ENGM90007: Project Management Benefits Map Analysis & Report

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Added on  2023/01/16

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AI Summary
This assignment analyzes benefits maps, which are visual representations of a project's value proposition, designed to generate stakeholder consensus and commitment. The solution includes a Value Proposition Benefits Map and a Benefits Journey Map, detailing components required to generate benefits, strategic alignment, assumptions, interdependencies, and risks. The project focuses on a case study, addressing problems such as declining visitation, lack of focus on aborigines, and inadequate infrastructure, proposing solutions such as technological integration, wellness centers, and marketing strategies to increase competitiveness. The assignment also emphasizes the importance of revalidating benefits maps throughout a project's lifecycle. The assignment is based on the course ENGM90007 Project Management Practices, including analysis of a business case, and an Investment Logic Map (ILM).
Document Page
Benefits Map
Using this Template
Benefits Maps are a pictorial representation of the value proposition of a programme / project and are an important communication mechanism to help
generate stakeholder consensus and commitment. They can also be utilised to identify the components required to generate benefits, including the key
activities and outputs required, their alignment with organisational strategy, and any assumptions, interdependencies and risks associated with their delivery.
For Programmes / Major / Large Projects, it is recommended that a Value Proposition Benefits Map should be generated as an outcome of the Investment
Logic Mapping (ILM) process and incorporated into business case submissions.
For Minor / Small Projects, a Value Proposition Benefits Map is optional, but should be considered in situations where the value proposition is unclear or
where the benefits are reliant on multiple dependencies.
The Benefits Journey Map is optional and should be considered where greater clarity of the journey to achieve the end benefits is required, in order to
support development of the programme / project schedule e.g. to identify dependencies, outputs, and interim benefits.
Benefits Maps should be revalidated throughout the course of a programme / project, noting that changing circumstances, new information, and / or reliance
on assumptions may necessitate their revision. Events that can impact benefits realisation include programme / project scope changes, solution selection
decisions, timing / scope of rollout, and the emergence of issues.
NOTE: Please remove this page when creating a Benefits Map deliverable.
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Focusing over marketing strategies
Focusing over innovation strategies
Focusing over development of
tourism
The problem in this case study is
based on – declining visitation,
lack of focus on aborigines, lack
of proper infrastructure,
increasing business competition.
Lowering of pricing structures
for tourist visit
Understanding the culture of
Aborigines
Teaching people about the
culture about the Aborigines
Implementation of bio-tech
services
Introduction of robotic
technologies
[The performance improvement
expected by solving the problem]
Introduction of technological
aspects within the business
scenario
Introduction of wellness center
and other facilities for
attracting tourists
Measures / KPIsProblem Statement Benefits Strategic Objectives /
Priorities
Programme / Project XXX - Benefits Map - Value Proposition
The increasing competition within
the highly competitive market could
be resolved with the use of various
measures by reducing the cost of
visit to the National Park
There should be an increase in the
culture of Aborigines, culture of
preservation works and based on
traditional systems
The increasing competition in the
market based on the rise of
traditional park business could be
increased by focusing over the
business infrastructure.
Implementation of Night Stay
and other facilities
Increase in the number of visitors by
focusing on the infrastructure
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
% weighting - the importance of the KPI
relative to the other KPI that contributes to
the benefit. The sum of the two
weightings should = 100%
% weighting - the importance of the
benefit relative to the other benefits.
The sum of the four weightings
should = 100%
Helps to clarify the strategic context and value proposition of the investment in simple illustrative terms
Document Page
Programme / Project XXX - Benefits Journey Map
Problem
The key problems
and consequences
the investment
intends to resolve
Investment
The investment
required
Outputs
The investment
deliverables
Capability
The capability
acquired
Changes
The key business
changes / processes
needed
Strategic
Objectives
The key strategic
objectives / priorities
the benefits
contribute towards
Benefits
The benefits
(performance
improvements)
expected
Outcome Benefit Project Activity Contribution
Risks /
Dependencies
LEGEND:
Problem
Statement
5.
4.
3.
2.
1.
Performance
Impacts / Effects
resolution Interven-
tion
Required
Expected
Benefits
results in
results in
Output /
Deliverable
Capability
Created
Output /
Deliverable
Output /
Deliverable
Changes
Required
Dis-
benefits
Benefits
Output /
Deliverable
1. 2. 3.
5.
4.
3.
2.
1.
Strategic
Objectives
Risks /
Dependencies
creates
creates
can cause
enables results in enables
resolution validated by
Benefits - interim measures
(lead indicators)
Benefits – end measures
(lag indicators) - preferred
validated by
requirements validated by operational
performance results /
evaluation
contribute
to
resolution
met and testing
results in
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