Enhancing Communication Through Social Media Platforms

Running head: ENHANCING COMMUNICATION BY SOCIAL MEDIA PLATFORMS
Enhancing communication through social media platforms
Research proposal
Name of the Student:
Name of the University:
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1ENHANCING COMMUNICATION BY SOCIAL MEDIA PLATFORMS
Table of Contents
1. Rationale and context..................................................................................................................2
2. Aims.............................................................................................................................................2
3. Research questions.......................................................................................................................3
4. Proposed research methods..........................................................................................................3
4.1 Research philosophy..............................................................................................................3
4.2 Research approach.................................................................................................................3
4.3 Research design.....................................................................................................................4
4.4 Hardware and software requirement......................................................................................4
5. Ethical and access issues.............................................................................................................4
6. Potential value of research...........................................................................................................5
7. Research plan...............................................................................................................................6
8. Initial literature review................................................................................................................7
8.1 Use of social media to communicate with the government...................................................7
8.2 Implication of social media in present case...........................................................................7
8.3 Benefits of using social media in government.......................................................................8
8.4 Challenges of using social media in the government............................................................9
References..................................................................................................................................10

2ENHANCING COMMUNICATION BY SOCIAL MEDIA PLATFORMS
1. Rationale and context
Vernuccio (2014) stated that the development of social media over previous years is
transforming the ways by which people can think, behave as well as communicate. Internet is not
just a static resource of advertising at present days. However, people get information online by
involving with the trusted as well as relatable sources, which can speak to particular interests.
Social media has a degree of openness as well as transparency. It provides good opportunity for
the governments in order to develop trust and public perception of work as well as services. In
addition, social media makes it possible to develop trust as well as positive public perception of
work as well as services. The idea of government utilize the web and associated technologies
were born in 1990. In this perspective, it is important to focus on B2B, B2C and several terms b
floated around as well as sought that can be defined to enable and leverage promise of web. The
promise, progress as well as efforts are stymied that has unique requirements and challenges.
The government and its roles to the society can be properly displayed with the help of software
application.
Current web technology allows the governments sharing information with citizen in the
unlimited quantities according to their demand. Technology helps allowing citizens in order to
bring issues of the concern to local as well as national governments. On the contrary, exploiting
the capabilities within the system of government is a challenge encompasses policy,
environmental and cultural issues. The promise of e-Government can allow the citizens
accessing information and services of the government ion terms. Hence, sharing data of the
government with the citizen provides transparency and openness with citizens. It also assists in
enhancing operations within as well as between governments. Hence, effective e-government is

3ENHANCING COMMUNICATION BY SOCIAL MEDIA PLATFORMS
not easy for accomplishing and giving unique challenges faced by the government and includes
the outdated policies, personnel constraints bas well as budgetary information. Web 2.0 and
social media have added the challenge, whereas the government becomes slow down for
adjusting the new paradigms of interaction.
Moreover, social media helps for councils as well as governments in order to
communicate directly with people. The governments are using social media in order to provide
new enhanced government services more frequently (Ventola 2014). It has been reported from
millions of users irrespective of demographic groups, Facebook, LinkedIn and Twitter can be
helpful to meet core operational goals efficiently compared to conventional communications as
well as marketing tactics. Hence, it is required to develop application or platform that can be
helpful to communicate with the government and citizens of the nation.
2. Aims
The research aims to develop a software application helpful to integrate and involve
citizens and the government. In addition, the research has aim to integrate the account of social
media for the users in the purpose of logging into the application and test effectiveness of the
application.
3. Research questions
The research questions can listed as followed.
 What could be the solution for integrating and engaging citizens?
 How social media account can be integrated with the process?