Behavioural Economics

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Added on 2023/06/07

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This report discusses the concept of behavioural economics and its application in marketing and organizational decision-making. It focuses on anchoring bias and its impact on consumer behaviour. The report also presents a case study of Wesfarmers to highlight the potential of behavioural economics in enhancing strategic decision-making. The report concludes that behavioural economics is a valuable tool for firms to improve their performance and achieve operational success.

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Behavioural Economics

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