Behavior Of Consumer Assignment Report

Running head: BEHAVIOR OF CONSUMER 1
Behavior of Consumer
Name
Institution

BEHAVIOR OF CONSUMER 2
Behavior of Consumer
Introduction
Consumer behavior means the study of organizations and
individuals and how they chose as well as use services and products. It
remains mainly linked to motivation, psychology, and behavior (Schütte
& Ciarlante, 2016). Also, consumer behavior remains the study of how
individuals make decisions to use their available resources in the
market. Indeed, there remain numerous other factors influencing the
purchasing power of the consumers, for example, cultural, social, and
personal. This paper shall clearly explain some of the factors that
affect consumer behavior.
Cultural Factors
Consumer behavior remains influenced by cultural factors, for
example, buyer subculture, culture, as well as social class.
Culture: It is true that culture remains the part of each society.
It remains the essential cause of individual behavior and wants. Culture
indeed influences the behaviors and thoughts of consumers (Tyagi,
2018). For instance, individuals from different cultures consume
differently, mainly due to their differences in norms and values.
Subculture: Each culture is made up of different subcultures,
for example, religions, racial groups, geographic regions, nationalities,
among others. Marketers may use the groups mainly by dividing the
market into numerous small portions (Bucko, Kakalejčík & Ferencová, 2018).