Analysis of Marketing Strategy for Bellevue Hospital

ANALYSIS OF MARETING STRATEGY
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Author Note

Executive Summary
The report is based on the strategic analysis of Bellevue Hospital which is located in
New York. The healthcare organization is mainly known for being the first hospital to
be established in New York. The hospital started as a small institution which had
further grown to become huge organization in the later times. The services that are
provided by the hospital has also been analyzed in the report in detail. The major
services that have been discussed in the report are based on the surgery and
rehabilitation based facilities that are provided. The target market of the healthcare
organization is discussed in the report with the help of the information that has been
collected about the hospital. The situational analysis of the hospital is based on the
external market factors that affect the operations of the organization. The major
subject of the analysis is Hypertension Management Service Proposal. The marketing
goals and the marketing objectives that are also analyzed in the report in detail. The
competition that is being faced by the organization based on the hypertension
mitigation program is also analyzed. The report helps in the evaluation the marketing
strategies that are used by the contemporary organizations of Bellevue Hospital. The
marketing strategy that has been formed by Bellevue Hospital to manage the
Hypertension based program is examined in the report as well. The other topics that
have been discussed in the report include the marketing mix of the company, the
internal and external stakeholders and the communication strategies that are used by
the organization as well. The ethical criteria that has been set by the organization has
been linked in an effective way to all the other topics in the report.

Introduction
Bellevue Hospital is located in New York City’s established in 1736.
This healthcare facility is renowned in the entire world as it was the first
hospital established in the United States. Bellevue mission statement indicates
“provide high-quality health care to the people in New York as well as deliver
universal care to all patients with cultural sensitivity, dignity, and compassion
regardless their financial status”. This hospital started as a small institution
with six rooms and currently, it has developed into a twenty-five-story
institution. It can hold over 800 inpatients beds and over 1200 professions
(Trinh-Shevrin, Kwon, Park, Nadkarni & Islam, 2015). Bellevue is a member
of the worldwide largest hospital system, and it leads to the medical care as is
vision is to be among the top ten safest health facilities in the world.
Since Bellevue is a prestigious health facility, its goals focus on the
external and internal factors of the institution. Bellevue’s pride is being a
patient-centered facility and its significant goal is to assist individuals to lead a
healthy life hence establish healthy neighborhoods. Bellevue partner with the
University School of Medicine in New York which paves a way for expansion
and extends its ability to provide care and well-being to the New York
community (Shah, Campbell, Essock, Mekinulov & Rajparia, 2016).
Bellevue’s significant True North Metric aims to include human development,
quality, and service, growth, costs, delivery, and throughput. These goals
assist Bellevue in adopting a progressive development to generate positive
results in the hospital and within the community.

State of the service
Bellevue Hospital provides a multitude of options and services which
can help fulfill the needs of healthcare customers. Healthcare customers
feature the five healthcare Ps such as physicians, patients, payers, public, and
politics which prevail. Also, Bellevue has a complex for emergency care as
well as a trauma center Level one which provides healthcare services for both
out-patient and in-patients regardless of their ages (Oshinsky, 2017).
Bellevue health facility allows surgery services and rehabilitation
services for the patients. Moreover, women receive services for Gynecology,
Special Obstetrics, and others which concern Women’s Health regardless their
stage of life (Scheid, 2018). Professional programs such as pediatrics, heart
health, weight management, and mental health care as well provided to the
patients and the community members. In addition, Bellevue provides services
to health professionals through a partnership with NYC Health as well as other
referral sources for a medical specialty. Also, the institution engages in
financial partnerships which offer insurance services to the payers and other
programs of financial assistance which are allowed to the patients. Finally,
Bellevue’s has become a pioneer for health care services in due to its broad
network of services provided in New York City.
Stakeholders of the service
Stakeholders refer to the organizations, groups, or individuals which
are impacted by the individual conduct of an organization. The stakeholders
ate Bellevue Hospital include the employed staff, parents, society, and the