Retail Management: Analysis and Recommendations for Bell Canada

Running heading: RETAIL MANAGEMENT
RETAIL MANAGEMENT

RETAIL MANAGEMENT
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Table of content
Business mission.............................................................................................................................4
Business of the company. -..........................................................................................................4
Opinions for the future business plans-........................................................................................4
Business capabilities-...................................................................................................................4
Performance objectives.................................................................................................................5
1-Performance of the business and proofs for them....................................................................5
2- Calculation of the GMROI of the company............................................................................6
3- Performance measurement for the following..........................................................................7
Merchandise flow...........................................................................................................................8
1- Description for the merchandise flow for the company..........................................................8
2- Recommendation for the change in the merchandise flow......................................................8
Category management...................................................................................................................9
Identifying the category that the company sells...........................................................................9
Type of merchandise does category management represent........................................................9
Category’s life cycle....................................................................................................................9
Assortment plan for the category.................................................................................................9
Branding strategies......................................................................................................................10
Debating about the mix of the national brand and the private label brands sold by the company
....................................................................................................................................................10

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Discussing about the expansion or contraction of the number of private label brands.............10
Determining the private brand strategy followed by the company and recommendation for the
strategy with an example............................................................................................................10
Pricing strategy............................................................................................................................10
Description of when setting prices how company looks for the following accounts................10
Recommending two methods on how to change prices.............................................................11
Price adjustments of the company.............................................................................................11
Recommending two methods for possible price adjustment.....................................................11
Pricing strategy of the company.................................................................................................11
Recommending the change for the pricing strategy used..........................................................12
Company's current pricing to stimulate sells.............................................................................12
Recommending two methods for sale stimulation of the company...........................................12
Customer Loyalty........................................................................................................................13
Explanation Of The How Company Is Getting Customer Loyalty............................................13
Recommendations for the Increment Of Loyalty Of The Customers For The Company..........13
Summary......................................................................................................................................14
Analysis and recommendations of the following research........................................................14
Opinions for the future success of the company........................................................................14
References.....................................................................................................................................16

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Business mission
Business of the company
BCE bell is a communication company in Canada providing communications like broadband
connections, television connection and etc. Earlier and in initial stages, the company main focus
was on the telecommunications networks because at that point of time internet was not
introduced to every individual and was not popular but television was (David, David& David,
2016).
Opinions for the future business plans\
The company is one of the biggest and widely spread communications networks in Canada. The
company now wants to spread to the maximum levels of in-home wireless connectivity with the
help of new technology on offer. With the integration of Q9 Networks, Bell has the infrastructure
to improve the performance of the network connectivity. The company also is involved in
creating a first smart city based on the new technologies over Kingston and Ontario (Eși, 2014).
Business capabilities
The company is very capable in the upcoming future market of Canada and also countries
besides Canada as in future time the world will be based on internet connectivity and era will
come of wireless connectivity, the company can extend its networks to unlimited extends (David
& David 2016). The company can focus on, how to improve customer service in the upcoming
period of time and how to spread the company brands to more extends, to have more profit lines.