Case Study: Bespoke Shop - Entrepreneurship and Expansion Opportunities

Running head: CASE STUDY-BESPOKE SHOP
CASE STUDY-BESPOKE SHOP
Name of the Student
Name of the University
Author Note

1CASE STUDY-BESPOKE SHOP
Executive Summary
Due to the complexity of the business environment, it is very important for all the organizations
to plan adequately and have adequate resources at its disposal. Moreover, the business is required
to take in consistent measures to ensure that it succeeds in the future. The report is based on the
concept of entrepreneurship whereby the different risks as faced by a business shall be discussed.
The concepts shall be elaborated upon by using a case study where Alison runs a bespoke
business. The different opportunities as available to her shall be elaborated, which will then be
followed by the steps she should take.

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Table of Contents
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Franchising Recommendations for Alison..................................................................................3
Problems associated with expansion of Alison`s business..........................................................5
Reasons for Alison’s failure over a Bespoke shop......................................................................7
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................11

3CASE STUDY-BESPOKE SHOP
Introduction
In the dynamic business environment, it is very crucial for an entrepreneur to be able to
take sufficient risks and ensure that their business becomes successful. Moreover,
entrepreneurship is not just concerned with the idea generation of the business but is also
concerned with managing the daily operations of the business successfully (Burns, 2016).
Moreover, there are various factors lying in the external environment of the business which have
a direct impact on the functioning of the business. In addition to this, it needs to be ensured that
if a business is in the form of a partnership, it needs to ensure that both partners take up equal
responsibility for the management of the business and run it effectively. The primary aim of the
report is to discuss the different ordeals and opportunities which are present for an entrepreneur
through a case study of Bespoke Threads. The journey and the probable decisions which can be
taken by Alison shall be discussed.
Analysis
Franchising Recommendations for Alison
A business cannot function effectively without a well laid out plan. This is because the
plan assists the organization as well as the owner of the enterprise to take correct steps which
would guide them and assist them while decision making. Alison wanted to start an enterprise on
her own and got into the bespoke fashion industry along with a partner. Having no prior
knowledge about the functioning of the industry, Alison hired external employees to manage the
business. Although this was considered to be an expensive operation, it proved to be successful
for the long run because the business was generating profits (Parker, 2018). As the business was
performing well, Alison and her partner decided to expand it and bring in a third partner for the