% compared to 2017 and it accounts for about
85.7% of the total revenue of the company (Sabeco, 2019). Sabeco was born in 1875 with the strong
development of the national economy, Sabeco has become a leading group in the beer industry in Vietnam
with famous brands such as 333, Saigon Lager, Saigon Special ... (Sabeco, 2019). Although there is a strong
foothold in the domestic beer market (43% market share of beer consumption in Vietnam market 2018),
the competitor has come from inside and outside the country, especially strong and fierce competition of
big players like Heineken and Tiger ... make Sabeco very pressure (Khang, 2019).
The following report highlights the positive and negative effects of the macro environment on Sabeco's
business. Besides, it also mentions the strengths and weaknesses within Sabeco and each of their links to
external macro factors.

Macro Environment includes Competitive environment and PESTLE
Competitive Environment
• There are several
barriers to entry or
exit
ðQuite low
Barriers to
Entry/Exit
Current Competitor
• Target customers fall
in the age range of
25-50
=> lots of potential
customers
=> weak
Customer's Power
Threat of
Substitute
• The main materials
are imported from
many countries in
Europe, Australia and
America.
ðNot strong
Supplier's Power