Social Media Impact on IBM India Communication
Added on 2020-04-13
11 Pages2228 Words52 Views
|
|
|
Running head: BUSINESS COMMUNICATIONBusiness communicationName of studentName of UniversityAuthor note
1BUSINESS COMMUNICATIONTable of ContentsPart A: Proposal...............................................................................................................................3Introduction..................................................................................................................................3Research background...................................................................................................................3Research objectives......................................................................................................................4Research questions.......................................................................................................................4Discussions...................................................................................................................................5Conclusion...................................................................................................................................5Recommendations........................................................................................................................5Part B: Report..................................................................................................................................6Introduction..................................................................................................................................6Digital communication with the involvement of social media....................................................6Social media platforms changed the way of communication......................................................7Communication strategies............................................................................................................7Benefits and drawbacks of social media......................................................................................8Conclusion...................................................................................................................................9References......................................................................................................................................10
2BUSINESS COMMUNICATIONPart A: ProposalIntroductionThe proposal is done to focus on the impact of social media on the management ofcommunication at the business organisation IBM. Communication is essential, not only forenabling coordination of work among the employees but also can lead to effective decisionmaking, furthermore allow the organisation to perform its tasks within less time (Ibm.com,2017). The digital communication is an easy and convenient way of communicating with eachother through social media use and even makes quick decisions that can be successful for themanagement of business (Cambie, 2012). There are various channels of enabling communicationbetween the employees and it is possible with the involvement of social media channels likeFacebook, Twitter, Instagram, etc. Research backgroundThe background of research illustrates the use of social media for managingcommunication within the organisation and its efficiency in managing good relationshipsbetween the stakeholders and allowing them to commit to the organizational excellence. Gmail,Google hangout, facebook, instagram and Twitter are relevant platforms for enablingcommunication transparency and make people communicate with each other within theorganisation and discuss about matters to fulfill the roles and responsibilities with ease andefficacy (Chesher & Kaura, 2012). Social media involvement is also essential for making peoplecommunicate with its customers and obtain their opinions and feedbacks to determine the marketconditions and fulfill he needs and requirements of the customers easily (Ibm.com, 2017).
3BUSINESS COMMUNICATIONResearch objectivesTo identify the role of social media in facilitating the processes of communication at IBMTo evaluate necessary measures for utilizing the social media and bringing out the best ofbenefits for the companyTo assess the probable impact of social media involvement on the management ofcommunication at IBMTo recommend probable measures for improving the communication process andmaintaining string relationships with the business stakeholdersResearch questionsWhat is the impact created by involving social media on the communication process at IBM?How could the various ways or approaches be used for facilitating the social media involvementand obtain business benefits?What kind of impact is created by using social media for the purpose of communication withinthe organisation?What are the methods or techniques recommended for enhancing the efficiency ofcommunication process at IBM?
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents