Recommendations to Attract More Customers to Hahndorf Shopping Village

This article provides recommendations to Hahndorf Shopping Village on how to attract more customers. It addresses issues such as gender disparities, age brackets, and international recognition. The article suggests introducing unique and customer-appealing male products, targeting international customers, and introducing or improving goods and services tailored to specific age groups.

Below are the recommendations to Hahndorf Shopping Village in a bid to attract more
customers.
One of the most glaring issues from the research findings is the difference in numbers
between female and male shoppers. The number of female shoppers is more than twice that of
males, 67% and 29% respectively. The difference in these numbers indicates that male shoppers
are not much attracted to the village. Therefore, this research recommends several issues to be
addressed to attract more male shoppers. The village retailers should avail a wide variety of male
products. Importantly, these products should be unique and customer-appealing in way that
products from nearby cities or markets cannot match them. To begin, the shop owners may
consider importing products which male shoppers will find unique and attractive. Also, they can
consider having an overhaul of male products. They can replace the existing male products
already in stock with new products. Additionally, they can also introduce both supplementary
and complementary goods of the current stocks. Further, they increase male recreational facilities
in the village. Collectively, their marketing strategies should focus mainly on male shoppers. All
the prices should be friendly, and regular customers should buy products at discounted prices.
Secondly, the overall marketing strategies of Hahndorf Shopping Village should shift its
focus to international customers. The research findings indicate that the village is not well
recognized beyond the Australian borders. Therefore, the management of the village should
consider reaching foreign customers. They should study the tourists’ visitation statistics in the
country and target the most frequent visitors. They may consider various channels to advertise
their products and services to the identified customers. Importantly, they should beat their
established local rivals in terms of prices and services. Also, they should upgrade their facilities
to match their local competitors who are well established in the international market. Lastly, they

should liaise with the government or other private investors to develop the village and put it on a
global map. Improvement of infrastructure and establishment of both complementary and
supplementary goods and services will prove critical to the attraction of foreigners.
Another glaring issue from the research findings is the age of visitors. In general, at
Hahndorf Shopping Village is mostly visited by people aged between twenty and seventy years.
Notably, the most frequent visitors are people aged between twenty to twenty-nine years and
fifty to fifty-nine years. Therefore, the village should put in place all the necessary measures to
attract the groups that registered low frequency of visits. First, the village retailers should
introduce or improve goods and services specifically tailored to these groups. The retailers
should increase or introduce goods which will attract people aged twenty and below. Primarily,
this group consists of school-going people. Therefore, the village should avail a wide range of
products for them. They can liaise with area schools and avail products required by their
learners. They can also try a wide range of kid's products at fair prices. Additionally, they can
increase or improve recreational facilities to suit the age group in question. Importantly, they
should enhance their marketing strategies to reach their targets locally and abroad. About people
aged seventy and above, the village retailers should introduce products and services specifically
tailored to this age. Generally, this age prefers serenity and some less physical activities. Hence,
the retailers should restructure their outlets to provide such services and most importantly, at
friendly services. Unquestionably, the retailers should study the kind of products this group
wishes to stop and avail at fair prices.
On the other hand, people aged between 40 and 49 also registered considerably low
frequent visits. Generally, this group is busy with careers and families matters. Therefore, the
market retailers should study their preferred products and services, and avail those are not readily

available. They can introduce or improve available facilities for group meetings and conferences.
Given the village is located away from the city; this will undoubtedly attract a large pool of both
employees and employers. On the same note, the retailers should improve their services to be
more accommodative to family vacations. As mentioned earlier, people in this age bracket are
married with kids, and thus they prefer facilities which will best suit them and their children. To
sum up, the accommodation facilities should be restructured to accommodate small and big
families.
Apart from the issues raised in the research finding, the shop owners should collectively
consider the following. First, they should sell their products and services at the most favorable
prices. They should have the best prices in the country. Secondly, they should re-strategize
marketing of both products and services to reach more customers, especially from abroad. Lastly,
they should enhance their customer services to international standards and match their rivals in
the market.
Conclusion
Hahndorf Village is one of the most important shopping joints for tourists in Australia.
However, like many any other shopping facilities in the country, Hahndorf Village is yet to
realize its full potential. A research was, therefore conducted to address how the village can
maximize their customers. The research was conducted online, and the target group was one
hundred people. From the research findings, the most glaring issue was gender disparities. The
village attracts more women compared to men. Another issue is about the age brackets, the
people aged twenty years and below and those aged seventy and above are less frequent visitors
to the village. Also, research indicates that the village is not well recognized beyond the borders.

Further, the research reveals why people visit Hahndorf. Notably, it was found that most people
visit Hahndorf to enjoy the village atmosphere. From these findings, the research made some
recommendation for each issue raised as outlined below. The shop owners should avail at fair
prices, services, and products that will attract more males. Also, the overall management of the
village should strategize on how to reach international markets. Additionally, there should be an
introduction of services and products tailored to a specific age bracket, especially those which
registered low frequent visits. To sum up, the research also recommended general strategies to
attract more customers. They include having the best prices in the region, improving the
marketing strategies, and enhancing their customer services.