Benefits of Digital Technology PDF

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RESEARCH METHODS
TABLE OF CONTENTSTOPIC:.............................................................................................................................................1“To assess the impact of digital technology on the profitability of the company. A study onPanther Taxis.”...........................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of the Panther Taxis....................................................................................................1Aim and Objectives.....................................................................................................................1Research Background:...............................................................................................................2Rationale:....................................................................................................................................2LITERATURE REVIEW................................................................................................................4Introduction.................................................................................................................................4Detailed concept and benefits of digital technology for the businesses......................................4Impact of social media, smart phones, texting and internet on the functions and operation's ofthe Panther Taxi company...........................................................................................................5Challenges faced by taxi company in using these advance technologies...................................5RESEARCH METHODOLOGY.....................................................................................................6Introduction.................................................................................................................................6Research Methods.......................................................................................................................6Research Approach.....................................................................................................................7Sampling.....................................................................................................................................7Data Collection............................................................................................................................7Data Analysis..............................................................................................................................8Ethical Consideration..................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9APPENDIX....................................................................................................................................11
TOPIC:To assess the impact of digital technology on the profitability of the company. A study onPanther Taxis.”INTRODUCTIONThe world is of rapid and frequent processing worlds where technology is progressingand developing every single day. It is the era of deep changes within companies, whether inpolitics or business, this is an uncertain time. Digital technology has transformed modern life bybringing with it many advantages (Chaffey and Ellis-Chadwick, 2019). Travel, shopping, work,communication and entertainment are just some areas which have been revolutionized in recentdecades. Digital technology consists of many things such as social media, internet, smart phones,ICT and many others that has change the entire life of businesses as we as people. With theadvance technology, it becomes easy for the business to connect with the world through wirelessdevices.This present research proposal will evaluate the impact of digital technology on theprofitability of the company by using various techniques and methods.Overview of the Panther TaxisPanther Taxis is the one of the best taxi service company in United Kingdom. Companyis providing services for last 25 years and not firm has raised the scale of business with over 500vehicles. Panther Taxis are a familiar sight on Cambridge Roads. They also provide wedding carservices and cars available for all special occasions and functions (About Panther Taxis,2018).Panther Taxis is known for its outstanding customer services and in Cambridge, they are the onlytaxi company who offers customers an unrivalled pick time of 10 minutes within the city ofCambridge and annexed villages.Aim and ObjectivesAim:To assess the impact of digital technology on the profitability of the company. A studyon Panther Taxis.”Objectives:To extract the detailed concept and benefits of digital technology for the businesses.To identify the impact of social media, smart phones, texting and internet on thefunctions and operation's of the Panther Taxi company.1
To determine the challenges faced by taxi company in using these advance technologies.To provide recommendation to Panther Taxi company for better usage of digitaltechnology.Research Questions:1.What is the detailed concept and benefits of digital technology for the businesses?2.What is the impact of social media, smart phones, texting and internet on the functionsand operation's of the Panther Taxi company?3.What are the challenges faced by taxi company in using these advance technologies?4.What are the recommendation to Panther Taxi company for better usage of digitaltechnology?Research Background:This present research proposal is based on the impact of digital technology on thefunctions, operations as well as profitability of Panther Taxi which is a taxi company of UnitedKingdom. Digital technology is very vast topic as it covers many other advance techniques suchas internet, social media, smart phones etc. these are the technologies which are most popularand it is used by more than 85 percent of UK population (Chaffey, 2015). Technology has putthe business gracefulness centre stage. These technologies are providing positive impact on thebusiness especially taxi company as there are outstanding benefits through internet, social mediaas drivers and passengers can get by using taxi applications.Rationale:The reason behind selection the research topic is give an insight over the impact of digitaltechnology on the profitability of the taxi company which is chosen as Panther Taxis. It is factthat technology has always been centre of everything people do and all the bookings of taxi.Technology has benefited not only taxi companies but is very beneficial for all the types ofcompany. Internet has raised the range of services across the regions which in turn increases thecustomer base (Ross, 2016). Further more, the reason behind selection of these sectors is thatpeople have served the great interest for the advance technologies which also raise the interest ofresearcher to choose this particular topic.2
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